Uppsatsen syftade till att beskriva upplevelser bland individer som tidigare har medverkat i Rapatac och nuvarande medarbetare på Rapatac gällande vad ett medverkande i ungdomsorganisationen kan innebära för individernas skolsituation, sociala nätverk och hälsa. Fyra individer som har medverkat i Rapatac och två medarbetare intervjuades i en kvalitativ semistrukturerad intervjustudie. Teorier som användes i studien var den utvecklingsekologiska systemteorin och teorin om KASAM. Resultatet visade att upplevelserna av medverkandet gällande skolsituation, socialt nätverk och hälsa liknar varandra. Generellt upplevde intervjupersonerna att medverkandet i Rapatac har bidragit till positiv förändring. I vilken utsträckning individerna upplevde att medverkandet förändrade deras skolsituation, sociala nätverk och hälsa skilde sig. I relation till den tidigare forskningen inom området uppvisade studiens resultat ett flertal likheter. / The aim of the study was to describe experiences among individuals who previously have participated in Rapatac and current co-workers at Rapatac regarding what a participation in the youth organization can mean for the individuals school situation, social network and health. Four individuals who have participated in Rapatac and two co-workers were interviewed in a qualitative semi-structured interview study. Theories used in the study were the ecological systems theory and the SOC theory. The result indicated that the experiences of the participation regarding school situation, social network and health are similar to each other. In general, the interviewees experienced that the participation in Rapatac has contributed to positive change. The extent to which the individuals experienced that the participation changed their school situation, social network and health differed. In relation to previous research within the field the results of the study showed several similarities.

Aim: The aim of the study is to investigate how social enterprises can use social marketing for image building, and changing behaviors in the society.   Methodology: A qualitative method was used, based on 10 interviews from two social enterprises in Gavle. The data was collected through face-to-face, and email interviews Results and Conclusions: The study explored that social enterprises are focused on relationship marketing and more people oriented. Major social marketing components they are using are word of mouth, networking, online presence, and awareness campaigns. Suggestions for Future Work: A quantitative study can be conducted in order to have in depth analysis from targeted audience point of view. Furthermore, research can also be conducted by asking target audience the importance of relations in social causes, and by including networks such as cooperation with other companies of social enterprises, or donors. Contribution of Thesis: This study contributes on three levels, theoretical, managerial and societal. Theoretically this study adds to the ongoing research in social marketing and social enterprises as it combines the both. Additionally this study also indicates that social marketing is focused on relational aspects of marketing. On the societal level this study shows how social marketing affects people by changing their behaviors. Managerial contribution refers to the fact that social marketing is an important tool, since many social enterprises are on the rise, so social marketing can be used in order to get more fruitful results in the social cause oriented businesses.