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Syfte & Forskningsfråga: Syftet med denna studie är att förstå hur regionala flygbolag arbetar med elektronisk word-of-mouth (eWOM) genom att undersöka och analysera på vilket sätt företag kan arbeta med eWOM, vilken betydelse eWOM har för tjänster inom turismsektorns privata marknad samt vilket inflytande konsumenter har genom eWOM. Med syftet i baktanke formulerades forskningsfrågan: Vilken betydelse har eWOM för företag inom turismsektorn och hur kan de använda eWOM i sin marknadsföring?   Metod: I denna studie har vi använt oss utav en kvalitativ metod för att ha möjlighet att få en djupare förståelse för det valda forskningsämnet. Redan från början av studien har vi haft ett växelspel mellan teori och empiri, varför det abduktiva synsättet har använts. Vidare har empiriska data samlats in genom sex stycken semi-strukturerade intervjuer tillsammans med användandet av en intervjuguide för att till viss del kunna styra samtalet men samtidigt få mer flexibilitet där respondenterna haft möjlighet att svara fritt. Under intervjuerna har vi använt oss utav en intervjuguide för att till viss del kunna styra samtalet. De valda respondenterna har alla kunskap från arbete med marknadsföring men arbetar i olika positioner och företag.   Slutsatser: I studiens analys har vi kunnat se både instämningar och motsägelser mellan teori och empiri. Det har framkommit att eWOM har en stor betydelse för konsumenter och att de till stor del litar mer på andra kunders åsikter än företagets egen marknadsföring. Det poängteras även att tjänster inom turismsektorn är immateriella och ofta inte möjliga att pröva innan köp, vilket bidrar med osäkerhet för kunden. Utifrån detta har det kunnat konstateras att eWOM är betydelsefullt för att kunden ska kunna skapa sig en uppfattning och kunna utvärdera tjänsten. eWOM har således en stor betydelse för företagets kunder och det är därför direkt centralt för företagen att arbeta med detta i sin marknadsföring. / The purpose of this study has been to develop an understanding of how regional airlines are working with electronic word-of-mouth (eWOM) through examining and analyzing in which way companies can work with eWOM, what significance eWOM has to services within the tourism sectors private market and what influence consumers has through eWOM. With the purpose in mind the following research questions has been formulated: What significance has eWOM for companies within the tourism sector and how can they use eWOM in their marketing?   In this study we have used a qualitative method to have the possibility to develop a greater understanding of the chosen research topic. From the start of the study we have had an interplay between the theoretical and empirical material and therefore the abductive approach has been used. Furthermore the empirical material has been gathered through six semi-structured interviews with the use of an interview guide. In this way we could to some extent control and steer the conversation but at the same time bring flexibility where the informants had the possibility to speak freely. All the chosen informants have knowledge in marketing but they all work in different positions and companies.   Through the analysis of this study we have been able to both see agreements and disagreements between the theoretical and empirical material. It has been revealed that eWOM has a great significance to consumers and that they to a large extent trust other customers opinions more than they trust the companies own marketing. It has been pointed out that services within the tourism sector are immaterial and often not possible to try before being bought, which contributes with an uncertainty for the customer. Based on this we have found that eWOM has a great meaning for the customers creation of their perception and evaluation of services. eWOM therefore have a great importance for the company's customers and is thereby essential for the company’s marketing strategy.

The recent emergence and growth of the regional airlines in the United States has placed a strain on the supply of pilots that are needed for staffing scheduled flights. This present pilot shortage is presenting challenges for 2-year colleges and 4-year universities with aviation programs to produce more pilot graduates in less time to meet the staffing demands made by the regional airlines. With this shortage, the pressing issues of how to train and hire qualified pilots to fly technologically advanced regional airline jet aircraft have forced the industry to demand more aviation skills from a shrinking market of aviation pilot candidates. Colleges and universities with aviation programs have been forced to compete with outside private aviation schools on a larger scale in the training of collegiate students for airline employment opportunities. The primary purpose of this study was to expose any inadequacies in the higher-education aviation curricula and to propose changes needed to better qualify aviation students in the hiring process at regional air carriers. This study concentrated on the principle that higher education is necessary for advancing a pilot's aptitudes and abilities to perform the highly technical tasks of a professional pilot in a regional airline environment. The avenues of obtaining aviation experience along with flight certificates and ratings in an academic environment from 2-year colleges and 4-year universities with aviation programs is examined, along with qualifying these schools with the criteria regional airlines expects from new pilots hired. A survey was used to poll the pilots from two regional airlines that were based in Texas. By analyzing the responses from the returned surveys, the quality of training that existed in higher education aviation programs was revealed. The study confirmed the value of advising a path of higher education for students embarking on an aviation career as a pilot for a regional airline. The study concluded that 2-year colleges and 4-year universities with aviation programs are meeting the present demands made by the regional airlines.

Целью исследования является совершенствование инструментария повышения эффективности деятельности авиакомпаний в сфере региональных воздушных перевозок. Предложен методический подход к повышению эффективности региональных воздушных перевозок, элементами которого являются выработка стратегических решений по совершенствованию структуры парка воздушных судов, тактических решений по их распределению по маршрутам региональных перевозок, обоснование направлений совершенствования системы полетного сервиса и методическое обеспечение этих элементов. Предложенные автором рекомендации позволяют повысить эффективность деятельности авиакомпаний в сфере региональных воздушных перевозок. / The aim of the work is to improve the instruments of operational efficiency in the regional airlines. Methods to improving operational efficiency in the regional airlines consist of the development of strategic solutions to improve air fleet efficiency, tactical decisions of aircraft routing on regional air traffic, the rationale for the flight services improvement and methodological support of these elements. The author’s methods make it possible to improving operational efficiency in the regional airlines.