<p>Since the beginning of 2007 Stockholm Resilience Centre has produced scientific</p><p>transdisciplinary research in the subjects of sustainability and resilience. There is a high</p><p>ambition to communicate the results of the research to key stakeholders. One of the target</p><p>groups is policy makers, because the mission identifies this group as important when reaching</p><p>for the main goal (vision) of the research institute. The media of choice is an e-newsletter</p><p>with the latest resilience research produced within Stockholm Resilience Centre. It is at the</p><p>same time an opportunity to bring forth the organisations objective connected with the vision.</p><p>The newsletter is studied in the light of marketing communication with the purpose to clarify</p><p>the needs of policy makers, examine the limits and possibilities of the media and the</p><p>organisational aspects with the intention to give guidelines concerning the development of the</p><p>newsletter. Through extensive litterature studies and qualitative interviews, conclusions are</p><p>made about the research institutes´ activities, it´s identity and message. The result is</p><p>interesting and useful for anyone who has tried to understand the complexity of organisational</p><p>communication.</p>

Since the beginning of 2007 Stockholm Resilience Centre has produced scientific transdisciplinary research in the subjects of sustainability and resilience. There is a high ambition to communicate the results of the research to key stakeholders. One of the target groups is policy makers, because the mission identifies this group as important when reaching for the main goal (vision) of the research institute. The media of choice is an e-newsletter with the latest resilience research produced within Stockholm Resilience Centre. It is at the same time an opportunity to bring forth the organisations objective connected with the vision. The newsletter is studied in the light of marketing communication with the purpose to clarify the needs of policy makers, examine the limits and possibilities of the media and the organisational aspects with the intention to give guidelines concerning the development of the newsletter. Through extensive litterature studies and qualitative interviews, conclusions are made about the research institutes´ activities, it´s identity and message. The result is interesting and useful for anyone who has tried to understand the complexity of organisational communication.