This analysis is an examination of the use of Jane Austen quotes on the social networking site Pinterest in order to explore the messages disseminated by the dismantling of Austen’s works. Austen’s novels contain subtle feminist ideals that empower women to find their own unique paths. Pinterest has a large female following and the messages created and shared by women hold importance because they highlight salient values and ideas. The quotes collected were analyzed using a feminist rhetorical method. Questions of whether women were empowered outside the private sphere and encouraged to engage in independent thought guided the analysis. Findings indicated that Austen’s words are removed from context in order to reinforce hegemonic ideas of beauty, love, and intelligence. Women can engage in independent thought and exist outside the home as long as they follow socially prescribed rules that create unattainable standards and contradictory dichotomies.

Mixed economies gradually emerge in many countries. China is no exception. China's traditional planned economy system is limited to state-owned enterprises, which are undergoing reform. In the private sector, the market system has begun to play a dominant role. The coexistence of the planned system and the market system, as well as governmental intervention and regulated policies, constitute China's mixed economy. In this thesis, I try to evaluate Deng Xiaoping's speeches through rhetorical analysis in order to justify China's economic policies. In addition, I illustrate some historical and cultural factors that would affect Chinese ideas towards the market economy.

Mixed economies gradually emerge in many countries. China is no exception. China's traditional planned economy system is limited to state-owned enterprises, which are undergoing reform. In the private sector, the market system has begun to play a dominant role. The coexistence of the planned system and the market system, as well as governmental intervention and regulated policies, constitute China's mixed economy. In this thesis, I try to evaluate Deng Xiaoping's speeches through rhetorical analysis in order to justify China's economic policies. In addition, I illustrate some historical and cultural factors that would affect Chinese ideas towards the market economy.

This thesis seeks to offer a rhetorical explanation to the sudden rise of superhero films in the wake of the 9/11 terrorist attacks. This study draws on the theoretical writings of Kenneth Burke and his concepts of equipment for living and form. I argue through the rhetorical usage of form these films have constructed symbols that respond to the trauma and fears audiences experience living in the context of a post 9/11 world. Chapter one outlines a historical literature review tracing the origins of superhero films to their literary roots in comic books. This literature review outlines the history of comic book characters addressing social fear and trauma throughout the United States' history and suggests that superhero movies continue this tradition through the visual medium of film. Chapter two constructs a methodology in which to critically examine these films. The chapter outlines Burke's concept of the Symbol and Barry Brummett's notion of the rhetorical homology. With this methodology in place, chapter three and four present case studies explicating how form manifests itself in specific superhero films and explores the rhetorical influence these movies have on audiences. Chapter three examines the Symbol that is found within three films: Batman Begins, The Dark Knight, and Spider-man. Chapter four looks critically at the rhetorical homology that exists between the film 300 and the Bush administrations justification of the Iraq invasion. Furthermore, chapter four defines the Mask found in V for Vendetta as a site for political protest and a rhetorical source of empowerment for the disenfranchised. The concluding chapter investigates the ramifications of these symbols and critiques the messages some of them suggest to audiences and also discusses the opportunity for further research in the subject area. / text

This dissertation argues that the material conditions of many street sex workers--the physical environments they live in and their effects on the workers' bodies, identities, and spirits--are represented, reproduced, and entrenched in the language surrounding their work. My research is an ethnographic case study of a local system that can be extrapolated to other subcultures and the construction of identities, while situating sex work and the industry as rhetorical constructions. My research offers an example of how an examination of the signs and symbols that comprise "material conditions" can be rhetorically analyzed in order to better understand how goals, agendas, interests, and ideologies are represented and implemented through language.Located central to my analysis are the street sex workers' voices. I use an ideological rhetorical analysis, or rhetorically--the study of how language shapes and is shaped by cultures, institutions, and the individuals within them, and ideologically--the identification and examination of the underlying assumptions of communicative interactions. I delineate how these material conditions are reproduced and, at times, subverted, and I offer an outline for modifying the discourse used in policy in ways that are more empowering and authentic to sex workers' lives.Policy makers, activists, and academics, among others, wrestle with complicated issues to analyze and write laws and policies and to design social services. Discourse is always at the center of these struggles. Because my study investigates the language of policy-making and the people who forge it, it has implications for ethics and policy in relation to gender studies, cultural studies, and ethnographic research.Examining the rhetorical constructions and interactions and their related effects on policy elucidates the discursive complexity that exists in meaning-making systems. This analysis also offers an explanation of how constructions can be made differently in order to achieve representations that are generated by the marginalized populations themselves, while placing responsibility for this marginalization on the society in which these people live.

Energy and the natural environment are central concerns among stakeholders across the globe. Decisions on this scale often require interaction among a myriad of institutions and individuals who navigate a complex variety of challenges. In Denton, Texas in 2014, voters were asked to make such a decision when tasked with a referendum to determine whether the city would continue to allow hydraulic fracturing activity within its borders. For social scientists, this situation requires further analysis in an effort to better understand how and why individuals make the decisions they do. One possible approach for exploring this process is a method of poststructuralist critical rhetorical analysis, which is concerned with how individuals’ identities change through interaction with institutions. This study reflects upon the texts themselves through a poststructuralist critical rhetorical analysis of images employed by those in favor of and those against Denton’s ban on hydraulic fracturing in an attempt to identify images that alter the grid of intelligibility for the audience. The paper includes deliberation about the relative merits, subsequent disadvantages, and possible questions for further study as they relate to the theoretical implications of critical rhetorical analysis as information science. Ultimately, the study identifies poststructuralist critical rhetorical analysis as a method for solving information science problems in a way that considers closely the way identity is shaped through engagement with institutions.

A crisis is a pivotal moment for a company, and having prepared communicators can impact the reputation and financial state of a company. But there is currently a gap in learning how to manage a crisis and performing in the workplace. To explore this problem, I analyzed the four most popular textbooks in crisis communications and analyzed how they used theory to help students craft a fitting response to a crisis. My thesis recommends incorporating rhetorical theory, specifically the theory of the rhetorical situation, to bridge theory and practice and provide students with flexible theory to learn how to respond in a crisis.

To accurately describe the past, historians strive to learn the cultural ideologies of the time and place they study so their interpretations are situated in the context of that period and not in the present. This exploration of historical context becomes critical when researching marginalized groups, as evidence of their rhetorics and cultural logics are usually submerged within those of the dominant society. This project focuses on how factors, such as rhetor/audience perspective, influence cross-cultural historical interpretation, and how a community history database can be designed to illuminate and affect these factors. Theories of contact zones and rhetorical listening were explored to determine their applicability both to history-making and to the creation of a community history database where cross-cultural, multi-vocal, historical narratives may be created, encountered, and extended. Contact zones are dynamic spaces where changing connections, accommodations, negotiations, and power struggles occur, and this concept can be applied to history-making, especially histories of marginalized groups. Rhetorical listening focuses on how perspective influences understanding the past, and listening principles are crucial to both historians and the consumers of history. Perspectives are grounded in cultural ideologies, and rhetorical listening focuses on how tropes, such as race and gender, describe and shape these perspectives. Becoming aware of tropes-both of self and other-can bring to view the commonalities and differences between cultures, and allow a better opportunity for cross-cultural understanding. Rhetorical listening steers the historian and the consumer of history towards looking at who is writing the history, and how both the rhetor and the audience's perspective may affect the outcome. These theories of contact zones and rhetorical listening influenced the design of the project database and website by bringing perspective to the forefront. The visualization of rhetor/audience tropes in conjunction with the co-creation of history were designed to help foster cross-cultural understanding.

This spring marked the 70th anniversary of the defeat of the Nazis and the end of the Holocaust in Europe. Memory of this genocide has occupied a central place in Israeli identity since the establishment of the state. This thesis explores the history of Holocaust memory in Israel and examines how public memory is constructed in the present, as the era of the survivor draws to a close and commemorative efforts linked to survivors take on a sense of urgency. The contemporary memorial places examined in this study are part of Yad Vashem, Israel*s premier institution for Holocaust commemoration. The thesis focuses on the museum*s Hall of Names and its analogous web space, the Central Database of Shoah Victims* Names. Specifically, I draw on two concepts from Rhetorical Genre Studies—the chronotope (Bakhtin) and antecedent genre (Jamieson)—to examine the relationship between genre and the making of public memory. The findings of this analysis point to the importance of the antecedent genre of Holocaust testimony in the construction of public memory at Yad Vashem. Through a chronotopic analysis of the Hall of Names and the Central Database, I found that the genre of testimony changed across these spaces to ideologically construct memory in different ways. It is in the Hall of Names and Central Database*s repurposing of the testimonial genre, and the expression of this genre through chronotopic arrangement in each of these locations, that a legacy of social concerns coalesces into the memorial expression of the contemporary moment. This study contributes to scholarship on the rhetorical construction of public memory and Rhetorical Genre Studies. First, it suggests the importance of genre and genre change in considerations of the rhetorical construction of public memory. Second, it suggests additional considerations in determining how context affects genre and vice versa when features of time and space are especially salient for meaning-making. Specifically, these findings suggest additional complexity in the relationship between genre and the chronotope: genre change across contexts may result from a genre*s integration into places with different space/time arrangements.

The rhetorical presidency encompasses all the ways a president communicates and acts. These rhetorical elements of the job are not prescribed in the Constitution and as a result it is the presidents themselves who help shape the cultural understanding of presidentiality, of what it means to be president. When President Barack Obama participated in a "Slow Jam the News" comedy sketch on Late Night with Jimmy Fallon in 2012, he took the rhetorical presidency to a place it had never been before. This choice established a new genre of presidential rhetoric that President Obama would rely on throughout his time in the White House—communicating directly to target audiences via the YouTube bully pulpit. The aim of this thesis is twofold: first, provide historical context for presidents utilizing comedy and new forms of mass media for political ends; and second, rhetorically analyze select comedic YouTube videos to reveal how President Obama reshaped the rhetorical presidency to create new opportunities to succeed both culturally and politically.