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1	Ett anpassat budskap En semiotisk och retorisk analys av förekomsten av ideologi och nationalistisk diskurs i Sverigedemokraternas valaffischer 2018 Petersson, Alexander January 2020 (has links) The aim of this study is to investigate ideology and discourses of nationalism in the election posters by the Swedish democrats. The purpose is to determine which type of political ideologies and if the posters showed signs of a nationalistic discourse in the Swedish democrats digital and traditional election posters for the general elections in 2018. The method used is qualitative content analysis based on semiotics. In the study, the verbal and visual elements of election posters are analyzed. The study reveals that the election posters used by the Swedish democrats showed signs of a nationalistic discrouse although to a varied degree. The digital posters contained a lot more signs of the nationalistic discourse than the traditional posters did. Ideology is present in both types of the election posters, although the traditionally printed ones showed more signs of socialism than the digital posters. Visuell kommunikation politisk kommunikation valaffisch riksdagsval 2018 bildanalys semiotik retorik Sverigedemokraterna ideologi politik diskurs nationalistisk diskurs Media and Communications Medie- och kommunikationsvetenskap