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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

"Alla är superglada, har skitkul och är dösnygga" : En kvalitativ intervjustudie om unga kvinnors upplevelser av sin sociala medieanvändning och sin framställning online. / “Everyone is super happy, having the time of their lives, and is drop dead gorgeous”.  : A qualitative interview study on young women's experiences of their social media use and online presentation.

Olofsson, Frida, Almquist, Matilda January 2021 (has links)
In 2020, 89% of Internet users in Sweden used social media and young women reported the highest frequency of use. Through a qualitative approach, the aim was to gain an understanding of young women's experiences of their social media use and online self-presentation. The participants were women between the ages of 18-23 years. Seven semi-structured interviews were conducted and analysed using thematic analysis, which resulted in three main themes: Another reality, It Will Probably Get Better And Between The Own Will Of Being Sexy And The Pressure To Be So. The results showed that young women present their ideal-selves, that likes were a controlling mechanism and comparisons online were perceived to be endless. Furthermore, it was described that young women's bodies are presented on the basis of the ideals and the pressure to have the ideal body was perceived to be constantly present on social media. However, there were also experiences of a more positive wave emerging on social media, which is instead characterized by acceptance of one's own and other women's bodies. Finally, an ambivalence was captured in the participants to, on the one hand, want to share sexually challenging images of themselves, and, on the other hand, feel pressure from others to do so. / År 2020 använde 89% av internetanvändarna i Sverige sociala medier och unga kvinnor rapporterade högst användningsfrekvens. Genom en kvalitativ ansats var syftet att få en ökad förståelse för unga kvinnors upplevelser av sin sociala medieanvändning och framställning online. Deltagarna var kvinnor i åldrarna 18-23 år. Sju semistrukturerade intervjuer genomfördes och analyserades utifrån tematisk analys, vilket resulterade i tre huvudteman: En annan verklighet, Det blir nog bättre samt Mellan den egna viljan och pressen på att vara sexig. Resultaten visade att unga kvinnor framställer sig utifrån sina bästa sidor, att likes var en styrande mekanism och jämförelser online upplevdes vara oändliga. Vidare beskrevs att unga kvinnors kroppar framställs utifrån idealen och kroppshetsen upplevdes vara konstant närvarande på sociala medier. Däremot fanns även upplevelser av en mer positiv våg som tar sig fram på sociala medier, vilken istället kännetecknades av acceptans gentemot sin egen och andra kvinnors kroppar. Avslutningsvis fångades en ambivalens hos deltagarna att å ena sidan själva vilja dela med sig av sexuellt utmanande bilder, å andra sidan känna en press från andra att göra det.

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