This study investigates the correlation between Millennial workers' sense of belonging and a company’s Corporate Social Responsibility (CSR) initiatives. Bearing in mind the gap in academic research on the introspective impact CSR has on a company’s employees, this study aims to explore how the Millennial workers at one of the biggest banking and insurance companies operating in Bulgaria understand and relate to companies’ philanthropic endeavours. To do so, this paper has used a theoretical framework, which combines four pillars that interact with and amplify one another. Two of them are empirical and present CSR and the Millennials as a generation. The other two are theoretical with social identity theory (SIT), which explains the sense of belonging innate to the Millennials, and corporate citizenship and shareholder value theory, which represent the polar opposites of what CSR should be about. As such, the thesis probes the hypotheses that, on one hand, if a company engages in genuine CSR initiatives, this will lead to an increased sense of belonging from the Millennial employees. However, on the other hand, if the company engages in greenwashing instead, this will lead to a diminished sense of belonging in the target group.  The findings infer that the Millennial workers at the banking and insurance company have strong opinions favouring their company utilizing genuine CSR practices. In addition, the majority of them have shared that if the company started utilizing CSR as means of greenwashing, this would lead to their overall disappointment and a diminished sense of association with the employer. However, the data has also shown that there might be different reasons for why people are joining CSR initiatives. These findings were produced with the help of mixed-method research combining quantitative survey plus qualitative semi-structured individual and focus group interviews.

Background: Sustainability is a commonly discussed topic that continues to grow and has become more important in investment decisions. The opinions regarding the relationship between sustainability and financial performance are divided, and research in the field indicates different results. ESG has gained greater focus because of the Covid-19 pandemic, and widespread claims that companies and funds with higher ESG score would have greater resilience have emerged. Purpose: The main purpose of this study is to investigate and analyse a possible relationship between ESG score and financial performance for Swedish listed companies during the Covid-19 pandemic. The sub-purpose of the study is to investigate whether sector divisions affect the ESG's significance for financial performance. Method: In this study, a quantitative method with a deductive approach was used. The data material was obtained from Refinitiv Eikon and comprised data from 306 companies. The examined period of the study refers to the year 2020. The statistical models applied were univariate analysis, bivariate analysis, and multiple regression analysis.  Conclusion: The results indicate a negative relationship between ESG and financial performance during the Covid-19 pandemic. There is a spread regarding financial performance between the sectors, but it is not possible to draw concrete conclusions about the sectors' impact. This study contributes to the literature in the field of sustainability and financial performance by analyzing empirical data during the Covid-19 pandemic. / Bakgrund: Hållbarhet är ett aktuellt ämne som fortsätter att växa och får allt mer betydelse vid investeringsbeslut. Det råder delade meningar kring sambandet mellan hållbarhet och finansiell prestation och forskning inom ämnet visar på olika resultat. ESG har fått större fokus till följd av covid-19-pandemin, och utbredda påståenden om att bolag och fonder med högre ESG-betyg skulle ha större motståndskraft har växt fram. Syfte: Syftet med denna studie är att undersöka och analysera eventuella samband mellan ESG-betyg och finansiell prestation för svenska noterade bolag under covid-19-pandemin. Studiens delsyfte är att undersöka om sektorindelning påverkar ESG:s betydelse för finansiell prestation. Metod: I denna studie användes en kvantitativ metod med en deduktiv ansats. Datamaterialet inhämtades från Refinitiv Eikon och omfattade data från 306 bolag. Studiens undersökningsperiod avser år 2020. De statistiska modellerna som tillämpats är univariat analys, bivariat analys och multipel regressionsanalys. Slutsats: Studiens resultat tyder på ett negativt samband mellan ESG och finansiell prestation under covid-19-pandemin. Det förekommer spridning avseende finansiell prestation mellan sektorerna, men det går däremot inte att dra konkreta slutsatser kring sektorernas påverkan. Denna studie bidrar till litteraturen inom området för hållbarhet och finansiell prestation genom analys av empiriska data under covid-19-pandemin.