The purpose of this paper is to investigate how investments in trade shows can be made more effective. The method was a descriptive study builds on primary and secondary sources. The primary sources were collected in an anonymous survey where 204 respondents were asked about their experience of trade shows and what attracts them. The secondary sources were collected from previous research collected from scientific articles. The theory indicated that more effective investments in trade shows could be made upon what the visitor requires and attracts of. The implication of the paper was that inspiration is the primary factor to visit trade shows and that a spectacular stand and dedicated and inviting people in the stand are the factors that attract the visitors. Therefor exhibitors ought to prioritise their resources to improve these factors. Plans and targets are important tools to following up the outputs from trade shows. It is also about making a consideration of focus between visitors that already have interest and the visitors that just looking. The exhibitors have to think about if they value profits in short or/and in long run. The consideration is also about how they handling giveaways and gift in the most effective way. Another significant factor is to develop the company´s Internet approach in a strategic way pre- and post-show. Above all, that the exhibitor chooses trade shows within their industry.

Taiwan¡¦s economy is a typical island economy. Its charactericts includes lack of natural resources and relying on international trade. Attending trade show is an important international marketing activity for Taiwanese companiese. Since trade show is important and its cost is not low, how to evaluate its cost-effect becomes a critical issue. To evaluate cost-effect of attending a trade show, we observed pre-show, at-show, and after-show activies of a company and evaluate its trade show cost-effect. The company¡¦s pre-show activities includes informing its customers and potential customers of the trade show. At-show activities include introducing its company and products and increasing its visitors¡¦ awareness. After-show activities include the follow up after the trade show. After using six methods to evaluate trade show cost-effect, we suggest the company should train its resperantives to identify real potential buyers. In addition, the marketing plan of year (or years) and the goals of trade show should be set. In that case, it could improve its cost-effect. If the company could evaluate and review all the trade shows attended, it could improve its cost-effect further.

This study addresses the question of the constitution of markets in advanced societies.Specifically, the article studies the role of the traveling trade show in creatingthe real time computing market, which is part of the US electronics sector, duringthe mid-1990’s. Real time computing products assist the transfer, storage and processingof digital signals in real time and support many of the internet applicationswe use today.By applying ethnographic methods,we explore the general question ofhow economic actors cope with uncertainty in the phase of market-making and atthe cutting edge of technology. The paper makes two contributions to the existingliterature. First, it shows that the attempt to organize a trade show in real timecomputing was triggered by the uncertainty experienced by sellers regarding theidentity of prospective buyers and about the exact use to which they would put theemergent technology which is offered for sale. Secondly, we trace the history of anemergent market.We claim that trade shows for innovative products are importantvenues at which markets coalesce.The identification and ordering of market actors,the institutionalization of a distinct business culture and the social networks developedamong market actors and across the subsidiary markets provided the basicsocial infrastructure for what later became known as the real time computingindustry. / M2007-0244:1-PK / European Research Council ERC-2010- StG 263699-CEV / VR 2009–1958

This report covers the development of the pilot episode and show bible of How Jane Austen Ruined My Life. It covers the moment the writer conceived of the idea to the completion of the second draft and finally the planning of the third draft. Furthermore, this report will cover the writer's growth, detailing the two years spent at the University of Texas and how that time molded her into the writer she is today. / text

No description available.

No description available.

Este trabalho teve como objetivo avaliar o perfil eletrocardiográfico dos eqüinos praticantes de hipismo clássico em São Paulo e também se estes parâmetros sofrem influências em relação ao tipo de atividade física desempenhada pelo animal (provas de salto abaixo de 1,20 metros e provas acima de 1,20 metros), faixa etária e fatores sexuais. Foram utilizados 100 eqüinos de hipismo clássico, representados por 61 machos e 39 fêmeas, com idades entre 4 e 19 anos. A freqüência cardíaca variou de 18,50 batimentos por minuto (bpm) a 89,45bpm, com média de 40,2077±13,3321, o ritmo cardíaco mais freqüente foi o sinusal com 56%, seguido de taquicardia sinusal 23%, arritmia sinusal 20% e bradicardia sinusal com 1%. As alterações encontradas foram: marcapasso migratório 25%, bloqueio átrio-ventricular de 2°grau (BAV de 2°grau) 9%, BAV de 1°grau 7%, complexos ventriculares prematuros 2% e bloqueio sinoatrial/ \"sinus arrest\" e complexos atrial prematuro com 1%. O eixo elétrico no plano frontal em 87% dos casos esteve entre o e +90 graus. O score cardíaco médio foi de 94,9±16,1milisegundos e em relação à duração na derivação bipolar II, obteve-se onda P com 0,1100±0,0242 segundos, intervalo P-R com 0,3140±0,0744 seg., complexo QRS com 0,0908±0,0250 seg., intervalo QT com 0,4908±0,0536 seg. e onda T com 0,1130±0,0330 seg. Quanto à amplitude também na derivação bipolar II, obteve-se onda P única em 35% dos casos com média de 0,2671±0,0747 milivolts, onda P bifásica em 11% dos eqüinos com média de 0,3136±0,1098mV e onda P bífida em 54% dos animais, sendo esta dividida em porção 1 e 2 (P1 e P2), P1 teve média de 0,1352±0,0492mV e P2 teve média de 0,2259±0,0502mV. A onda R e a onda T estiveram presentes em 100% dos eqüinos obtendo média de 1,0220±0,5028mV e 0,4425±0,2042mV, respectivamente. Quanto à morfologia, considerando-se todas as derivações analisadas, encontraram-se 11 configurações distintas para a onda P e 5 configurações diferentes para o complexo QRS e para a onda T. Segundo as análises estatísticas, houve diferenças significativas na duração, amplitude e morfologia de algumas ondas, intervalos e complexos, em relação ao grupo de atividade física, sexo e idade. / This study aimed to evaluate the electrocardiographic profiles of horses practicing show jumping in São Paulo as well as whether these parameters are affected by kind of physical activity performed by the animal (competitions below 1.20m jumps or above 1.20m), the age level or gender. A hundred show jumping horses were used, being 61 males, and 39 females. Their ages ranged from 4 to 19 years. Heart rate ranged from 18.50 beats per minute (bpm) to 89.45bpm, with an average of 40.2077±13.3321, the most frequent rhythm was sinusal with 56%, followed by sinus tachycardia 23%, sinus arrhythmia 20% and sinus bradycardia 1%. The alterations found were: wandering pacemaker 25%, second-degree atrioventricular block (BAV 2°) 9%, first-degree BAV 7%, ventricular premature complexes 2% and sinoatrial block / sinus arrest as well as premature atrial complexes 1%. The electrical axis at the frontal plane in 87% of the cases was between 0 and +90°. The average cardiac score was 94.9±16.1 milliseconds. In relationship to the bipolar lead II, P wave with 0.1100±0.0242 seconds, P-R interval of 0.3140±0.0744 seconds, QRS complex of 0.0908±0.0250 seconds, QT interval of 0.4908±0.0536 seconds and T wave with 0.1130±0.0330 seconds were obtained. In the amplitude, also at the bipolar lead II a single-peaked P wave was obtained in 35% of the cases with an average of 0.2671±0.0747 millivoltz, biphasic P wave in 11% of horses with an average of 0.3136±0.1098 mV and bifid P wave in 54% of the animals, being the latter divided into portions 1 and 2 (P1 and P2). P1 got an average of 0.1352±0.0492mV and P2 got an average of 0.2259±0.0502 mV. R wave and T wave were present in 100% of the horses, getting an average of 1.0220±0.5028mV and 0.4425±0.2042mV respectively. In relationship to the morphology, considering all the analyzed leads, 11 different configurations for P wave, and 5 different configurations for T wave were observed. According to the statistical investigation, there were significant differences in duration, amplitude and morphology of some waves, intervals and complexes in relationship to the physical activity group, sex and age.

El texto completo de este trabajo no está disponible en el Repositorio Académico UPC por restricciones de la casa editorial donde ha sido publicado. / Condragulations, fierce, realness, werk or «Shante, you stay» are only some of the expressions from the contestants’ lexicon of RuPaul’s Drag Race (RPDR), a popular reality television show that started airing in 2009 in the USA. Through an academic lens, the study of this type of expression was anecdotally called “lavender linguistics,” during the first explorations of the sexual minorities’ ways of talking. Since then and till now, concepts related to gender, sexuality, and the works of representation have influenced both linguistics and Translation Studies, which in turn has led to critical perspectives on translation, identity transfer, acculturation and, of course, the way language works. This paper begins by briefly referring to drag queens living in Lima, Peru, and how they have changed the way they talk to each other and about themselves. As will be argued, a cultural product such as RPDR and the necessary interlingual subtitling into Spanish –commercial or fan-made– have been influencing their linguistic engagement. Further on, the concepts of camp and camp talk will be presented as they were first introduced to Translation Studies with the work of Keith Harvey during the late 1990’s. Camp representations will be then analyzed in commercial and fan-made subtitles to reveal the semiotic and pragmatic constraints resulting from cultural-specific gay identities. From this first approach, new inquiries on audiovisual translations in general and identity acculturation in particular will be proposed. / Revisión por pares

<p>When SMEs have decided to internationalize their business, several different ways can be chosen to enable that process. In this research, trade shows exemplify an aid for internationalization at the same time as trade shows are portrayed as a good networking tool. Motives for participating in trade shows tend to vary; some companies see trade shows as an opportunity to launch new products and conduct sales whereas others consider trade shows as a good occasion to find new customers at the same time as they can maintain current customer relationships. Trade shows are furthermore a great opening to establish new business contacts, which consequently can provide an inroad into foreign markets. The aim with this dissertation is to analyze how SMEs use trade shows as a trigger or first step to internationalize and to investigate which role networking plays in a trade show context. Furthermore the aim of the study is to examine how SMEs’ networks affect their internationalization process. This research was carried out by conducting multiple-case studies of six companies from the region of Kalmar, Sweden. The results gained by the case studies confirmed that trade shows play an important role for SMEs when aiming to internationalize and expand the business network. Further, the case studies indicated that network connections are crucial for enabling the internationalization of SMEs.</p>

When SMEs have decided to internationalize their business, several different ways can be chosen to enable that process. In this research, trade shows exemplify an aid for internationalization at the same time as trade shows are portrayed as a good networking tool. Motives for participating in trade shows tend to vary; some companies see trade shows as an opportunity to launch new products and conduct sales whereas others consider trade shows as a good occasion to find new customers at the same time as they can maintain current customer relationships. Trade shows are furthermore a great opening to establish new business contacts, which consequently can provide an inroad into foreign markets. The aim with this dissertation is to analyze how SMEs use trade shows as a trigger or first step to internationalize and to investigate which role networking plays in a trade show context. Furthermore the aim of the study is to examine how SMEs’ networks affect their internationalization process. This research was carried out by conducting multiple-case studies of six companies from the region of Kalmar, Sweden. The results gained by the case studies confirmed that trade shows play an important role for SMEs when aiming to internationalize and expand the business network. Further, the case studies indicated that network connections are crucial for enabling the internationalization of SMEs.