In recent years, the Taiwan¡¦s TV talk shows about the political topic have a bias in favour of party. In Taiwan, there are two property of party, one is called Blue property of party, the other is called Green property of party. In order to get more audience rating, theTV stations make the program by the means of antagonism. In this background, it becomes more important that audience how to response the genus of TV program. In order to investigate the phenomenon, we use two main directions. One way is stimulus response, it assumes the audience is influnced by TV progarm. In this way, we apply the broaden-and-build theory of positive emotion. The other way is audience¡¦s subjectivity, it assumes that audience can reflex what TV program want to talk to them. In this way, we apply the political philosopher-Hannah Arendt¡¦s doctrine. We found that audience¡¦s emotion be influenced by TV talk show, and no matter what party identification they belong to, most emotions are negative. But, when the TV talk show has a bias in favour of party which is the same with their party identification, they have moer higher positive emotion than which is no the same. And when the TV talk show has a bias in favour of party which is not the same with their party identification, they have moer higher positive emotion than which is no the same. But we can¡¦t justify the the broaden-and-build theory of positive emotion. No mater what party indentification they are and no matter what TV talk show of property of party they watch, we can¡¦t found obvious subjectivity of audience. It¡¦s a crisis of public sphere.

Abstract Festivals in local tourist activities are short-term and intensive, high frequency change, those characteristics also make the sponsors and tourists communicated more urgent. Taiwanese leisure time significantly increase since the two-day weekend policy, the tourism demand had up to 80%. Therefore, the trend of Taiwan's tourism and leisure industry has getting into a new style of integrated local economic need and resource to satisfied people requirements. A new trend is integrated local resource, increased the visibility and attraction of city. Taiwan International Orchid Show is the successful campaign which has bring a lot of benefits to the local government (Tainan County),it is a great successful marketing case study of local tourist festival. The two main topics of this study are howto use proper communication channel and placement marketing in this festival. The study based on Taiwan International Orchid Show as a case study, took Participant Observation for three years, Semi-structured Interviews with programmer of this projects and assisted with Secondary Data Analysis. Aiming to make suggestionsabout Integrated Marketing Communication and placementmarketing in local tourist festivals. The study found the team of Taiwan International Orchid Show used marketing methods include: (a) effectively usingintegration of communication methods to make the greatest achievement. (b) Creating the brand loyalty and high standing ofthis festival. (c) Integrating both national and local communication channels. (d) The strategy of marketing plan has been practiced completely to reach highly exposure. (e) PR strategy practicing is properly and suitable controlled by high-level team leader. In the content of marketing communication includes (a) the relevance of personal, (b) thetransference of role, (c) the information transmission (d) the implementation of immersive. In marketing strategy and tools include: (a) a correct market positioning, and well and properly used the communication tools and messages delivery (b) Expanding industry alliance, and creating a new marketing model,(c) integration promote with operating. The suggestion for local tourist festival¡¦s marketing strategy towards to: (a) Effectively using operations team which come from media to achieve marketing goal and make a higher mediaexposure, (b) media placement is a good tool for festivalcampaign, but should consider the public benefits. (c) Properlyusing un-limited creation to make campaign success.(d) Festival marketing plan should be developed a long term strategy. Key word: 2005 Taiwan International Orchid Show¡BTourist Festival activities¡BIntegrated Marketing Communication¡BPlacement Marketing

My background in music and visual art has led to an exploration of combined disciplines. Throughout the past three years of graduate study at The University of Texas at Austin, my research has focused on the visual representation of music using light and sound. This area of study has touched upon a wide range of historical developments, from ancient Greek philosophy to contemporary experimental film. Through my research, I have examined the ways in which music-visualization has been influenced by shifting social and philosophical views. In turn, my own artistic practice has come to include the production of music-visualization devices. I'm interested in both the history of the light show as a cultural phenomenon, and in the development of new approaches to musical performance incorporating the union of light and sound. The following report discusses two major projects that I have worked on at UT, reflecting on the influences behind them, and their potential for growth beyond graduate school. / text

Univ., Diss.--Halle, 1999. / Literaturverz. S. 291 - 321.

Thesis (M.A.)--Florida State University, 2004. / Advisor: Dr. Virgil Suarez, Florida State University, College of Arts and Sciences, Dept. of English. Title and description from dissertation home page (viewed Jan. 14, 2005).

Thesis (M.S.)--Oregon State University, 2010. / Printout. Includes bibliographical references (leaves 88-96). Also available on the World Wide Web.

Zugl.: Marburg, Univ., Diss., 2005

Image of Jason Strickler's MFA exhibition at Claremont Graduate Institute's East Gallery or Peggy Phelps Gallery.

Submitted by Caroline Falcao (caroline.rfalcao@ufpe.br) on 2016-05-25T18:34:11Z No. of bitstreams: 2 license_rdf: 1232 bytes, checksum: 66e71c371cc565284e70f40736c94386 (MD5) 39B277s Dissertação.pdf: 4520389 bytes, checksum: 3506aaa1ce7b58ad5eebfce29e042ad0 (MD5) / Made available in DSpace on 2016-05-25T18:34:11Z (GMT). No. of bitstreams: 2 license_rdf: 1232 bytes, checksum: 66e71c371cc565284e70f40736c94386 (MD5) 39B277s Dissertação.pdf: 4520389 bytes, checksum: 3506aaa1ce7b58ad5eebfce29e042ad0 (MD5) Previous issue date: 1994-08 / Os estudos sobre comunicação de massa pouco têm se dedicado à problemática da recepção. Eles têm se voltado para o pólo emissor, privilegiando veículos e mensagens, muito embora as conclusões se refiram às consequências do consumo e a um certo poder "alienante" dos produtos. Esta pesquisa pratica a inversão sugerida e se propõe investigar a experiência da participação de calouros em um programa de auditório - o Sábado Sete Show - para chegar a algumas conclusões sobre a natureza do apelo contido nas mensagens de massa e sobre os modos como parcelas específicas de consumidores manipulam produtos na tentativa de preencher demandas socialmente criadas. A perspectiva teórica adota uma visão otimista da cultura de massa, onde os meios de comunicação se apresentam como veículos patrocinadores de expectativas presentes nos consumidores e utilizados por parcelas de público como "brechas", canais de acesso a realidades projetadas pelos atores. A pesquisa confirma a tese de que a comunicação de massa opera com sistemas de representação e está apta a instaurar realidades. O método utilizado foi a Fenomenologia, com as técnicas da observação direta e entrevistas. Os resultados demonstram que o consolo está presente como elemento sedutor das mensagens de massa e que a assimilação dos produtos se dá com base nas relações psico-afetivas estabelecidas entre aqueles e o consumidor. O sucesso do Sábado Sete Show,e mais exatamente a sua eficácia, residem na possibilidade de oferecer aos sujeitos consumidores respostas às suas demandas.

3 pp. / Frequently asked questions and answers regarding the Arizona Seasonal Pass application. Any Arizona resident exhibiting cattle, goats, sheep, or swine at any Arizona show or fair is required to obtain a Seasonal Pass.