The goal of my diploma thesis is to suggest new marketing strategy to company known for providing language courses abroad. The theoretical part involves a situational analysis of the internal and external environment of the company and the resulting outputs forming a SWOT analysis. The analysis of competition, organizational structure, human resources, product portfolio, pricing policy and communication are also included.

Diploma thesis process a marketing strategy proposal of newly created company namely its strategic business units - selling beauty and medical devices for esthetic centres, salons, wellness, fitness, etc. This work focuses mainly on detailed elaboration of situational analysis.

This thesis is concerned with B2B market segmentation, situational analysis and proposes a markting strategy for Novec 1230 fire protection fluid marketed by 3M Česko. Firstly a marketing literature rewiev is carried out in order to uncover the most suitabe theoretical approaches to the subject at hand. Then the 3M Company and its Czech subsidiary are presented. In the methodological part there is a description of utilized methods and approaches. Data colection and analysis are executed in the next part. In the last section targeting and positioning are performed and particular actions within the four Ps of marketing mix are proposed.

Thesis advisor: Zine Magubane / One of the common beliefs in American society is that interracial couples transcend race. It is a curious belief considering that there is not a parallel logic that heterosexual couples transcend sexism. Using in-depth, semi-structured interviews with 55 members of heterosexual Black/White intimate couples, I have investigated the internal dynamics involved in maintaining a relationship across race in our racially stratified society in three areas of these couples’ lives: public interactions, racial discussions, and childrearing. Most literature about interracial couples looks at race as the main determinant of the experience of these couples as a unit and as individuals. However, I argue that race, gender and racialized gender ideologies interact to shape how members of heterosexual Black/White intimate couples perceive certain social situations and their options for negotiating social norms and issues. Not only has the intersection of race and gender been under-theorized in research on interracial couples, racialized gender ideologies have been virtually absent. In particular, these racialized ideologies of gender result in situational privilege at different times for Black women and Black men, thus nuancing our understanding of how racism operates. / Thesis (PhD) — Boston College, 2018. / Submitted to: Boston College. Graduate School of Arts and Sciences. / Discipline: Sociology.

A positive relationship between economic growth and entrepreneurship has been established as derived from the body of knowledge in the domain of entrepreneurship. In acknowledgement of this relationship, governments have embarked on schemes and policies that encourage entrepreneurship in their economic development policies. The individual entrepreneur is a key player in new entrepreneurial venture process. The entire society is responsible for shaping an environment within which a behaviour pattern that promotes or hinders entrepreneurship is developed. The study mainly focused on understanding the behavioural phenomenon which is termed entrepreneurial orientation (EO) of engineers within the South African context. The assumed EO of entrepreneurial engineers was expected to be higher than that of non-entrepreneurial engineers. Cronbach Alpha’s tests found the prestructured EO scale to be reliable. T-test results for mean difference confirmed that entrepreneurs have a higher EO on the overal EO construct as well as on the autonomy, proactiveness and risk taking dimemensions.Factor analysis results supported the view that the EO construct is unidimensional. Situational factors that shaped the social environment alluded to above were studied as a secondary objective. Chi-square tests did not confirm the expectation that entrepreneurial engineers would be exposed to situational factors that promote entrepreneurship than their non-entrepreneurial counter parts. Lack of entrepreneurial education and finance have been identified as the key factors that hamper entrepreneurship. Recommendations are included in this report.Copyright / Dissertation (MBA)--University of Pretoria, 2010. / Gordon Institute of Business Science (GIBS) / unrestricted

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Klassisk kriminologisk forskning fokuserar på antingen individbaserade eller miljörelaterade förklaringar till brottsliga handlingar. Situational Action Theory avser att föra samman dessa två synsätt för att bilda en integrerad kriminologiskhandlingsteori. Vad får Situational Action Theory för stöd i den kriminologiska forskningen? Vad finns för kritik? Och vad bör forskningen fokusera ytterligare på när det kommer till att testa teorin? Den forskning som finns tillgänglig och som jag presenterar i denna litteraturgenomgång visar att teorin får stöd i empirisk forskning. De flesta studier visar att teorin får bra stöd, några visar stöd för vissa delar av teorin medan andra delar av teorin inte får något stöd. Det står dock klartatt teorin bör vara föremål för framtida forskning för att kunna utvecklas och för att på ett förbättrat sätt kunna svara på frågan om vad det är som får individer att begå moraliska handlingar som i lagen definieras som brott.

A Predictor Response Process model (see Ployhart, 2006) and research findings were leveraged to formulate research questions about, and generate construct validity evidence for, a new situational judgment test (SJT) designed to measure declarative and strategic knowledge. The first question asked if SJT response instructions (i.e., 'Should Do', 'Would Do') moderated the validity of an SJT in a maximum performance context. The second question asked what the upper-bound criterion-related validity coefficient is for SJTs in talent selection contexts in which typical performance is the criterion of interest. The third question asked whether the SJT used in the present study was fair for gender and ethnic-based subgroups according to Cleary's (1968) definition of test fairness. Participants were randomly assigned to complete an SJT with either 'Should Do' or 'Would Do' response instructions and their maximum decision making performance outcomes were captured during a moderate fidelity poker simulation. The findings of this study suggested knowledge, as measured by the SJT, interacted with response instructions when predicting aggregate and average performance outcomes such that the 'Should Do' SJT had stronger criterion-related validity coefficients than the 'Would Do' version. The findings also suggested the uncorrected upper-bound criterion-related validity coefficient for SJTs in selection contexts is at least moderate to strong ([beta] = .478). Moreover, the SJT was fair according to Cleary's definition of test fairness. The implications of these findings are discussed.

On February 14, 2007, JetBlue Airways experienced a major blow to their well-respected reputation when ten planes were delayed with passengers stranded on board for up to eight hours each. Through intense coverage and negative reporting from the media, JetBlue launched a multi-pronged crisis communication response strategy to repair the damage. Using Situational Crisis Communications Theory (SCCT) as a framework, the research in this study demonstrated the importance of crisis communications planning, corporate apologia, corporate impression management, and image restoration within an organization. A discourse analysis was utilized to identify the types of messages delivered by the media, the crisis response strategies and tactics implemented by JetBlue, and stakeholder reactions to the JetBlue responses. Content from the messages were then placed in appropriate categories identifying the type of strategy and tactic utilized. Category definitions, examples of comments, and the identifying attributes were included to help support that JetBlue was successful in repairing and recovering their reputation