The aim is to provide a comprehensive view of the market of tobacco products. Focus is mainly on cigarette market, where I will zoom on the possibilities of DanCzek Teplice a.s., which is supplier of own brand cigarettes. Seeking answers to questions that will help company gain competitive advantage through creative solutions. The work includes a situation analysis, segmentation of target group customers, own recommendations to marketing activities. All advices must compete in real market enviroment and comply with legislative requirements.

archives@tulane.edu / Violence against women (VAW) knows no demographic boundaries, is one of the most oppressive forms of gender inequality, and is recognized by some as an impediment to the social and economic development of under-resourced communities. Tanzanian leaders’ goal of achieving middle-income status by 2025 is reviewed against the institutional policies and practices designed to address the violence women of Dar es Salaam experience and ask if VAW is a serious threat to Tanzania’s achievement of middle-income status? This question was answered by conducting a situational analysis of the international, regional, national, and local actors and their engagement with customary and statutory laws, human rights instruments, judicial activities, donor relationships, and NGO-driven activism. Large scale events like the annual “16 Days of Activism against Violence Against Women” (16 Days) and TGNP’s bi¬annual Gender Festival provided opportunities to collect data from local activities and policy discussions for addressing VAW in Dar es Salaam. Subsequent interviews and conversations with respondents, reviews of government and I/NGO reports, data from the 2015 presidential election, and legal decisions from the High Court further augmented the initial data collection. This research highlighted these key findings: (1) there is a dearth of research on the applicability of intersectionality methods and theory to institutions and organizations generally and in Tanzania specifically; (2) customary laws and traditions impact international and national laws beyond rural concerns and impedes progressive law reform as it is still filtered through culture and customs; (3) VAW remains firmly entrenched in familiar, community, and political systems that were built on patriarchal (and postcolonial) foundations; and (4) efforts to achieve middle-income status continue apart from the need to address VAW and other adverse consequences of a society still influenced by customary laws and traditions derived from patriarchal systems. / 1 / M Denise Miles-Francois

My research explored the knowledge of occupational therapists practising in forensic mental health. There is no ‘gold standard’ evidence in this practice area but other forms of evidence, including experience and “intuition”, are used in practice. My research aimed to identify the knowledge formed from and used in this practice area. My research design used qualitative methodology that was informed by American pragmatist, social constructivist and post-modern theory. In particular, I used grounded theory and situational analysis to generate and to analyse the data. The practitioners were three occupational therapists working in various forensic services in one London based NHS trust. My data was generated longitudinally over eight to twelve months, where the practitioners participated in email and face-to-face interviews. The critical incident technique and the critical decision method enabled practitioners to describe and explain their knowledge about one patient with whom they were working over the interviews. The practitioners also reflected upon participating in the research. My findings demonstrated that the practitioners’ knowledge was created from practice through the interaction of three categories. First, steps of practice were structures through which knowledge was generated about the service user. Second were rules for practice where expectations had to be met. Unpredictable situations and knowledge gaps prevented meeting expectations, so new knowledge was created from practice to meet them. The third category was a blend of the practitioners’ personal and professional experiences and emotions. Practitioners created a connection with service users in order to build a therapeutic relationship, alongside creating a nuanced narrative with their service users, which helped to build empathy. In conclusion, the practitioners in my research used various forms of knowledge in practice. My thesis contributes to existing scholarship by supporting a practice epistemology approach. Thus knowledge for occupational therapy in forensic mental health is created from practice.

The goal of my diploma thesis is to suggest new marketing strategy to company known for providing language courses abroad. The theoretical part involves a situational analysis of the internal and external environment of the company and the resulting outputs forming a SWOT analysis. The analysis of competition, organizational structure, human resources, product portfolio, pricing policy and communication are also included.

Diploma thesis process a marketing strategy proposal of newly created company namely its strategic business units - selling beauty and medical devices for esthetic centres, salons, wellness, fitness, etc. This work focuses mainly on detailed elaboration of situational analysis.

This thesis is concerned with B2B market segmentation, situational analysis and proposes a markting strategy for Novec 1230 fire protection fluid marketed by 3M Česko. Firstly a marketing literature rewiev is carried out in order to uncover the most suitabe theoretical approaches to the subject at hand. Then the 3M Company and its Czech subsidiary are presented. In the methodological part there is a description of utilized methods and approaches. Data colection and analysis are executed in the next part. In the last section targeting and positioning are performed and particular actions within the four Ps of marketing mix are proposed.

The goal of the Master's thesis is an analysis of actual communication mix in Kotva departing store and a proposal for its improvement. The theoretical part provides the basis for descriptive and methodological chapter at the practical part. It begins with introducing of department store Kotva, following with description and analysis of existing marketing tools used in the communication mix and a new image campaign, which is also the main subject of own questionnaire research. The last chapter discusses the situational analysis, based on which are made the appreciation of the communication mix and the recommendations for improvement and icrease in effectivity of marketing activities. Detailed proposal is ilustrated in the chart of the action plan, followed by the budget.

This thesis describes the specifics of marketing of services and marketing strategies in terms of theory. The aim of the thesis is to analyze the marketing strategy of Telefónica Czech Republic, a.s. including recommendations for the future. It also focuses on situational analysis and description of the competitive environment. A development of the telecommunications market and economic situation in the country is mentioned as well.

The purpose of this research is to examine how professionals and civil society members engage in food security activities that include food safety precautions and how they work across differences to support a safe and accessible food supply. The objectives are: (a) to explore tensions between those working in community food security and food safety (regulatory authority) and the source of tension; (b) to explore how people experiencing these tensions can improve the way they work together; and (c) to explore potential opportunities for enhancing health equity through food security and food safety programs. Using a case study design, I employ concept mapping and situational analysis as methods, with a complexity science framework. I have illustrated the complex motives behind food safety regulations and examined the neo-liberal agenda favouring market forces over health equity. I have argued that while there is concern for protecting the public’s health, food safety regulations are not set with a primary focus on protecting people from unsafe food, but are a vehicle for providing confidence in the market and among international trading partners, at the cost of health and welfare of small-scale producers in rural and remote communities. I am suggesting change not only in how we view and understand personal motives or worldviews of food and market forces, but also a shift on a larger scale, to change structural conditions to promote health and to encourage a moral obligation to reduce health inequities. / Graduate / 0573 / 0569 / wmartin@uvic.ca

p. 1-152 / Submitted by Santiago Fabio (fabio.ssantiago@hotmail.com) on 2013-04-25T18:22:08Z No. of bitstreams: 1 3333333.pdf: 835184 bytes, checksum: 1ce01d8b628b7deafac23ed090781e93 (MD5) / Approved for entry into archive by Maria Creuza Silva(mariakreuza@yahoo.com.br) on 2013-05-04T17:35:09Z (GMT) No. of bitstreams: 1 3333333.pdf: 835184 bytes, checksum: 1ce01d8b628b7deafac23ed090781e93 (MD5) / Made available in DSpace on 2013-05-04T17:35:09Z (GMT). No. of bitstreams: 1 3333333.pdf: 835184 bytes, checksum: 1ce01d8b628b7deafac23ed090781e93 (MD5) Previous issue date: 2007 / O processo de descentralização das ações de vigilância sanitária ganhou impulso com a redefinição do Sistema Nacional de Vigilância Sanitária a partir da criação da ANVISA. Levando em conta a heterogeneidade dos municípios brasileiros, com realidades sanitárias diversas e características políticas e administrativas próprias, coloca-se a necessidade de produção de conhecimentos sobre cada realidade local. O estudo teve por objetivo realizar uma análise situacional da vigilância sanitária no Município de Salvador, em seus aspectos relativos à infra-estrutura, organização e gestão. Trata-se de estudo de caso único, descritivo e exploratório cuja estratégia metodológica foi baseada no Enfoque por Problemas, preconizado pelo Planejamento Estratégico Situacional. Teve como fontes de evidências a análise de documentos institucionais, entrevistas semi-estruturadas com atores institucionais individuais e grupos focais e registros de observação no processo de redefinição dos serviços. Estes dados foram analisados à luz da política de descentralização das ações de Visa preconizada pela ANVISA (Marco Normativo) e pelos estudos realizados no campo temático de organização e gestão da vigilância sanitária. Os resultados indicam fragilidades na estruturação do serviço de vigilância sanitária municipal nos três aspectos analisados e enfatizam a necessidade de se planejar adequadamente a descentralização da gestão e a reorganização das ações da VISA local. Sugerem, em especial, a sua integração com outras práticas de vigilância que estão sendo implementadas e consolidadas no âmbito dos Distritos Sanitários que compõem a base territorial e operacional do SUS municipal; maior e melhor cooperação dos outros níveis do Sistema Nacional de Vigilância Sanitária; maior articulação com outros órgãos da Prefeitura de Salvador. A autora sugere a priorização de uma política de recursos humanos que considere a qualificação permanente do quadro de profissionais da VISA, especialmente, a capacitação gerencial para gestores e a instituição de um PCCS que leve em conta as especificidades do trabalhador da vigilância sanitária local. Sugere ainda a priorização da estruturação das ações e serviços de VISA dentro da SMS, tendo em vista o processo tardio de descentralização de suas ações e a importância das mesmas para a melhoria da qualidade das ações de saúde no sistema de saúde de Salvador. / Salvador