Små och medelstora företag står inför utmaningar med att behålla personal, där job embeddedness theory kan fungera som ett verktyg för små och medelstora företag i deras arbete med att behålla personal. Syftet med studien är att beskriva vad som får personal att vilja stanna respektive lämna i små och medelstora företag utifrån aspekterna 1) relation 2) passform och 3) uppoffringar. Studien grundar sig i en kvalitativ forskningsstrategi, där semistrukturerade intervjuer baserade på teorin job embeddedness lägger grunden för insamlingen av empiri. Studien genomfördes på ett företag inom byggbranschen där nio respondenter, både män och kvinnor, intervjuades. Intervjuerna transkriberades och genomgick en tematisk analys som bidrog till ett antal underkategorier kopplat till job embeddedness theory. Den data som samlats in visar att anställda lyfter job embeddedness theory och dess tre aspekter relation, passform och uppoffringar som betydelsefullt i deras val att stanna. Samtliga respondenter förklarar att goda relationer till kollegor och chef bidrar till deras vilja att stanna kvar inom företaget. Det framgår även att företagets och individens värderingar bör stämma överens, samt att det bör existera en samhörighet för att trivas inom företaget. Anser individen att detta uppfylls tenderar beslutet att lämna företaget att bli omfattande, då personen står inför en uppoffring som för den enskilde individen ses som betydelsefull. Studien visar att kontexten i små och medelstora företag, i kombination med teorins tre aspekter och dess underkategorier bidrar till individens vilja att stanna respektive lämna företaget, baserat på den individuella uppfattningen av vad som får individen att trivas. / Small and medium-sized enterprises face challenges with retaining employees, job embeddedness theory could work as a tool for small and medium-sized enterprises in their work when it comes to retaining employees. The purpose of this study is to describe what makes employees stay or leave a small and medium-sized enterprise from the aspects 1) fit 2) links and 3) sacrifice. The study is founded in a qualitative research strategy where semi structured interviews based on job embeddedness theory which lays a foundation for the collection of empirical data. The study was performed at a business within the construction industry where nine respondents, of which both men and women, were interviewed. The interviews were transcribed and went through a thematic analysis that contributed to a number of sub-categories linked to job embeddedness theory. The collected data shows that employees highlight job embeddedness theory and its three aspects fit, links and sacrifice as meaningful in their choice to stay. All of the respondents explain that good relationships with their colleagues and manager contributed to their will to stay within the business. It also appears that the business and the individuals values should coincide, and that solidarity should exist in order to thrive within the business. If the individual perceive that these conditions are fulfilled they tend to see the decision of leaving the business as comprehensive, since the individual is facing a sacrifice that they perceive as meaningful. The study shows that the context of small and medium-sized enterprises, in combination with the three aspects of the theory and their subcategories contribute to the individuals will to stay or leave the business, based on the individual perception of what makes them thrive.

The relationship between Gender Equality (GE) and Sustainability has been analysed for many years, with plenty of studies choosing the angle of the businesses environment to cut in. In addition, SMEs, as the predominant form of enterprise worldwide, are the primary source of employment in most countries. With that in mind, this research scrutinised internal and external drivers to Sustainability Engagement (SE) in Gotland SMEs from a Gender perspective, which presents a probable positive association between GE and SE in SMEs. The study mainly focuses on five female managers’ perceptions of GE and SE, supported by 16 responses to questionnaires. Under the Capabilities Approach (CA) and Dynamic Capabilities theoretical framework, we analyse the specific women managers’ Individual Dynamic Capabilities (IDC) and corporate Dynamic Capabilities, which proves that external and internal factors positively affect corporate SE. The study also introduces a particular psychological model of Social Desirability and Social Approval to delve deeper into female managers sensing mechanisms.

Electronic commerce (EC) has radically revolutionizedtraditional business practices across the globe. It is alsobelieved that EC offers considerable benefits andopportunities for enterprises.Despite the benefits, however, several scholars have shownthat Small and medium-sized enterprises (SMEs) have beenlagging in EC adoption. In this regard, this study aimed toexplore the factors that influence EC adoption among SMEsin developing countries, in the context of Kenyan retailSMEs.The study employed a qualitative approach through whichempirical data was collected by semi-structured interviews.The target population consisted of managers/owners of retailSMEs that use some form of EC technology in their businessoperations. The study identified several motivating factors forthe adoption and implementation of EC. Moreover, theresearch used (TOE) framework, the technological,organizational, and environmental (TOE) framework withan added national factor, to study and understand the factorsaffecting EC adoption among SMEs. The study identifiedsome factors ranging from, but not limited to the cost of IT,the benefits offered by EC, compatibility, lack of cleargovernment regulations, the role of managers, lack ofinfrastructure. The study further identified a national factorassociated with the social and cultural context in Kenya suchas the resistance to adopt a culture of purchasing online, lackof trust, lack of IT awareness, national address system, etc.