Práca je rozdelená do dvoch častí. V teoretickej je popis marketingového procesu a marketingového prostredia.Praktická časť práce analyzuje postavenie firmy na trhu a stanovuje strategický marketingový plán, ktorý obsahuje zistené problémy podniku a stanovuje na ne príslušné stratégie tak ako na definované ciele marketingovej stratégie, ktoré sú rozdelené na kvalitatívne a kvantitatívne položky.

This diploma thesis is dedicated to the analysis of eHealth strategies of the German speaking countries and to the proposal of a conception for the Czech Republic. The first part is dedicated to theory. At the beginning, it provides a brief review of the literature which has already been written about this topic. Further, it deals with the topic and definition of eHealth in general, its history, applications, benefits, and the way how eHealth is approached by the European Union. The second chapter provides analysis of eHealth and its technologies in Austria, Germany and Switzerland. At the end of the chapter, the comparison of the current states of eHealth in these countries is conducted. The third chapter deals with the current state of eHealth in the Czech Republic. The last chapter is dedicated to the proposal of the conception for the Czech Republic.

Diplomová práca rieši návrh vhodnej komunikačnej stratégie pre novú pobočku už existujúcej realitnej kancelárie. Poznatky z odbornej literatúry, ktorými sa zaoberá teoretická časť práce predstavujú nevyhnutný základ pre výber vhodných metód analýz vypracovaných v analytickej časti. Na základe výsledkov z týchto analýz je posledná časť práce venovaná návrhom konkrétnych riešení, vedúcim k dosiahnutiu stanovených cieľov.

Aim of this thesis is to map how they can live on their own media carrier marketing strategy and media promotions. Through case study - Prima Cool TV - I dissert on the monitoring of its anchorage in the media environment through their own television channel, but also the cooperating contact channels created by the proprietor of the station. The thesis presents couple of theoretical insights from marketing and media strategy, particularly in the application for the media. It analyzes in detail the concept of strategy and position in the marketing, various forms of strategy - thinking and management. It elaborates forms of strategic management, monitors media strategy, as a form of marketing and the usefulness of the media (media providers) in their own media in particular. To obtain an objective view on the subject work brings several known methods. Expert theories are confronted with (by) the Prima Cool TV case study. In this tracked subject the thesis analyzes the usefulness of its own media space for marketing and media strategies. The analysis subject is the TV audience, program structure, communication with recipients and fostering awareness of the TV station in the Czech media market. Above all it confronts theoretical knowledge to specific steps of FTV Prima, in the frame of examined issue....

The content of this diploma thesis is to propose a business strategy for the newly established company, which will operate on the Czech market. The subject of the business is the operation of a special gastronomic facility created by combining two concepts of café and tea room with a focus on differentiation. The business strategy focuses on establishing a new company that defines its competitive behavior within the three-year horizon. Suggestions are focused on building a successful business and doing business to bring it a competitive advantage. On the basis of the analyzes conducted, they have computed competing enterprises, customers or internal business factors and will propose an appropriate company development strategy that will ensure its profitable prosperity. My goal is to create a unique, competitive and profitable business that meets all the requirements of its customers.

The subject of the diploma thesis is proposing the use of ICT in the implementation of a business strategy in the company M&P optik s.r.o.. The thesis examines key internal and external factors related to the implementation of the business strategy of the company, evaluates them, and proposes the specific implementation of ICT to achieve strategic objectives.

Thesis: "Political marketing used in NC elections 2010" deals with the proximity of political marketing from two perspectives and the theoretical and practical. The theoretical part is clarified the concept of political marketing and its role in electoral campaigns, in brief are approximated social networks which are commonplace in political marketing. The practical part of which approximates the pre-election situation in Slovakia, the application of political marketing in the parliamentary elections in 2010 in the Slovak Republic, the election results for the subsequent assessment of the effectiveness of parties in the use of marketing resources.

The Master's Thesis is focused on determining the strategic situation and recommending the appropriate strategies for the H&V, s.r.o. companany. The theoretical part describes the basic concepts of strategic analysis and each external and internal strategies. The Theoretical information I drew from the literature follows the practical part, where each strategic analysis is processed. The first chapter of the practical part are processed each by external analysis, which then are applied to the company H&V, s.r.o. The next chapter processes the company's internal analysis. Then the analysis' are summarized in the SWOT analysis. The SWOT analysis serves to define the strengths and weaknesses from the company's internal environment. It also shows opportunities and threats from the external environment. Based on these conclusions, the last chapter recommended a strategy that is suitable for the company H&V, s.r.o. The basic goal of the Master's Thesis is to develop a thorough analysis for the H&V, s.r.o. company and subsequently recommend an appropriate strategy. The main contribution of this thesis submitted shows that H&V, s.r.o. are processed by various external and internal strategic analysis, and subsequently recommended a strategy that could be helpful for company H&V, s.r.o. for business in the future.

Diplomová práca sa zameriava na vývoj marketingovej stratégie firmy Mediahost.sk na slovenskom trhu. Analyzuje makro a mikro prostredie v IT priemysle, a to najmä so zameraním na webhosting. Aktuálna marketingová stratégia spoločnosti je popísaná a hlavné ovplyvňujúce faktory sú rozpoznané. Diplomová práca obsahuje návrhy zmien a odporúčania zahrnuté v novej marketingovej stratégii spoločnosti. Navyše, je navrhnutý plán a rozpočet realizácie.

Diploma thesis is dealing with analysis of strategy based on interview with management of firm Chromservis s.r.o. Then author uses methods and techniques of strategy analysis to analyse finacial situation, firm's cumtomers, competitors, suppliers and potential substitutes. Final point of analytical part is comparison of the results with firms in the same branch and SWOT analysis. Finally author suggests system of strategic objectives, measurements and connections among objectives. As the last point the objectives are drawn in the strategy map of Balanced Scorecard.