The aim of my Master's Thesis is to set up a communication strategy for Nitra Community Foundation focused on gaining new donors and keeping the current ones. Thanks to the analysis of the current situation of the foundation and theoretical background describing the main problems and advantages of fundraising, I was able to research on the main causes of insufficient number of donors. I chose a content analysis as the methodology for my research. Referring to the research results, the most urgent causes of an unfavourable financial situation are these: insufficient communication of the need for new donors and concrete ways how to help the foundation. On the basis of the gained knowledge and data, I am suggesting a new communication strategy for Nitra Community Foundation focused on gaining new donors and trying to eliminate current communication mistakes. I expect risk diversification of the loss of major donors to be one of the side effects of the new strategy.

The objective of this thesis is to review market activity of dermo-cosmetic studio care4you and to design marketing conception with regard to approaching brand expansion to another country seats within Slovak republic territory. Thesis is divided into 3 parts. First part is focused on explanation of basic theoretical concepts of marketing strategy creation of a company that provides services. Second part is dedicated to introduction of care4you company, analysis of micro and macro environment effect on company and also what communication strategy of company has been like so far and rating of research outputs and also attitude and opinion statement of current and potential customers of care4you. Design of marketing strategy attributes and action plan of dermo-cosmetic studio care4you for 2016 year is the content of last part.

This master´s thesis deals with the design of business strategy and its support through ICT. The strategy is designed for the potentially new company operating in the Escape Games market. The basis for the proposal itself is an analysis of the general environment, market environment and analysis of competitors. The proposal can be divided into two parts. The first part is devoted to the design of the framework for business, the second part deals with how the business strategy will be supported by ICT technologies.

The main subject of my Master´s thesis has been to set up a proposal of marketing strategy for the development of the electronic banking services in the bank XY, a.s.. Analytic part of my work deals with the analysis of both customers, and the competition. It also contains the characteristics of Slovak banking market, its strenghts, and weaknesses, opportunities, and threats. Relevant products are classified in the Boston Consulting Group Matrix. The conclusions from the analytic part served as a base for suggestions of optimal marketing mix for the products of electronic banking.

Táto diplomová práca je zameraná na vytvorenie marketingovej stratégie pre firmu BIOlight, ktorá sa zaoberá predajom biolámp. Firma plánuje vstup na Český trh a potrebuje vyhovujúcu marketingovú stratégiu. Moja diplomová práca ponúka takúto stratégiu, ktorá bola vytvorená na základe analýzy podobností Slovenského a Českého trhu.

Diploma thesis focuses on the procedures for the creation and promotion of electronic commerce. Thesis contains an overview of marketing channels that can be used for raising the profile of e-commerce with customers. Thesis also includes a draft of electronic commerce with an emphasis on the ease of operation and process automation.

Thismaster'sthesisdealswithprivatekindergarten competitivenessenhancement. Thetheoretical part ofthemaster'sthesissumsupknowledgefocused on competitiveness, whichisfurtherapplied in thepractical part ofthethesis. Themainresultofthethesisistheproposalofcompetitivenessenhancement, whichisbased on thecomplexanalysisoftheenvironment in whichthekindergartenis.

The dissertation aims on evaluating the performance of the selected production company and the subsequent implementation of the chosen method Balanced Scorecard, through which the company´s behaviour and attitude to the management process is directed, in order to enhance the performance on the market and to achieve an adequate financial stability.

The content of this diploma thesis is an urban study with the architectural details of the former Bata Industrial Park in Partizánske, and a particular conversion program for the building. My goal was to find a suitable concept for converting building no. 61 with respect to the city, to the people living in it, and to reintegrate into the life of a building that is empty today, unused and dilapidated. The goal was not to forcefully fill the functions of the building, but in successive steps and phases to find a solution how to reuse the building and to point to the factory as a element of the city's foundation and also to highlight the unique architecture of the Baťa period.

The diploma project proposes a concept for the future development of the housing estate Vinohrady. More than the development itself, it offers a new perspective on the use of space of the estates. It proposes means of achieving the recognition of hierarchy of the spaces. These spaces shall range in the scale of public, semi-public, semi-private, and private spaces. The goal is to adapt the spaces of the housing estate so that they behave and function like the spaces of the so-called traditional town, where the movement of visitors and users is intuitive. The space hierarchy itself suggest how to navigate in the urban environment. The housing estates should not be perceived in a negative way, but rather to be perceived as they are right now in the present, without being attributed unflattering epithets or connotations associated with the term of the previous regime, when most of these estates were built. In contrast, I want to emphasize the potential of good housing for the future generations, that can be achieved with minimal effort and interventions, which should have the effect on and support the sustainability of our environment, and thus also the urban environment. From the point of view of saving energy and materials, it is preferable to work and use what is already given, rather than unnecessarily create new suburban colonies or encourage the creation of new sub-urban areas, where in a deliberate manner people take up new grounds for construction. The housing estates can become a good place with its own genius loci and specific image.