Diploma thesis is focused on marketing strategy of the company. Thesis was created in cooperation with Motor-Car Trenčín s.r.o. company, which is the authorized dealer of the Mercedes-Benz automobiles. The theoretical part is focused on the treatment of the theoretical knowledge. The analytical part of work i sused for the analysis of the company and marketing research. Proposal part of the thesis contains specific proposals to improve the existing marketing strategy of the company in the field of product, price, place and promotion.

Diplomová práca sa zaoberá návrhom marketingovej stratégie vybranej spoločnosti. Návrh bol realizovaný na základe požiadavok start-up spoločnosti, ktorá sa zaoberá predovšetkým vývojom softvéru, chce expandovať do zahraničia a nemá žiadne skúsenosti s marketingom. V práci je prevedená externá aj interná analýza spoločnosti. Taktiež bola prevedená analýza kľúčových faktorov úspechu a analýza hlavných konkurentov. Interná analýza spoločnosti pozostáva zo 4 P marketingového mixu a SWOT analýzy. Posledná časť práce vyberá vhodnú stratégiu vstupu na zahraničný trh a detailne analyzuje návrhy pre marketingový mix spoločnosti. V práci je taktiež navrhnutý zjednodušený finančný plán. Na konci práce sú zhodnotené prínosy diplomovej práce pre vybranú spoločnosť.

The main objective of master’s thesis is to analyze the European market as a potential market for the expansion of Hamacas RGV. This Colombian company is focused on production of hand-made traditional high-quality products for example hammocks. In the first part are introduced basic theoretical concepts and marketing analyses which are crucial when planning the expansion strategy. Second part starts with the company’s overall overview and continues with analyses of conditions of external and internal European environment as a potential market for Hamacas RGV expansion in the future. The conclusion is made at the end with the recommendations which are built on examined analyses.

Cieľ diplomovej práce je navrhnutie vhodnej stratégie vstupu firmy Benzina, s.r.o. (Unipetrol, a.s.) na zahraničný trh. Práca obsahuje analýzu súčasnej situácie na domácom trhu v Českej republike a analýzu priemyslu v Ukrajine. Boli predstavené základné analytické metódy, ktoré boli následne vyhodnotené. Na základe uskutočnených analýz bola navrhnutá stratégia vstupu na Ukrajinu.

Focus of master's thesis is usability of automated trading of commodities with automated trading systems – expert advisors. Thesis describe theoretical background of commodity markets, trading principles, technical analysis of market, design and implementation of strategy as expert advisor. In conclusion, results are analyzed.

Loss of the use of religious buildings reflects the current state of today's society. In regard to the secularization of the population in recent years, the number of religious buildings preserving the original use is still decreasing. The aim of this work is to create a new spatial terms for the use of the building with respect to historical values. The project includes a strategy for the use of church buildings, which is trying to solve the problem in a wider perspective. The result is a system design housing for children and young people from foster homes and the care facilities. In three progressive stages provide them secure preparation for an independent life. Rectories and monasteries follow each other to establish a operating net. This system is applicable to multiple locations of detected territory. 1 small rectory-surrogate family 2. Large rectory- community living for limited time serving as a step between institutional care and independent living 3. Monastery-city public housing for final integrated into the wider community and independent life In three progressive stages is demonstrated on selected examples of rectories and monasteries.

The thesis deals with the growing importance of sovereign wealth funds in the international investment activities. It includes the definition of a sovereign fund, the history of the creation, the largest funds as well as the origin of their capital. While sovereign wealth funds have existed for decades, their profile has risen considerably since the credit crisis. Analyzing the potential benefits and risks related with their investments, the thesis further discusses the changing profile of sovereign wealth funds in the world economy. Despite the significant benefits to global capital markets, some governments expressed concerns regarding the political motivation of their investment activity in strategic sectors of other countries. It is obvious that the measures concerning limited transparency of sovereign wealth funds should be adopted at the multilateral level to avoid protectionism.

This diploma thesis deals with the management of free capital of a selected company on the financial market with a focus on mutual funds and ETFs. The result is the construction and analysis of the potential appreciation of the investment strategy interpreted through historical data and a comparison of the results with alternative options for the appreciation of financial capital, especially in the form of mutual funds.

Táto diplomová práca je zameraná na analýzu a následné vyhodnotenie trhu v Juhovýchodnej Európe z hžadiska potenciálu a možnosti budúceho investovania a pôsobenia firmy Aspen Aerogels v tomto regióne. Firma Aspen Aerogels má vedúce postavenie vo vývoji a výrobe materiálov pracujúcich na báze nanotechnológie známe ako aerogely s unikátnymi vlastnosťami. Prvá časť diplomovej práce je zameraná na popis teoretickej problematiky, ktorá rieši otázky marketingu, analýzy trhu a internacionalizácie. V druhej časti je kladený dôraz na praktickú analýzu firmy a prostredia. Posledná časť je zameraná na celkové vyhodnotenie potenciálu Balkánskeho trhu a autorove odporúčania, či je Balkánsky trh vhodný na vstup pre firmu Aspen Aerogels a aká marketingová stratégia je vhodná.

The diploma thesis focuses on specification of the role of information strategy within the global business strategy. It further deals with meaning of the notion information strategy. By internal and external analysis used in thesis, conditions of successful application of information strategy are evaluated within analyzed firm. Primary objective of the thesis is to propose implementation of information strategy in the selected firm.