Abstract Balanced Scorecard addressed by Kaplan and Norton in 1990s, it is available to measure performances for future organization. Not only to improve tradition performance measurement system by financial result but also think about the effect of customer, internal business and innovation and learning perspectives. By developing 4 perspectives of Balanced Scorecard equally, we can achieve the purpose of accomplishing the objective of building the firm forever. This study attempts to construct measurement indicators of 4 Scorecard perspectives for commercial laboratories by breaking through the barriers that could not link strategy and performance measurement before. We can use this tool to manage business strategy efficiently and effectively. This study is to analyze that SGS Taiwan ¡V Material & Engineering Laboratory implements a managing tool - Balanced Scorecard (BSC) to manage business strategy for a commercial laboratory. First of all, we analyze this industry environment through the effect of ¡§Five Force¡¨ addressed by Porter and the SWOT analysis for Strength, Weakness, Opportunity and Threat. Clearly identify core competences and competitive advantages for SGS Material & Engineering Laboratory. Second, translating Corporate Strategy into Business Strategy, developing operation action plan to meet market requirement in the future. Third, by employing the theory of Balanced Scorecard, we have derived the priority measurement indicators for financial perspective, customer perspective, internal business perspective and innovation and learning perspective for the commercial laboratories. We can use this managing tool ¡V BSC to link that implements solid actions and reviews all performance measurements tightly. This study wishes to strengthen capability and submit suggestions to other commercial laboratories for references and benchmark, enable them to provide best and integrated services for all industry and business enterprises in Taiwan who are pursuing quality.

In the past, due to the duplication technology and mass production, the industries in Taiwan had the chance to grow rapidly. But because of the high strength at a low cost, China has become a world factory in recent years and Taiwan can no longer keep the leading position in manufacturing. The shortened product lifespan certainly plays an important role. Taiwan is now facing a challenge of maintaining the competitiveness and sustainability. Each enterprise faces different threats in business environment, and the solutions they carried out would make a great impact on the applied strategies. The quantitative and SWOT methods were used in this study in order to analyze the advantages, disadvantages, opportunities and threats they faced in period of transition; how they reacted under influence of company culture and resources was also explored and it is hoped that the correct transforming timing, direction and strategy can then be made. HY Company was the subject of the case study. Their investment was doubled after the transformation because the expensive components and equipments are required for aerospace applications and safety is the main concern for production. Special quality control and production process both have to be well monitored. Staff trainings are conducted constantly. However, the cost structure or management system is facing huge challenge. According to the analysis of Boeing, aerospace industry will keep on growing in the coming 15 years. It undoubtedly is the best opportunity to transform the local traditional machining business into the international aerospace industry. It is hoped that the systematic assessment method can help the business owner to make the correct decisions and possess the unique competitive advantage, such as applying the high efficient management system to manufacture products that cannot be reproduced and the reliable quality as well as the stable delivery can provide an un-replaceable value, hence. this is the key factors of making a successful transformation.

During the last decades, there has been a shift towards two opposite political tendencies. On the one side, a focus on economical values has increased, and on the other side there is more focus on democratic values like gender equality. A common solution on a municipal level is to appoint intersectoral strategist to work cross sectorial to mainstream a gender perspective into every sector. The strategist’s unique positions are yet rarely explored. The focus of this essay is to explore the strategist’s professional position on an organisational- and sociology angle. The essay takes a phenomenological stand, and some interviews with local level strategists explore the position. The questions in focus in response to which public sector tendencies the profession emerged, what kind of discretion are characteristic for the strategists? According to the result, strategists can be seen as a pre-profession – that is a profession on the coming. The profession as such has emerged in accordance to the opposite political trends that emerged in governing (or governance) the public administration, where horizontal perspectives are supposedly mainstreamed into organisations with mainly vertical governing. The strategist’s responsibilities and discretion differs, even though a certain degree of discretion is necessary for the profession as such. In this discretion, different ways to undo gender are explored by the strategists. That is mainly done in the horizontal processes.

Abstract Because of the motorbike market¡¦s atrophy in Taiwan from 1997,domestic motorbike companies must face it and change their strategies. This is a kind of unavoidable trend. Some of them developed new oversea markets, such as Europe, America, Japan etc. Some of them choose another different way, such as diversification. When these companies devote themselves to some kind of new domains, there are some serious questions which need to think about, such as ¡§What is the new model of development? ¡¨, ¡§What kind of business should we devote to? ¡¨,¡§Should we devote to related business or unrelated business? ¡¨, ¡§What is the related strategies? ¡¨, etc. This research will focus on the processes of strategy development. In other words, we will concern some agendas. Just as: ¡§Which business should we choose when our company devote ourselves to related business? ¡¨, ¡§Why do you determine it? ¡¨, ¡§How do you develop its strategy? ¡¨, etc. The research also strongly suggests that a series of effective strategies almost are based on the core competitiveness of enterprise. Because of the difference among different businesses, companies also have to develop its own unique strategies. This thesis will get a motorbike company, ¡§KYMCO ¡¨motor company, as a research target. We will explore further these questions.

Made available in DSpace on 2016-04-25T16:45:12Z (GMT). No. of bitstreams: 1 Dissertacao Celso Likio Yamaguti.pdf: 2313667 bytes, checksum: 165d81c113d2beddc1c5d1c071f22589 (MD5) Previous issue date: 2005-05-20 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / ABSTRACT This dissertation aims to analyze the consumer behavior in decision-making process to buy a new car. The theoretical foundation was based on systemic structure of purchasing process, parted in stages, proposed by Engel, Blackwell and Miniard (2000). The analyzed constructs were: need recognition, information search, alternative evaluation, purchase, consumption and post-purchase behavior. The field research has investigated the functioning of those purchasing stages and influences of family in each part of that by means a qualitative approach and makes reference to a research made by Mattar in 1982. The sample was concentrated in 15 buyers of Toyota Corolla and Honda Civic, living in São Paulo city. The obtained results indicated an expressive change in that purchasing process, compared to period in the early 80 s, in regard to transformations on social relationships, and results suggest that car makers and dealers need to evaluate their process to achieve the new consumer. / Esta dissertação teve por objetivo examinar o comportamento do consumidor no processo de decisão de compra de automóveis novos. Para tanto, a fundamentação teórica baseou-se na estruturação sistêmica do processo de compra, dividido por estágios, proposta por Engel, Blackwell e Miniard (2000). Os constructos analisados foram: reconhecimento da necessidade, busca da informação, avaliação das alternativas, compra, consumo e comportamento pós-compra. Na pesquisa de campo, investigou-se, de forma qualitativa, o funcionamento desses estágios de compra e a influência dos membros da família em cada uma dessas etapas, tendo como referência pesquisa realizada por Mattar em 1982. A amostra concentrou-se em 15 compradores dos modelos Toyota Corolla e Honda Civic residentes na cidade de São Paulo. Os resultados obtidos indicam uma significativa mudança nesse processo de compra relativo ao início dos anos 80, em função das transformações nas relações sociais, e sugerem a necessidade de montadoras e concessionárias reavaliarem suas operações para a conquista desse novo consumidor.