The Australian Federal government has well-defined guidelines for undertaking program evaluations. Advertising and Public Relations campaigns support program aims, and are subject to the same guidelines. However, an examination of actual practice in the Australian Federal government, as observed by the Office of Government Information and Advertising in Canberra, suggests that there are significant differences in the extent to which Public Relations campaigns, as opposed to advertising campaigns, are systematically evaluated. Evaluation theory, Public Relations theory, strategic planning theory, and public administration theory provide insights into methods of managing and reporting on communication campaigns designed to forward government objectives. A literature review and an assessment of existing models of Public Relations evaluation were undertaken, and a synthesis of several theoretical and practical approaches led to the construction of a model of Public Relations evaluation which could be applied to Australian government communication campaigns.

Land subsidence is in international academic literature recognised as a significant problem for urban environments. The phenomenon can cause severe damage to infrastructure and buildings resulting in expensive repairs or permanent damage to the ground’s conditions and services. In more recent literature, academics have started to connect an increase in land subsidence occurrences to climate change. Performed as a qualitative case study, this thesis research how the relationship between land subsidence and climate change can be understood by exploring Gothenburg municipality’s strategic planning strategies for climate adaptation for flood risk. The research utilizes the qualitative methods of document analyses and semi-structured interviews. The thesis’ results show the relationship between land subsidence and climate change can be understood as a wicked problem in the sense it is hard to define and require multi-level governance to be managed. Benefits for urban planning are identified as increased knowledge on the relationship would bring more comprehensive management of land subsidence on a larger scale as well as enable faster responses in case of risk of climate change-induced land subsidence occurring, threatening the urban environment. Final suggestions are made to further research what information on land subsidence is relevant to include and in which document to enable more strategic management of the topic.