The objective of my thesis is the analysis of GE Money Bank's marketing strategy in the Czech market and proposal of measures to reduce its weaknesses. Theoretic part of the thesis describes concept of strategic management and particular parts of marketing strategy. Analytic part evaluates external environment in which GE Money Bank operates and subsequently describes marketing strategy of GE Money Bank -- goals of the company, segmentation and targeting, marketing objectives, corporate identity and so on. In the final part of the thesis, there is an SWOT analysis of the marketing strategy and proposed measures to reduce weaknesses of the marketing strategy.

The thesis introduces theory of marketing strategy of a brand in an international environment with focus on brand positioning. The theoretical knowledge is then applied on Grom -- brand of Italian company Gromart S.p.A., producer of Italian premium ice-cream. The main objective of the thesis is to create a draft of marketing strategy for the brand to enter Czech market.

The aim of this thesis is to develop a possible strategy for the steel company ArcelorMittal Ostrava a.s. First part of thesis is about the strategy analysis creation. Its divided into external and internal analysis parts and final SWOT analysis. Final part of thesis concludes evaluation and selection of optimal strategy and outline its implementation and monitoring.

Cílem práce je zpracovat strategickou analýzu minulého vývoje a současné strategické pozice konkrétní firmy jako východiska pro formulaci jejího strategického rozvoje.

This diploma thesis will create and evaluate strategy of Lázně Aurora (A Limited Liability Company). Based on the analysis of external and internal environment, some synthesis of findings will be performed consequently, which will lead into creation of proposed strategy. Therefore, the aim of the thesis is to generate the best possible strategy for the company.

The theoretical part of this thesis deals with the negotiations tactics, methods and strategies, the relationship with the suppliers and is the base for the practical part. The aim of my thesis is testing of selected negotiation tactics and methods on selected tenders in purchasing department in Škoda Auto a.s. The result is discovering the optimal strategy for specific price negotiations and introduction of their pros and cons. The second aim of my thesis is optimization of purchasing process and recommendation of suggestions for improvement.

This master thesis deals with the development and strategy of a product in the field of tourism. The analysis of its development with all the related aspects is realized. The thesis is divided into theoretical and practical part. Theoretical part describes the basic theories about formation of strategy, markets and its subjects and about marketing. These theoretical findings are applied in the practical part of the thesis. The first chapter of the practical part characterizes the tourism industry a selected travel agency. The second charter focuses on the product itself. Its development, realization, price calculation, distribution and promotion. The third chapter describes strategic analysis which including analysis of the organisation's environment, analysis of its competition, internal analysis and SWOT analysis. The last chapter is a research conducted on the collection of qualitative data made by questionnare survey. The research focuses on the product in the field of tourism and respondent's experiences and preferences.

This Master's thesis deals with the marketing strategy of a franchise chain illustrated by the example of Yves Rocher, a French company known for its various marketing activities and above all its loyalty program. The objective of this thesis is to describe in detail how a franchise chain works in the Czech market and illustrate it by the example of Yves Rocher company, to evaluate its marketing strategy and to find out the effectiveness and impact of this strategy on the target customers via a questionnaire survey. The theoretical part of the thesis is composed of two chapters -- whereas the first chapter is devoted to the marketing strategy from a theoretical perspective, the second chapter deals with the concept of franchise. The practical part is devoted to Yves Rocher company, a producer of natural cosmetics which has been present in the Czech market for more than twenty years, and to the analysis of its marketing strategy. The executed questionnaire survey investigates the effectiveness and impact of this strategy on the target customers.

Charakteristika podniku Centropen. Analýza vnějšího prostředí. Marketingový výzkum zaměřený na dva různé cílové segmenty.Zmapování současné strategie firmy. Návrh zlepšení a strategií, které povedou k naplnění marketingových cílů.

Social networks are a phenomenon of our age; their popularity rises every day, same as the amount of time that people spend on the social networks. Social networks are also very popular in the Czech Republic and also their importance in the communication mix of Czech companies arises. This final thesis aims to analyze the ways, how can companies benefit from social networks and use this analysis to propose the suitable strategy for Accenture, the global Consulting, Technology and Outsourcing Company, how to use social media effectively to raise company's awareness, inform about its products and also about the career options that this company offers to university graduates.