The goal of the thesis is to prepare functional strategies of company patterned on external and internal analysis. Other purpose is to identify and to analyse relation with other strategies, to define comparation effect for costumer and for organization and to elaborate financial goals of company. The analytical part is consisted of the chosen analysis, it identifies the sources, the key competencies and the competetive position. The strategic part is formed by identification of strategic position of the company, by choice of strategy and its work out towards functional strategies. Its parts are outputs of marketing research and marketing strategy. The marketing strategy defines a costumer, formulates marketing mix and marketing communication. The financial plan is created with the link on functional strategies. Finally, there is evaluation of the effect and risk of strategical decision.

Thesis deal with proposal strategy firm with the support electronic business, like tool for achievement what best position firm in the marketplace. Thesis includes analysis state - of - the art and given to problems inclusive proposal new strategy for firm MVDr. Ivo Dupal - SANVET, with the aim of achievement satisfaction final consumer and application proposal practically.

This Master´s thesis defines the conditions for business in the United States of America, analyzes the external and internal environment of the local IT market, specifically of content management systems (CMS). The analysis output is used for proposal of corporate business strategy of Kentico Software, s.r.o. with main aim on development of company´s activities to U.S. market. It is the essential part of ongoing overall growth of this firm.

Diplomová práce se zaměřuje na komunikační techniky společností a jejich strategie při komunikaci s institucemi EU. Na základě teoretických poznatků poskytuje shrnutí a doporučení pro nízkonákladový lobbying malých a středních podniků v České republice.

The aim of the diploma paper, how is clear from its name, is concept of competitive strategy for the company. Thesis has a few main parts. In the first part is analysis of present status, that reveals the problem. In the next part there are mentioned theoretical solutions of detected problem. The optimum variation of problem-solving is chosen on grounds of results founded in theoretical part. Last part contains resolutions and results of chosen option. Finally there is evaluation of results.

The thesis is focused on the research of PR strategies of non-profit organizations in Slovakia. Thesis defines the area of PR and the non-profit sector separately and then connects and examines them. Research applied methods of questionnaire construction and in-depth interviews. Based on research results PR recommendations for non-profit organizations and recommendations for systemic changes within nonprofit sector in Slovakia are drawn up.

The purpose of this thesis was to identify possible weaknesses of the current strategic management system applied within the selected bank in Ghana. Globalization of companies has strategically changed the face of management practices across the world, especially in the banking industry. The purpose of this thesis was achieved by providing answers to four major research questions which relates to the importance of strategic management practices in the Ghanaian banking industry. This thesis, therefore, sampled Barclays bank Ghana out of the entire population of the Ghanaian banking industry and both structured and an unstructured questionnaire were used to gain the primary data for the thesis. The thesis analyzed various aspects of Barclays bank strategic management and its implementation including environmental analysis. It was found that the bank is doing well by maintaining the business strategy throughout the organizational settings. Also, the bank has a well-documented strategy which is made available to top managers who review their plans when new strategies are being formulated. It was also found that even though the bank is doing well in the area of strategic management, there are a few lapses that need to be addressed during implementation of strategies. Administratively the bank inability to marshal resources, bureaucracy system within the bank affects implementation of the strategy. This thesis, therefore, recommends that the bank needs to carefully access the creditworthiness of whoever they give loans to both individuals and organizations in other to reduce their non-performing loans. Again, the bank must ensure that the core values which the bank was built on are maintained. Finally, Barclays Bank Ghana staff needs to be encouraged and trained in their business strategy and the bank’s strategic management process to help the bank grow organically

Hájková, M., Microbreweries: the brewing industry in the Czech Republic. Diploma thesis. Brno: Mendel University, 2017. This master´s thesis deals with an analysis of the brewing industry focusing on microbreweries in the Czech Republic. The main of this thesis is formulation of strategies and recommendations for enterprises considering enter the microbreweries industry and also for microbreweries already operating in the brewing industry. For analysisng of the macro-environment and the mirco-environment was applies the PESTE analysis, analysis of the business environment and Porter´s five forces analysis. Subsequently, there have been defined opportunities and threats patterned on analysis of the external environment. The result of the thesis are the formulation of optimal strategies and recommendations for enterprises considering enter the microbreweries industry and for microbreweries already operating in the brewing industry. Recommended strategies are for example the acquisition of technological equipment, the technical assistance, the beer specials, the original beer packaging, the promotional items, the extensions for cider production and others.

This final work is focused on the e-shop GO4STYLE.CZ, which is in his first year of entrepreneurship on the field of e-commerce. The main subject of his business activities is selling special dance goods, especially dance shoes, dance apparel and accessories. The main goal of this work is to analyze his present situation and position on the market, as well as current marketing strategy and on this basis to suggest changes and new procedures. One of them si to make a proposal of the export strategy for the slovak market, mainly from the the way of entering the market and new marketing strategy. The work is concerned with theoretical basis of e-business, which is compared to the situation of GO4STYLE.CZ

La réorientation stratégique des États-Unis vers l’espace indo-pacifique a été accompagnée par un regain d’intérêt pour ce qui est des questions maritimes. A la différence des théâtres principaux de la Guerre Froide, la géographie stratégique et économique de la région est fortement marquée par ses larges océans, ses détroits congestionnes, et ses eaux contestées. En conséquent, les profils nivaux des deux grandes puissances émergentes asiatiques, l’Inde et la Chine, ont attire une quantité non négligeable de travaux académiques. Cependant, alors que diverses études se sont focalises sur le rôle de la marine chinoise en tant que composante d’une stratégie militaire plus globale, jusqu’a récemment la majorité des explorations détaillées de la puissance navale indienne se sont penches sur la marine indienne elle-même, plutôt que sur la question de comment la quête de la puissance maritime s’articulait au sein d’une “grande stratégie” (grand strategy) plus compréhensive. Se basant sur plusieurs années de travail de terrain en Inde, en Chine, au Sri Lanka, ainsi qu’aux États-Unis, et plus d’une centaine d’entretiens avec des officiers de la marine indienne, ainsi qu’avec des responsables gouvernementaux ou militaires indiens, chinois, pakistanais, ou américains ; cette thèse vise a donner lieu a une meilleure compréhension-a la fois plus nuancée et aboutie-des tenants et des aboutissants de la modernisation navale indienne. Pour être plus précis, cette thèse tente de fournir une réponse a un paradoxe particulièrement troublant: la non juxtaposition, ou le « désalignement » (misalignment) constant entre la stratégie militaire indienne et la géographie maritime du pays. En effet, la position enviable de la péninsule indienne au centre de l’océan indien devrait, a priori, suggérer une prédisposition naturelle pour l’exercice de la puissance maritime. Depuis l’Independence, cependant, la marine indienne, d’une manière consistante, a été la moins bien financée des branches militaires indiennes, et a fréquemment lutté pour remplir un éventail exigeant de missions avec seulement des ressources très limitées. Il est certes vrai que, depuis deux décennies a peu près, le trajectoire de la marine indienne a pris un virage que l’on pourrait qualifier de positif, a la fois en terme de financement, et en terme d’acquisitions. Cela étant dit, la branche dite « Cendrillon » (Cinderella Service) continue de capter la portion la plus infime du budget de défense indien, qui persiste a nettement favoriser une armée indienne particulièrement lourde en effectifs humains. En 2013, par exemple, la marine indienne a seulement reçu 16 % du budget de défense, alors que l’armée a perçu a peu près 58 %, et l’armée de l’air 26%. Depuis plus d’une demie-décennie, des officiers de marine ont affirme a de multiples reprises, au cours de conversations avec cet auteur, que la part de budget de la marine s’élèverait éventuellement a 25 % du budget global, seulement pour voir leurs espoirs brises. La question fondamentale, donc, a laquelle cette thèse s’évertue a répondre est la suivante : cette tendance persistera t’elle, ou peut-on s’attendre a ce qu’une combinaison de facteurs provoque une refonte graduelle de la stratégie militaire indienne, ainsi que du schéma d’acquisitions et financement de son outil militaire ? / The United States’ strategic reorientation towards the Indo-Pacific has been accompanied by a heightened interest in matters maritime. In contrast to the primary theaters of the Cold War, the region’s strategic and economic geography is strongly defined by its wide oceans, narrow chokepoints, and meandering waterways. As a result, the naval profiles of Asia’s two great rising powers, India and China, have attracted a hitherto unprecedented level of scholarly attention. However, while various studies have focused on the role of China’s navy within its wider military strategy, until recently most detailed explorations of India’s growing naval power primarily focused on the Indian navy itself-rather than on how the quest for seapower fit into New Delhi’s emerging grand strategy. Building on several years of research in India, China, Sri Lanka, and the United States, and over one hundred interviews of Indian naval officers and government officials, both serving and retired, this dissertation aims to provide a deeper understanding of the context and ramifications of India’s naval rise. In particular, it seeks to explain a troubling paradox: the continued misalignment of New Delhi’s military strategy with its maritime geography. Indeed, the country’s enviable position at the heart of the Indian Ocean, along with its peninsular formation and extensive coastlines, would seem to suggest a natural predisposition towards the exercise of naval power. In reality, however, India’s navy since independence has consistently been the most poorly funded of its military services, and has frequently struggled to make do with limited resources. While the navy’s fortunes have taken a positive turn over the past two decades, both in terms of funding and procurement, the so-called Cinderella service still only captures the smallest portion of the overall defense budget, which remains heavily skewed toward the nation’s manpower-intensive Army. In 2013, for example, the Indian Navy only captured 16% of the defense budget, whereas the Army captured approximately 58%, and the Air Force 26%. Over the past five years, Indian naval officers have repeatedly assured this author that the Navy’s share would eventually rise to 25% of the overall defense budget, only to be sorely disappointed. The core question this dissertation endeavors to address is whether this trend will persist, or whether various factors will combine in order to provoke a gradual rebalancing of the nation’s military strategy and force structure.