V literárním rozboru je kladen důraz především na vliv nových hodnot a zásad v koncernu Volkswagen na jednání manažerů ve Škoda Auto. V teoretické části se autor opírá o přístupy institucionální a organizačně-kulturní a přístupy ke stylu řízení. Dále je proveden výzkum pro ověření teorie, potvrzení či vyvrácení hypotéz a zodpovězení otázek, které s tímto tématem souvisejí. Experimentální část se nejprve zabývá popisem metody zkoumání a způsobem šetření ve Škoda Auto. Rovněž jsou detailněji popsány postupy implementace KLL do praxe manažerů a blíže vysvětleny body KLL. Zpracovaný výzkum a jeho výsledky jsou prezentovány v navazujících kapitolách. Autor si dovoluje vyzdvihnout pozitiva realizačního procesu KLL v praxi a rovněž upozornit na jeho nedostatky. Přístup manažerů k tomuto procesu je klíčovou otázkou celé práce. Jejich subjektivní hodnocení jednotlivých požadavků se odráží na míře a ochotě tyto požadavky uplatňovat ve svém jednání či je dále šířit. Na závěr je navržena metoda pro úspěšné zavádění podobných změn ve velkých podnicích, jakým Škoda Auto je. Jsou uvedeny předpoklady pro úspěšné zahájení realizace změny kultury a sladění cílů a v neposlední řadě i úskalí a rizika, která mohou podobné záměry zmrazit. Další navazující kroky, které je třeba činit po skončení realizační fáze procesu, jsou uvedeny v závěru práce.

The goal of my thesis is to evaluate the current status of visual communication and Corporate Identity of LABORATOIRE BIODERMA CZECH REPUBLIC s.r.o. based on the analysis and to find out whether the Corporate Identity is together with visual communication of this company appropriately designed and to expose their weaknesses. The goal is to find out how the public perceives the brand "BIODERMA", what the opinion of the brand and its competitors is, what brand knowledge and awareness is and how the company communicates, especially visually. Based on the results of research, which were realized by method - polling via the online questionnaire, I propose the appropriate recommendations and the solution of discovered deficiencies. My thesis should be also benefit for other companies besides the company BIODERMA. I show a manual how correctly to use visual communication, I explain the meaning of visual communication, what kind of various forms exist today, what the trends are, how it relates to Corporate Identity and what Corporate Identity is. This thesis provides a consistent view on the problems of visual communication of companies and Corporate Identity, because these two terms are closely related.

The thesis focuses on the issue of informing young women about lifestyle changes during pregnancy. The main goal is to find out how informed young women are about lifestyle changes during pregnancy. The presented work consists of two parts - theoretical and practical. In the theoretical part, there are described the possibilities of finding pregnancy and the overall development of the mother and child throughout the pregnancy. It builds on the care of a pregnant woman, where the importance of a counseling center for pregnant women, all the examinations a pregnant woman is expecting and details of a pregnancy card and its importance are discussed. Following is a section about appropriate nutrition and sports for a pregnant woman and about risk factors in pregnancy. The final part of the theoretical part of the thesis deals with the financial situation during pregnancy and after childbirth and the change in the psyche of a woman during pregnancy. All theoretical knowledge is based on available literary sources. The practical part of the thesis, there is described the preparation, implementation and results of interviews. The practical part investigates how informed young women are about lifestyle changes during pregnancy. The first part consists of interviews with young mothers who became pregnant...

Title: Contemporary youth lifestyle and its impact on health Objectives: The aim of this thesis was to describe and evaluate the current lifestyle of young people with a focus on the level of physical activity, eating habits, spending leisure time and health of young people and to compare the obtained data with the results of international research conducted in the Czech Republic in 2018 as part of the HEALTH BEHAVIOUR IN SCHOOL-AGED CHILDREN. Methods: The questioning method was used to obtain information about the current lifestyle of young people and its effect on their health. 334 respondents participated in the survey, including 142 boys and 192 girls attending the Bratří Jandusů Primary School, the Hotel and Gastronomy Secondary School, the Media Graphic Secondary School and the Secondary Vocational School for European Union Administration in Prague. Results: The aim of the thesis was to find out what the current lifestyle of young people is and how it affects their health. According to the information obtained in my research, the respondents' current lifestyle is characterized mainly by unsuitable eating habits, insufficient physical activity and excessive spending of leisure time by sedentary (inactive) behavior. Only 6.9% of respondents meet sufficient physical activity and appropriate...

The age of population has been protracting while the age limit for retirement has been increasing. On the one hand there are seniors who live to old age but they are in a relatively good health condition as same as their mental condition and state of mind. On the other hand there are among us the fellow citizens who became ill at a relatively early retirement age of civilization diseases. The aim of this thesis is to map the lifestyle of today´s seniors who lived to old age so that today´s young people and middle-aged people could spend their old age in the best health conditions and leisurely enjoy the retirement age because of its delayed coming. I have chosen qualitative research for ney diploma work. I hawe used the technique af half centrollet interview.

The main focus of this thesis is the lifestyle and value system of seniors. It is based both upon the specialized literature and the related information. I was able to gather. The theoretical part of this thesis deals with the characteristics of the basic concepts {--} the old age and the process of ageing. It looks at different levels of personality which are affected by the process. Periodization of age, lifestyle and value system, risk factors endangering healthy lifestyle, stereotypes and myth about old ages are mentioned. The last part of theory gives an overview of the contemporary senior-care system in the Czech Republic. It divided into two parts {--} healthcare and social welfare. The research part goes deeper into the seniors{\crq} lifestyle aimed at their daily activities and boarding skills. It compares value system of seniors living in family environment in town and those, who live in village. Two hypotheses have been confirmed, one not.

This thesis analyses lifestyles of female students from the whole University of South Bohemia, focusing on physical activities, their regularity, opinion of negative addictive drugs, relationship towards healthy diet and drinking water habits, and interest in relaxation. The theoretical part of the thesis deals with the definition of the term 'physical activity' and its classification. In the practical part, the following areas are observed: results regarding the quality of physical activities, regularity of physical activities, evaluation of the physical activities of female students followed by the evaluation according to the stated hypotheses. Based on the data obtained, it is possible to conclude how big the interest in regular physical activities is nowadays, whether the students have enough exercise during the week, why they do physical activities and what physical activities are the most popular.

In diploma thesis is an analysis of the literature to characterize health and healthy lifestyle. The aim of this thesis is to gain an overview of knowledge about health and physical activity, the level of knowledge about health issues of selected group of students at secondary technical schools. The theoretical part focuses on the definition of the term healthy lifestyle. For quantitative research is selected the knowledge test. The practical part presents results from 120 students of the knowledge test relating to issues of health physical activity and also the questionnaire of healthy lifestyle. The research found that the inform and knowledge in the areas of students of Secondary technical colleges (Machinery and Electrical) is average and it is not significantly different from the knowledge level of Secondary grammar school students. The diploma thesis can help to increase the knowledge level of students in the areas of health, an increase in motivation in applying and following a healthy lifestyle in your life.

This master's thesis is focused on the negative life style aspects of the female students of the South Bohemian University and then on the influence of these aspects on the state of health. The theoretical part of the thesis includes the literary sources dealing with this issue and the practical part is based on the quantitative research that is the evaluation of at least 300 questionnaires having been filled in by the female students of all faculties of the South Bohemian University. The questionnaire consists of 35 items focused on the following spheres of a life style: physical activity, diet and water intake, sleep and relaxation, prevention, stress, sexual intercourse and drugs. The results of the questionnaire were evaluated by Excel SPSS and also by Pearson's chi square test. The aim of the thesis was also to compare the results with the results of the previous similar researches and to add a recommendation for students' better life style which presents the main contribution of this thesis. Namely, it was found out that the students' freshness depends on the number of hours they sleep during the night, then it was found out the dependence between the usual time of falling asleep and the students' freshness, the existence of the dependence between smoking and drinking of alcohol and the relation between the negative attitude to the physical activity and the reduced frequency of its doing. Another interesting finding was the fact that female students use less contraception than in the year 2010. The most stressing factor presents the university or studying, the food intake is increased by stressful time, they usually spend 3 or 4 hours with the internet, almost a half of them have ever been on a diet for the purpose of losing weight and 50 % of them are not satisfied with their weight.

The thesis is focused on repressive coping style and self-reports of the anger. In the theoretical part are elaborated chapters concerning the definition of emotion, emotion regulation, coping and repressive coping style. The Repressors are characterized by unconscious denial of their own anxiety and self-image distortion within the low susceptibility to negative emotions. The research study focuses on the expression of anger by repressors and their comparison with other groups. Respondents (n=122) were divided into four groups using conventional questionnaires (STAI, MCSD): repressors (n=26), high-anxious (n=16), defensive high-anxious (n=47) and low-anxious (n=33). The aim of the study was find out differences in the expression of anger and trait anger. The hypotheses were partly supported, as the results in the expression of anger and trait anger pointed to differences between repressors and low-anxious and partly supported among other groups. The present study shows that repressors distort even other socially censored emotions, in this case anger.