The diploma thesis focuses on the formulation of the concept of leadership. I would like to analyze what is the essence of the leadership and what forms can be found according to sources available. The comparison with real subjects in the management field shall take place. The thesis outcomes will present recommendations based on survey carried out. These recommendations should contribute to a more effective function of the company hand in hand with more satisfied employees.

The diploma thesis focuses on the formulation of the concept of leadership. I would like to analyze what is the essence of the leadership and what forms can be found according to sources available. The comparison with real subjects in the management field shall take place. The thesis outcomes will present recommendations based on survey carried out. These recommendations should contribute to a more effective function of the company hand in hand with more satisfied employees.

Diploma thesis "TV Lifestyle Magazines : Phenomenon of Masculinity, Makeover and Success" mostly deals with the concepts of life-style, taste, makeover a masculinity and their factual manifestation in particular television shows. In its theoretical part the thesis defines fundamental themes and concepts based on literature, especially according to Pierre Bourdieu, Dick Hebdige and Michel Foucault. The concept of life-style has gained much importance in contemporary society, because it's actually the style of life which has become the most important principle of social clustering. One of the first sociologists to reflect on the concept of life-style was Pierre Bourdieu. His conception of life-style is based on stratification and social inequalities. These inequalities are - according to Bourdieu - the product of deep structural inequalities underlying the society as a whole. The thesis also concerns with style as intentional communication, hegemony and resistence as perceived by Dick Hebdige. The body and the process of moulding it into the shape of disciplined bodies is the subject of another part of the thesis. Further on the thesis deals with the problem of body and masculinity, and above all with the process of building its image in the media. Two types of masculinity are defined; first hegemonic...

This diploma thesis "Changes in lifestyle in the countryside since the First Republic to the present" is a case study providing information on lifestyle changes in the last 90-years in the village Zavisice and causes of these changes. The substantial change affecting all others is moving away from agriculture as the main means of sustenance. The crucial processes causing the changes in the country life the lifestyle of the rural population in studied time period were collectivization in the 50th, socialization in the 60th, centralization in the 70th and 80th and transformation after the year 1989. This thesis looks at this topic from many angles, generalizes some conclusions thus creating a comprehensive insight into the lifestyle of the inhabitants of the Czech countryside in the last century. The contents of the largest in the text analyzes the transformation of customs, traditions, livelihood and leisure, children's games and duties, schooling, food, clothing, housing, change in approach to raising children, celebrating of the religious or secular holidays and family feasts, change of associations and interest groups. Information is gathered from the statements of witnesses, written historical materials (municipal, school and family chronicles, personal memoirs, newspapers) and the relevant...

This MA thesis explores the means of expressing interpersonal function in Czech and English academic texts. These expressions are found at various levels (e.g. lexical, grammatical and lexico-grammatical) and our classification takes into account both formal and functional point of view. From the various approaches to meadiscourse we have chosen the integrative approach subsuming both interpersonal and textual features of metadiscouse. However, this thesis focuses mainly on the interpersonal features. In the first part of the thesis, a detailed analysis of four academic texts was performed in order to get a range of expressions for the controlling search. The aim of the controlling search was to verify the findings from the detailed analysis and to find out to what extent the selected expressions were represented in a larger set of data. For this search we gathered twenty academic articles dealing with linguistics, ten per each language. Despite the different language types, Czech and English use similar means to express interpersonal features of metadiscourse. The greatest difference was found in the category of relational markers and self-mentions, other categories displayed relatively similar frequencies. Key words: metadiscourse, interpersonal function, Czech, English, academic register,...

The present thesis deals with two present-day English translations of the Bible - New American Standard Bible, which represents a conservative biblical translation, and Good News Bible, a more liberal translation, written in a way to be readable and accessible to the modern reader. The aim of the thesis is to analyze the two translations in terms of style, focusing on the syntactic and lexical levels. The research is based on a sample of 100 corresponding biblical verses drawn from each of the translations (altogether 200 verses), representing five different narrative parts of the Bible. The analysis of the lexical level is a qualitative one, comparing the nature of the vocabulary used in the two translations; the syntactic level is examined both qualitatively and quantitatively. The thesis attempts not only to describe the findings but also account for them, where possible, in terms of reader reception.

The main goal of this essay is to show that lifestyle has an influence on alcohol addiction and its process, but most importantly on maintaining abstinence after a treatment. From various research, which where made, is clear, that most of relapses are directly related to lifestyle of addicts (or at least to its parts such as health, social situation, economic status, hobbies etc.). That is why it is important to work on a lifestyle change during a treatment so that the addicts are in balance during the abstinence and are not exposed to risky situations which they do not know how to react to and deal with them. There is Relapse Prevention to learn these pocedures and it should be applied also during the treatment and after. Part of my essay is qualitative research, which should reflect previously mentioned phenomenons among ten respondents of detoxification centre, who experienced relapses before. I tried to prove that lifestyle and its disorders influence and increase the potential of relapse after completed treatment and it is necessary to change it during abstinence.

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Starting point. Voluntary simplicity is a form of lifestyle. Its typical feature is selection intensity in all areas of human life. Severity of voluntary simplicity lies in self-control of consumer behavior in the daily confrontation with the media pressure, which is oriented at a high rate of consumption. The task of this thesis was to find out if people raised in voluntarily simple families keep living this way, or if they turned away from this lifestyle and joined the high consumption society. Methods and results. Research included 40 respondents who met the requirement that voluntary simplicity was part of their upbringing. Addressed were people from alternatively living groups (preppers, ecovillages, macrobiotics, minimalists, forums dedicated to maternal education and child care, and other groups possessing forums on an alternative way of life of voluntary simplicity). The investigation was conducted by a questionnaire which was distributed electronically among respondents. We found that 13 out of 40 respondents (32,5 %) fully met our stated profile of voluntary simplicity. Relative frequency of responses from all respondents that meet the requirements of modest behavior amounted to 74,3 %. Hypothesis H1 predicted that the influence of upbringing in a voluntary simplicity will make respondents prefer...

The objective of the diploma theses "The Phenomenon of Healthy Lifestyle in the Online Setting: Public Research" is to introduce detailed characteristics of the audience consuming media subject matter focusing on healthy lifestyle. For this purpose the audience is defined as a group of readers of the thematic blog. At the same time the readers are linked up into the social network community and lead discussions of the given topic. The first part of the theses sets a theoretical framework of the healthy lifestyle phenomenon in the society and in the media. It is followed by the research of the audience using quantitative and qualitative indicator methods. Initially a "research preview" based on a questionnaire is completed, which provides general characteristics of the audience. The qualitative research realized by the method of the grounded theory using a form of half-structured dialogues with selected people from the audience describes in detail the role of healthy lifestyle in their lives and which values in this field these people follow. It also describes their habits connected with the consumption of the media subject matter focused on the topic, while the main emphasis is put on media channels in the online setting.