Presented diploma thesis deals with a problematics of shopping and nutritional habits in the Czech society. Its primary aims are to identify the shopping characteristics of Czech consumers, to find out whether the consumers are interested in a healthy lifestyle, if they pursue and consume organic (bio) food, and most importantly, what are the motivation factors of the consumers for shopping in general. The secondary aim is a comparison of the presented survey and the foreign FRL (Food Related Lifestyle) concept which served as an inspiration of the analytical part of this thesis. The research section of the thesis is characterized as a pilot survey for which the method of quantitative research by questionnaire survey was chosen. The previously determined hypotheses are verified by the crosstabs and by the cluster analysis method. The main parameter of the study is the healthy lifestyle which is confronted with particular aspects of the FRL concept and also compared to the identified consumer segments. On the general level, the main contribution of the presented diploma thesis is the introduction of the FRL concept, which allows to create a typology of consumers on which is possible to build some effective measures to streamline the eating habits of the general population. Keywords: food related...

The subject of this thesis is the study of issues of a corporate identity - an instrument which a company (subject) makes an attempt to create a positive image that would allow it to withstand present competetive evironment. The thesis confronts the theoretical basis of a corporate identity creation with the practical reception of this identity. The thesis is supplemented by the marketing research.

Práce je rozdělena na teoretickou a praktickou část. V teoretické části jsou vysvětleny pojmy jako komunikační mix a jeho složky, hlavně pak reklama a public relations. Dále pak pojem vizuální styl a jeho tvorba. V praktické části je podroben analýze komunikační mix Zoo Praha z let 2002 - 2007, s důrazem na jednotný vizuální styl, který se komunikačním mixem prolíná.

This work deals with the managerial style a leader applies by managing. The aim of this thesis is to determine the managerial style asserted by leading managers of an engineering oraganization, assessment of satisfaction of their subordinates with this style of management, compared with other managers surveyed and drafting of measures to increase employee satisfaction with the manager and the company itself. Theoretical section summarizes the basic knowledge of the issue, practical part analysis of the results of the qustionnaire survey and the plan to improve the current situation.

The aim of this Master's thesis is to create a business plan for rather a small restaurant that focuses on healthy, simple recipes using only fresh seasonal and local ingredients. Part of this business plan is also to evaluate the feasibility of the project through financial analysis. In theoretical part of this work I described steps which are taken and the rules that are generally kept through the process of making the business plan. The legislation and obligatory procedures the entrepreneur has to go through were also described in this part. The practical part obtains the actual business plan of the restaurant called "Eat Simple". In this part where different analysis of the market environment, marketing and financial plans could be found. At the end of the thesis you can also find the SWOT analysis of the restaurant which evaluate its strengths and weaknesses.

The subject of the dissertation is a concept for the solution of the graphic and model applications of the travel agency´s visual style. I have concentrated on the main products of the agency such as the travel diary, travel game and pocket lens. I heve elaborated on the model concept of them. In particular I have described the process of the diary ´s creation , from the graphic design to printing and binding. In the appendix I have put the design manual. You can find there all the parts of the corporate identity such as colour definition and measurement of logo, logotype and text. I have also defined the secret area, business card, letter paper, invoice and envelope.

Czech Singles Lifestyle with Focus on Eating Kateřina Vondrášová Abstract Thesis deals with the issue of singles lifestyle with particular regard to food and eating. The phenomenon of gender free attitude towards series of activities in the life of singles (in other words the standpoint on the social world and practices that occur in it independently on one's sex/gender) was identified through in-depth semi structural interviews with people, who rank themselves among singles. It appears mainly in the area of relationships with friends, in the sphere of intimate (sexual) relationships, in the area of household keeping and, last but not least, in the attitude towards the food preparation, cooking and eating generally. This phenomenon is tightly related to the phenomenon of self-opening, in other words crossing the border of the private sphere of household and the entrance into the public space not just in the spatial sense but also in the social sense. Singles contribute to the social life and solidarity of society thanks to their everyday strategies - it is an opposite trend than the one which is associated with singles stereotypically. The result of the grounded theory application, which also includes the determination of schema explaining singlehood phenomenon, was the discovery of a distinctive phenomena...

This diploma thesis deals with Karel Schulz's novel Kámen a Bolest. In particular, it analyses its language, stylistic devices and scene composition. It also focuses on portrayal of characters and their life in Schulz's textual world. The conclusion suggests an overall interpretation of the signification of this novel, thus offerings a deeper insight into the work. It elucidates its peculiar emotional appeal and narrative strategy with which the author has created his fictional world. The methodology of this thesis is based on Přemysl Blažíček's literary-scientific and interpretative approach.

Tittle: Physical Activity Level of Individuals Attending the University of Third Age at Charles University, Faculty of Physical Education and Sport Objectives: The aim of this diploma thesis was to describe physical activity level of the individuals attending the University of the Third Age at Charles University, Faculty of Physical Education and Sport. Methods: The theoretical part of the thesis has been achieved by using the method of search enquiry of both Czech and foreign literature. Its practical part has been created by using a survey at 226 respondents (of whom 83 % were women) who attended first year of the University of the Third Age at Charles Univeristy, Faculty of Physical Education and Sport. The average age of the respondents was 65 years, the average BMI was 25,1 kg/mš. A short version of the IPAQ questionnaire has been used, complemented with demographic questions. Results: The findings have shown that an average given volume of physical activity in one week at the tested group of seniors was 5 841,0 MET minutes. 76 % of the respondents can be thus placed into the HEPA High Active category. By the survey, hiking can be considered as the most frequent physical activity. Interestingly, older respondents have achieved a higher level of motoric activity. The results of the survey have...

This work gives an elementary insight into the issue of healthy lifestyles in terms of different perspectives, and so in this respect, we can follow up on Cockerham's study (2005), which offers a comprehensive paradigm of exploring a healthy lifestyle. The key issue lies in the debate on whether the choice of a healthy lifestyle is subject to structural influences or to individuals' choices (the classical problem of structure and behavior). The main aim of this work is to verify the determination of individual components of a healthy lifestyle. Due to the difficulty of finding one indicator, we examine separately the conditionality of healthy eating, smoking, drinking, sports. In the analysis of individual dimensions of a healthy lifestyle, we take into account not only the basic socio-demographic variables, but also the knowledge, attitude, well-being and compensation strategy as mediating factors of a healthy lifestyle. Enriching the analysis offers the inclusion of compensatory theory, because these strategies weaken the rationality of action. Compensation strategies play an important role in risky behavior. In this, our knowledge in the Czech environment is unique. The hypotheses are verified on a representative set of research "Aktér 2013" (N = 1088), carried out by STEM, which included...