The theoretical part of the thesis should bring us into the issue followed by subsequent analysis and comparison of body modifications such as piercings, microdermal implants, tattoos and corsets in the socio-cultural discourse. The following section should be focused on the differences between ethnic cultures with respect to the issue outlined. The output of the practical part is based on theoretical knowledge, basic manual should be the final product, which would introduce the issue of deliberate physical transformation of the main points to the general public.

Diploma thesis Rap Scene as a Public Sphere: How Political Criticism Appears in Czech Rap and How Its Consequences in Public Relations presents Czech rap subculture in the context of traditional and modern approaches to cultural studies. Work deals with Czech rap as a public sphere that has the opportunity to speak to broad fan bases through its content, to establish public discourse and to shape the way of listeners' thinking about public affairs. The diploma thesis focuses on the politicization of rap and politically motivated texts by the authors of the Czech rap scene. The diploma thesis includes content analyzes of selected songs of the Czech rap underground and mainstream scene, which are interpreted with context to approaches to the study of subcultures and pop culture. The research includes in-depth interviews with Czech musicians and analyzes of other media interviews of some authors. The primary goal of the research is to find out the motivation and demotivation of Czech rap artists to enter into a public debate on political issues by their songs. The thesis reveals how Czech rappers understand their own position within the system of the majority society and answers questions about the current form of Czech and global rap music production.

This thesis deals with the transmission of information about hard drugs which were concealed by social system in the 70th and 80th of 20th century from perspectives of drug users. We focus on the problematics of informational sources and channels by means of the social system and the systems theory of Niklas Luhmann. We analyse, by using grounded theory, information environment which influenced the drug subculture. The data sources consist of 35 interviews with addicts who were actively taking hard drugs before 1989. The aim of this thesis is a comprehensive look at the functioning of the drug subculture, transmission of taboo information in society 70th and 80th of 20th century by the theory of social capital and social systems.

This thesis handles with the lifestyle of Straight Edge youth subculture. This subculture is identified by refusing alcohol, drugs, tobacco, sexual promiscuity and emphasizing moral compassion. First the thesis describes the lifestyle in general, including the typical attitudes, values and freetime activities. Further it reflects subcultures, their place within society, their specifics, and maps the academic studies of (post)subcultural theories. Following part describes the Straight Edge subculture in detail and is asking the question whether this subculture can fulfill the function of the substition of religion. The qualitative analysis then focuses on the lifestyle of the individual followers, their perception of the community, the relationship with society and selfpresentation. Additionaly the thesis presents the ethical and moral dimension of Straight Edge and delas with the problem of commercialism of subcultures.

Master´s thesis „Suggestion for the Improvemnetof the Company´s Culture“ is engaged in analysis of corporate culture in the company called Diplomat.cz which belongs to the significant seller of services on the Czech market. The main target of Master´s thesis was to engage the power and level of corporate culture, satisfaction of employee, to identify the components of corporate culture due to the Schein ´s model and suggest on the basis of questionnaire´s results steps, which could improve corporate atmosphere and contribute to increase the productivity of labour.

The thesis “A Suggestion for the Improvement of the Company Culture in the Centre of Insurance” deals with the analysis of the corporate culture in the Centre of Insurance, a company that provides financial services. The main target of the thesis is to ascertain the power and standard of the corporate culture, as well as employees’ satisfaction. It aims to identify the elements of the corporate culture according to Schein’s model, and based on a questionnaire enquiry suggest such measures that would improve the corporate atmosphere and thereby contribute to the increase in the productivity of labour.

The aim of this diploma thesis is to familiarize with offer of welfare services for homeless people in Benešov City on the basis of theoretical knowledge and information about phenomenon of homelessness. Also to show the influence of social services offer on the life of homeless person, to call attention to other connections and importance of a form of social service help in a role of low-cost daily centre, doss-houses and field services for people without shelter. For research part of the thesis was chosen a qualitative research for its possibilities to examine some specific broadly defined phenomenon and to bring sufficient amount of information about it. Case study method was used. Results of the research part are summarized in the end. The effect of use of social services offer for homeless people in Benešov city on the quality of their lives is exposed. Discovered conclusions point out to importance of help and support which is offered through social services.