Problem: Recently, the demand for more sustainable farming and production has increased due to climate changes and the decreasing biodiversity. Furthermore, in Sweden, more and more milk producers are facing bankruptcy because of the present situation in the dairy industry which also demands social responsibility towards them. Therefore, dairy companies need to embed sustainability into their business model. Previous literatures indicate that sustainable business models which integrate sustainability into organization could maintain and increase profitability and at the same time ensure social and environmental capital in the future. However, there is still a lack of information and empirical data on the scope of how sustainability is embedded into a business. Purpose: to increase understanding of sustainability in dairy company and what sustainability aspect might be important to embed into their business model. Theoretical Framework: The theoretical framework is developed for the purpose of this research. It discusses the definition of Business model and Sustainable business model. Also, two sustainable business model canvases that could be used as analyzing tools to investigate an organization and its operational activities which are presented and compared. This part focuses on presenting framework and explanation of Flourishing business canvas which will be implemented in the analysis. Methodology: The study approaches on a qualitative study of an extreme case where parts of empirical data has been collected from interviews with the case company, the rest of empirical data has been gathered from the case company’s CSR reports and their annual reports. The case company is working with sustainability in their business. Conclusion: As findings of purpose and research question, Arla have embedded sustainability into their business model, however they still need to develop further in their work with sustainability to benefit more from their business model. The case company has embedded all three main contexts of sustainability: economic, social and environmental contexts. However, the focus is more on the financial context. Limitation: The findings need more investigation of other dairy companies to be generalized. Furthermore, this thesis only investigated the current business model.

Background: As Earth’s resources are continuously being used at an overcapacity, circular economy (CE) has received a growing interest from scholars, practitioners and legislators. The phenomenon has been described as a solution to the linear take-make-dispose strategy integrated into society and used by organisations. However, despite the possibilities within the CE, organisations require more knowledge as to how the transition towards CE occurs, on account of the changes that also need to transpire in the organisational business model (BM). Hence, this study focuses on how practices facilitate innovation and thus, the implementation of CE within organisations. Purpose: The purpose of this study is to explore the transition that an organisation endures when innovating the BM in line with CE. Accordingly, the study takes the perspective of managers as change agents as they represent the organisation when strategizing and implementing practices. By investigating the link between managers and business model innovation (BMI) to achieve CE adoption, this study aims to provide a deeper insight into CE and the transition organisations go through. Method: Our method has been founded on a qualitative study with an explorative nature. Additionally, we have used a multiple case-study approach of two companies where the primary data was collected through 13 semi-structured interviews. Moreover, the data has been analysed by using comparative analysis to identify patterns between the two companies. Conclusion: The results of the study show how internal and external factors influence the transition journey of companies when innovating the BM, and implementing circular practices in line with a circular business model (CBM). Moreover, the findings exhibit how managers interact with these factors to select and alter processes to establish suitable practices from the vision and the level of flexibility achieved in the organisation

Our world is rapidly being redefined by digitalization and disruptive innovations such as changing customer preferences, demographical shifts, and by putting tremendous environmental pressure including scarce resources and a contribution to climate change. Change under these circumstances often brings traditional business models to lose their competitive edge and in the end fail. Previous research of the specific term successful models is vague with ambiguous definitions of the conceptualization of a sustainable business model. More alarming is the limited research addressing the sustainable innovation process thus explaining the existing organizational management problems, where today, firms are operating blindfolded without any academic- or empirical guidance. Fashion as a part of the world’s economy is undoubtedly considered as one of the areas that urgently requires the adoption of more sustainable business models, bringing all actors within the fashion retail industry into a challenging position. The thesis aims to contribute with theoretical knowledge and empirical evidence to bridge this gap by addressing following purpose: explore and improve the understanding of how traditional clothing retailers within the fashion retail industry innovate their current sustainable business models. The thesis is anchored in an exploratory case study at a traditional fashion retail company focusing on children apparel, namely Polarn O. Pyret. Finding shows that the case company simultaneously performs sustainability practices within their existing model, suggesting that a comparative approach can be appropriate when innovating already commercialized sustainable business models. Furthermore, empirical findings explicitly show five factors that differentiate the conventional concept with the sustainability concept of a business model. Thenceforth, the innovation process is explored from this context involving both advantages and challenges. Hence, the process occurs simultaneously, it is recommended to perform a variety of sustainability practices, to spread out the level of complexity and thereby optimize the utilization of resources. The thesis highlights an existing Pilot Prototype when implementing sustainability practices into the current model. Thereby, risks and uncertainty factors can be mitigated to ensure the implementation of sustainable competitive advantage. The thesis makes up for three contributions. First, a contribution with practical knowledge on how traditional clothing retailers is innovating their sustainable business model. Second, the study contributes with an increased understanding of the innovation process of launching successfully developed- or refined models. Third, the thesis makes an analytical contribution by the conceptual framework of references, forming a consolidation of the ambiguous conceptualization settled in a specific context. / Vår värld omdefinieras drastiskt av digitalisering och innovationer som skapar nya kundpreferenser, demografiska förändringar samt att genom en enorm miljöpress inklusive knappa resurser, bidra till klimatförändringarna. Förändringar under dessa omständigheter får ofta traditionella affärsmodeller att tappa sin konkurrenskraft och i slutändan misslyckas. Tidigare forskning av den specifika termen framgångsrika modeller är vag med tvetydiga definitioner av konceptualiseringen av en hållbar affärsmodell. Mer alarmerande är den begränsade forskningen som studerar den hållbara innovationsprocessen och därmed förklarar de befintliga problem för organisationsledningar, där företag idag arbetar utan någon akademisk- eller empirisk vägledning. Mode som en del av världens ekonomi betraktas utan tvekan som ett av de områden som brådskande kräver mer hållbara affärsmodeller, vilket sätter alla aktörer inom modebranschen i en utmanande position. Examensarbetet syftar till att bidra med teoretisk kunskap och empiriskt bevis för att överbrygga detta gap, genom att ta itu med följande syfte: utforska och förbättra förståelsen för hur traditionella klädförsäljare inom modebranschen utvecklar sina nuvarande hållbara affärsmodeller. Examensarbetet är förankrad i en undersökande fallstudie hos ett traditionellt klädesbolag, nämligen Polarn O. Pyret. Resultat visar att fallföretaget samtidigt utför hållbarhetspraxis inom sin befintliga modell, vilket indikerar att en jämförande strategi kan vara lämplig när man utvecklar redan kommersialiserade hållbara affärsmodeller. Vidare visar empiriska fynd fem faktorer som skiljer det konventionella konceptet med det hållbara för en affärsmodell. Från den här kontexten utforskas innovationsprocessen som involverar både fördelar och utmaningar. Då utvecklingen sker simultant rekommenderas det att utföra olika typer av hållbarhetspraxis för att sprida ut komplexitetsnivån och därmed få jämnfördelade resurser och samtidigt få konkurrenskraft. Examensarbetet belyser en befintlig akademisk pilotprototyp vid implementering av hållbarhetspraxis i den nuvarande modellen, därmed kan risker och osäkerhetsfaktorer mildras/överkommas för att säkerställa hållbara konkurrensfördelar. Examensarbetet bidrar till forskningen på tre sätt. Först och främst bidrar resultatet med kunskap om hur traditionella klädesbolag utvecklar sina befintliga hållbara affärsmodeller. För det andra bidrar studien till en ökad förståelse av innovationsprocessen för att lansera framgångsrika nya- eller förfinade modeller. Slutligen ger examensarbetet ett analytiskt bidrag genom den konceptuella referensramen för att skapa en konsolidering av den tvetydiga konceptualiseringen satt i ett specifikt sammanhang.

Abstract     BACKGROUND:  As being acknowledged relatively recently there is a scarcity of empirical studies regarding the phenomenon of high-growth companies. What effect high-growth has on sustainable business model innovation and the firm’s sustainable value network has not been researched widely yet if at all, and this study aims to provide an insight to these matter with reviewed literature and the case study.   RESEARCH QUESTION: How is high-growth related to sustainable business model innovation?   PURPOSE: The purpose of this study is to describe, if high-growth affects the need for sustainable business model innovation and in addition how sustainable business model innovation affects to value network in Product-service systems. By bringing these aspects closer together in this dispersed research field of studies related to sustainable business model innovation and broaden the academic field and develop understanding among these concepts and their interrelations, and to provide some theoretical framework for the future research, and to provide some insights on the matters and maybe offer some general guidelines for managers who are working with these matters as part of their job.

In the upcoming years, our society and economy will face enormous challenges due to global warming, which is caused by the emissions of carbon dioxide and other global-warming gases. Due to its high share of CO2emission, the detrimental role of the automotive industry has recently been put into the spotlight of the public discussion. Thanks to a growing public awareness of climate change and the pollution caused by vehicles, there is now a call for action towards a more sustainable business approach by car manufacturers. The objective of this research is to investigate the actions taken by car manufacturers to meet these demands and to reveal the driving forces of this transformation. This will be done by an empirical analysis of qualitative data from two of the main companies in this sector, namely the BMW Group and the Volvo Car Group. The data comprises interviews with representatives of the two car manufacturers together which is combined with their non- financial reporting. Furthermore, this study presents the relevant scientific literature on business models. This combination of theoretical and empirical evidence will allow us to shed light on whether sustainability is a chance or a burden for car manufacturers. The results of our empirical analysis show that a sustainable business model is a chance for car manufacturers to gain a competitive edge against their competitors and thereby ensure their long-term survival. More specifically, a higher sustainability can lead to cost savings in production, new value propositions in marketing, and new revenue models overall. However, the transformation to sustainable business models also poses several challenges for the companies. Nonetheless, in summary, sustainability in the context of business models is more of a chance than a burden.

This research has explored the business model and business model innovation in the context of the healthy food venture (HFV). The HFV is defined as an organised initiative that aims to improve people's health by encouraging healthy food consumption. This research has grown out of the need to find new ways of tackling the public health issues that stem from the way food is currently produced and consumed. Scholars increasingly suggest that business model innovation helps business practitioners to achieve specific value outcomes. Thought leaders increasingly call for new business models to solve the health problems stemming from the food system. However, the literature fails to offer theory and practical guidance about how to design and manage the business models of HFVs. The research seeks to answer two research questions: 1) what are the challenges faced by HFVs? and 2) how do HFVs innovate their business models? The purpose of this research is to help HFVs create multiple (both social and economic) value outcomes. One objective of the research is to contribute to the knowledge about healthy food intervention and more specifically, healthy food intervention through business models. Another objective of the research is to contribute to practice and offer practitioners tools that help them to operate successful HFVs. The research questions and objectives aligned with a qualitative approach. The researcher answered the research questions by studying a sample of HFVs using action research, autoethnography and traditional case study methodologies. The research has produced specific insights and tools that can help HFV practitioners and scholars. The insights highlight the multiplicity of value that is embedded within food. Its value richness creates both opportunities and challenges for HFVs. The research has developed a context-specific business model framework-the Business Model Blossom (BMB), and has also led to the development of a business model innovation language that complements the Business Model Blossom-the Negative Value Diagnostics (NVDs). Besides these specific insights and tools, the research has challenged the current business model literature as to the precision of the business model and business model innovation concepts. It has created future research opportunities for implementing and refining the Business Model Blossom and Negative Value Diagnostics with HFV practitioners, as well as practitioners from other industries.

Stakeholder interaction has been recognised as one of the main principles to advance organisational sustainability. However, there is only limited knowledge on how organisations interact with their stakeholders to develop sustainability practices from an overarching perspective. There is also only fragmented research on the role of stakeholders when developing a sustainable business model (SBM). The purpose of this thesis is therefore to explore the role of stakeholder interaction for developing organisational sustainability practices and SBMs. Three research questions drive this thesis which compiles three papers based on three individual studies. The first study concentrates on stakeholder interaction as an organisational sustainability practice applying quantitative methods. The second study is a systematic literature review analysing the role of stakeholder interaction to develop SBMs. The third study explores how organisations implemented stakeholder interaction efforts, using qualitative methods. The results reveal that stakeholder interaction implemented as organisational sustainability practices and part of the SBM includes multiple stakeholders and different interaction degrees, potentially leading to new value opportunities and virtuous cycles of sustainable value creation. However, while organisations recognise the importance of stakeholder interaction, most organisations focus on low-to medium interaction degrees related to specific sustainability activities. This may limits the potential of stakeholder interaction for developing organisational sustainability practices and SBMs. This thesis contributes to sustainability, stakeholder and SBM literature by systematically exploring the role of stakeholder interaction, highlighting different degrees and extents practices are implemented in organisations. For practitioners, insights are offered how to foster stakeholder interaction practices and with that move towards organisational sustainability.

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Background: As the business world faces significant changes to adapt to the rapidly increasing sustainability demand, they also face significant changes to their business core. The European Commission established a circular action plan in 2015, pressuring businesses operating in the EU area to work to implement sustainability in their operations proactively.    Purpose: The aim is to understand how companies select, develop and incorporate sustainable factors in their business model. The gap in the existing literature was identified to be within the field of illustrating the process of sustainable business model innovation. The authors aim to discuss the existing literature and provide new insights on the chosen subject.   Method: A multiple case study was designed with a qualitative research approach to align the study with the purpose. The case study built on data collection through semi-structured interviews, letting the interviewees carry the most significant part of the conversation. This was beneficial since the authors adopted an interpretive research paradigm, highlighting the importance of individuals' perceptions of the process.    Conclusion: The results show that the decisions that drive the implementation of sustainable business model innovation are often profit-driven but can also be driven by morale and ethics, governmental regulations, and stakeholder pressure. Both internal and external resistance can be expected when transforming a company towards sustainability. Therefore, broad acceptance amongst shareholders and stakeholders will enable a transformation, which can partly be achieved through a robust organizational identity that ties sustainability to it.

Purpose – The purpose of this study is to propose a conceptual framework and research agenda for the development of sustainable business models for companies in the software industry. Methodology – The study was implemented by using primary and secondary data in the methodology. The primary data entailed a qualitative approach where in-depth interviews with five software companies was conducted. The secondary data included a literature review of relevant topics and grey literature from the interviewed companies. Findings – This study proposes a modified set of sustainable business model archetypes for the software industry. The software-specific archetypes are Maximize energy efficiency with renewables and natural processes, Create value from waste, Deliver software as a service, Adopt a stewardship role, Encourage sustainability, Repurpose for the society/environment and Develop scale up solutions. Implications – The revised set of archetypes have been developed in order to set a theoretical framework that can be practiced by software companies to develop their sustainability work. Therefore, this study provides practitioners with a streamlined framework to develop clear sustainable guidelines, activities, principles and goals towards a sustainable business model. Originality / value – This study proposes a conceptual framework on how software companies can develop a sustainable business model with a practical and theoretical foundation. The study proposes a research approach that has not been conducted in the software industry before, using the eight archetypes as an analysis tool. The suggested framework of this study therefore presents unique industry-specific archetypes for the software industry, created by the authors of this study.