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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
111

Percepção dos gestores sobre as concepções de tecnologia presentes nas indústrias brasileiras de baixa, media-baixa e media-alta tecnologia / Perception of managers on the technology concepts present in brazilian industries of the low, medi-low and medium-high technology

Moraes, Jessyca 24 February 2017 (has links)
Capes / O objetivo desse trabalho é identificar a percepção dos gestores sobre as concepções de tecnologia presentes nas indústrias de baixa, média-baixa e média-alta tecnologia. Este é um estudo de campo sobre uma análise sociotécnica que se realizou em ambientes produtivos. A coleta de dados foi realizada para determinar as concepções de tecnologia encontradas na indústria brasileira, por meio de um questionário. Para a aplicação final utilizou-se dos segmentos de baixa, média-baixa e média-alta tecnologia. Na aplicação do instrumento, foram recolhidos 84 questionários, dos quais 80 validados. Com relação ao nível de tecnologia da indústria, 67,50% estão inseridos nas indústrias de média-baixa tecnologia, 12,50% dos respondentes estão nas indústrias de baixa tecnologia, e, 20% dos respondentes estão em indústrias de média-alta tecnologia. O α de Cronbach total do instrumento nessa amostra é satisfatório, tendo em vista que resultado foi de 0,780. Executou-se a Análise discriminante e o teste Anova, considerando-se ρ-valor<0,05 para que tenha diferença significativa entre, no mínimo, um dos grupos. Para a análise realizada entre os construtos do teste encontrou-se ρ-valor≤0,001, ou seja, existe diferença entre as médias de pelo menos um dos construtos. Portanto, o questionário é válido por não avaliar os mesmos pontos em diferentes construtos. Tornou-se possível em uma avaliação mais aprofundada identificar a percepção dos gestores sobre de inovação tecnológica industrial. Para tal, foi levado em consideração os testes obtidos das respostas que apontam que para sua maioria a percepção é que a tecnologia auxilia no desenvolvimento do seu trabalho. As concepções mais importantes foram apropriação tecnológica e a concepção utilitarista de tecnologia. / The objective of this work is to identify the managers' perception about the technology conceptions present in the low, medium-low and medium-high technology industries. This study is about sociotechnical analysis that was carried out in productive environments. The data collection was carried out to determine the profile of the workers regarding the conceptions of technology found in the industry. For the final application that aimed to identify the managers' perception about the technology conceptions present in the industries, the low, medium-low and medium-high technology segments were used. In the application of the instrument, 84 questionnaires were collected, of which 80 were validated. Regarding the technology level 67.50% are inserted in the medium-low-tech industries 12.50% of respondents from low-tech industries and from medium-high technology industries 20% of respondents were registered. The total Cronbach's α of the instrument in this sample is satisfactory, considering that result was 0.780. Discriminant analysis and the Anova test were performed, considering ρ-value <0.05 to have a significant difference between at least one of the groups. For the analysis performed between the constructs of the test was found ρ-value≤0.001, that is, there is a difference between the means of at least one of the constructs. Therefore, the questionnaire is valid because it does not evaluate the same points in different constructs. It became possible in a more in-depth assessment to identify the managers' perception of industrial technological innovation. To do so, we took into account the tests obtained from the answers that point out that for the most part the perception is that the technology assists in the development of their work. It was obtained that the most important conceptions were technological appropriation and the utilitarian conception of technology.
112

The relationship between recreational technology use and attachment style

Schentke, Martin Moritz 31 December 2007 (has links)
The study investigated whether a relationship existed between using technology for recreation, and attachment style with important individuals in the lives of respondents. The main results showed that (4) a decrease in friend anxiety contributes towards an increase in the positive attitude towards using the HES for explicit content; (5) An increase in romantic partner anxiety contributed towards an increase in the positive attitude towards using the HES for social replacement. (6) Decreased father avoidance and increased father anxiety lead to an increasingly positive attitude towards using the PC for social, romantic and sexual improvement; (7) an increase in mother avoidance and anxiety, partner anxiety and friend anxiety contributed towards an increase in the positive attitude towards using the cell phone for explicit content and relationship related activities. / Psychology / (M.A. (Psychology))
113

A model for representing the motivational and cultural factors that influence mobile phone usage variety

Van Biljon, Judith Arnoldine 30 November 2006 (has links)
Mobile phone usage involves the mobile phone, the telecommunications system, mobile phone users, and the adoption and use of the system. Mobile communications is a complex and rapidly changing industry consisting of the hardware, software, network and business aspects. Mobile phone users are influenced by demographic, social, cultural and contextual factors that complicate the understanding of mobile phone usage. Advances in technology and market competition drive the addition of new services and features. In contrast, human cognition and attention are more constrained and many users find it difficult to cope with the cognitive demands of mobile phone technology. The aim of this study is to develop a model for representing the influence of motivational needs and cultural factors on mobile phone usage variety. The link between motivational needs and mobile phone usage variety, the cultural factors that influence mobile phone usage variety, as well as usage spaces as an approach to representing usage variety, are researched. The research encompasses a literature study, structured interviews, a pilot study and a survey. The pilot study and survey yielded data about mobile phone usage of university students under the age of 30 in South Africa. The results from the statistical analysis were triangulated with the findings of the literature study and the observations made about mobile phone usage during this two-year period. A final survey was conducted to verify the model. The contribution of this study is a mobile phone technology usage model (MOPTUM) for representing the motivational and cultural factors that influence mobile phone usage variety in such a way that users can use the model to express their mobile phone usage needs in non-technical terms while marketers and designers can use the model to convert the expressed user needs into the features required. MOPTUM draws on concepts and models from sociology, computer-supported cooperative work, human-computer interaction and technology adoption models from the field of marketing. MOPTUM verifies some existing findings on mobile phone usage and then integrates and extends these existing models to provide a new model for understanding the motivational and cultural factors that influence mobile phone usage variety. / Computing / Ph. D. (Computer Science)
114

Keeping up with technologies : revisiting the meaning and role of Internet access in digital inclusion

Grošelj, Darja January 2015 (has links)
The ways people go online have been transformed by the emergence of new mobile Internet technologies. As modes of Internet access are becoming increasingly diverse, this thesis sets out to examine how various forms of access shape engagement with online resources. Inequalities in Internet access have been neglected in the "second-level digital divide" research, which has focused on differences in skills and usage. Thus, I argue that inequalities of access have to be revisited and their role in digital inclusion reassessed. To study individuals' arrangements of Internet-enabled devices and locations holistically and as a dynamic entity, access is conceptualised as infrastructure. Theoretically, I distinguish between material dimensions of access and social practices shaping access, and draw on existing models of digital inclusion to examine the role of these dimensions and practices in online engagement. Empirically, a mixed methods research design is employed, complementing longitudinal analyses of survey data representative of the British population with 29 qualitative interviews with British Internet users. This study contributes to our understanding of material and social dimensions of access and their impact on Internet use patterns. First, the conceptualisation of Internet access as infrastructure is empirically validated. Second, quality, locality and ubiquity are established as material dimensions of access, where offline social and economic resources most strongly affect inclusion in high-quality, multi-local and ubiquitous Internet access. Third, three specific practices encompassing how users develop and maintain their access infrastructures are identified: spotlighting, distributing and being stranded. They reflect differences in roles Internet technologies play in individuals' daily lives as well as differences in availability of offline resources. Fourth, the results show that, controlling for a range of digital inclusion factors, the access inequalities have significant effects on a range of online engagement types, but are most strongly related to commercial and communication uses of the Internet. In sum, this study provides a nuanced understanding of how different mechanisms underlie the development, maintenance and engagement with Internet access, depending on whether access arrangements are shaped by digital exclusion or choice. Specifically, by outlining critical differences among all-round, mobile-mostly, mobile-only and home-only Internet users, broader policy and research implications are also discussed.
115

Aplicação da metodologia de Análise de Tecnologia Social- TS do SATECS UNI em sete projetos de extensão da UFC: experiência-piloto exploratória / Application of methodology of Analysis of Social Technology – SATECS UNI, in seven extension projects of the UFC (Federal University of Ceará), a pilot exploratory

MENDES JUNIOR, Ascelino Teixeira January 2011 (has links)
MENDES JUNIOR, Ascelino Teixeira. Aplicação da metodologia de Análise de Tecnologia Social- TS do SATECS UNI em sete projetos de extensão da UFC: experiência-piloto exploratória. 2011. 146 f. Dissertação (Mestrado em Políticas Públicas e Gestão da Educação Superior) – Universidade Federal do Ceará, Programa de Pós-Graduação em Políticas Públicas e Gestão da Educação Superior, Fortaleza-CE, 2011. / Submitted by moises gomes (celtinha_malvado@hotmail.com) on 2012-06-19T14:05:21Z No. of bitstreams: 1 2011_dis_ATMJunior.pdf: 9628168 bytes, checksum: 234498534281e94a9221c01779a36583 (MD5) / Approved for entry into archive by Maria Josineide Góis(josineide@ufc.br) on 2012-06-21T13:41:41Z (GMT) No. of bitstreams: 1 2011_dis_ATMJunior.pdf: 9628168 bytes, checksum: 234498534281e94a9221c01779a36583 (MD5) / Made available in DSpace on 2012-06-21T13:41:41Z (GMT). No. of bitstreams: 1 2011_dis_ATMJunior.pdf: 9628168 bytes, checksum: 234498534281e94a9221c01779a36583 (MD5) Previous issue date: 2011 / The aim of this work is to demonstrate the results of the methodology of analysis of Social Technology (ST) on the Tracking System of the University Social Technology- SATECS UNI-developed by the Institute of Social Technology-ITS, applied to seven extension projects of the UFC selected with minimal ST characteristics for the transfer of technology and participation. The methodology was developed by diagnosis and the data collection was made via questionnaires administered by the project in the dimensions: Knowledge, Citizenship, Education and Social Relevance. It systematically presents results expressed through radar graphics, which project readings with scores for each diagnosed dimension, revealing the characteristics of each project in its studied dimensions and demonstrating their level of ST. The present work, with a pilot experience character, led to proof the evidence of the viability of applying the methodology under study to other projects of extension of the UFC with features of ST. Such analysis may contribute to the implementation of programs for evaluation of institutional public policies. / Este trabalho tem como objetivo demonstrar os resultados da metodologia de análise de Tecnologia Social-TS do Sistema de Acompanhamento de Tecnologia Social Universitária-SATECS UNI, desenvolvido pelo Instituto de Tecnologia Social-ITS, aplicada em sete projetos de extensão da UFC selecionados com características mínimas de TS de repasse de tecnologia e participação. A metodologia desenvolvida por diagnosticados levantados por meio de questionários aplicados por projeto nas dimensões: Conhecimento, Cidadania, Educação e Relevância Social, apresenta, de forma sistematizada, resultados expressos por meio de gráficos-radar que projetam leituras com pontuações para cada dimensão diagnosticada revelando as características de cada projeto em suas dimensões estudadas e demonstrando o seu nível de TS. Tal trabalho, com caráter de experiência piloto exploratória, levou à comprovação da viabilidade de aplicação da metodologia em estudo aos demais projetos de extensão da UFC com características de TS, podendo, tal análise, contribuir na implantação de programas de avaliação de políticas públicas institucional.
116

Os desafios da formalização para os microempreendedores individuais: uma ferramenta para a gestão da inadimplência

Rebouças, Osório Sampaio Rocha 16 December 2014 (has links)
Submitted by Tatiana Lima (tatianasl@ufba.br) on 2016-04-26T18:26:29Z No. of bitstreams: 1 Rebouças, Osório Sampaio Rocha.pdf: 6286886 bytes, checksum: 73a1601447c7470e1b8e40d63718d8d6 (MD5) / Approved for entry into archive by Tatiana Lima (tatianasl@ufba.br) on 2016-04-26T18:30:07Z (GMT) No. of bitstreams: 1 Rebouças, Osório Sampaio Rocha.pdf: 6286886 bytes, checksum: 73a1601447c7470e1b8e40d63718d8d6 (MD5) / Made available in DSpace on 2016-04-26T18:30:07Z (GMT). No. of bitstreams: 1 Rebouças, Osório Sampaio Rocha.pdf: 6286886 bytes, checksum: 73a1601447c7470e1b8e40d63718d8d6 (MD5) / A categoria empresarial conhecida como Microemprendedor iniciou com a sanção da Lei Geral da Micro e Pequena Empresa. Esta lei oportuniza ao pequeno empreendedor a obtenção de tratamento diferenciado no que diz respeito a tributos, benefícios e direitos até então nunca disponibilizados aos micro e pequenos negócios. Nesta categoria empresarial, o empreendedor tem direito aos benefícios do INSS, emissão de nota fiscal, acesso a crédito, vantagens na participação de licitações e contratos públicos, dentre outras possibilidades. Nesse sentido, para que ele desfrute e usufrua desses benefícios é necessário estar em dias com suas obrigações. Para que o Microempreendedor Individual obtenha esses benefícios é preciso ter foco na criação de uma gestão eficiente e eficaz para que os resultados sejam satisfatórios. Com o objetivo de analisar os desafios da formalização enfrentados pelos Microempreendedores, foi realizada uma pesquisa de campo com um grupo de empresárias do setor de serviços (Cabeleireiras) enquadradas como Microempreendedoras. O intuito principal da pesquisa é compreender o cenário mundial, nacional e local onde estão inseridos estes empreendimentos, suas práticas diárias, suas táticas operacionais e as estratégias de gestão utilizadas em seus negócios para posteriormente sugerir uma Tecnologia de Gestão Social (TGS) capaz de contribuir com a redução da inadimplência e consequentemente proporcionar uma gestão “madura” condizente com as necessidades do negócio e do mercado. A avaliação desses fatores foi realizadas através dos resultados das entrevistas com essas empresárias e também por meio de visitas a órgãos como INSS, Receita Federal, Secretaria da Micro e Pequena Empresa e SEBRAE/NA realizadas no DF durante a Residência Social. Com os resultados dessa pesquisa foi possível entender, compreender e sugerir mudanças que contribuam para obtenção de resultados econômicos e sociais benéficos não só ao empresário, mas também a sociedade como um todo. The business category known as Microemprendedor was initiated with the sanction of the General Law of Micro and Small Enterprise. This law gives opportunity to small entrepreneurs to obtain differential treatment with regard to taxes, benefits and rights hitherto available to micro and small businesses. In this business category, the entrepreneur is entitled to benefits from social security, issue invoices, access to credit, benefits of participation in tenders and procurement, among other possibilities. However, to enjoy it and enjoy these benefits you must be on days with their obligations. For the Individual Microentrepreneur get these benefits you need to be focused on creating an efficient and effective management so that the results are satisfactory. In order to analyze the challenges faced by the formalization Micro-entrepreneurs was conducted field research with a group of entrepreneurs in the service sector (Hairdressers) classified in this business category. The main research goal is to understand the world stage, national and local where they live these developments, their daily practices, its operating tactics and management strategies used in their business to later suggest a TGS able to contribute to the reduction of default and consequently for a management "mature" consistent with business and market needs. The evaluation of these factors were performed using the results of interviews with these entrepreneurs and also through visits to organizations such as Social Security, IRS, Department of Micro and Small Enterprise and SEBRAE / NA held in Mexico City during the Social Housing. With the results of this research it was possible to understand, comprehend and suggest changes that contribute to achieving economic and social outcomes beneficial not only to the entrepreneur, but also for society as a whole.
117

Tecnologias virtuais e análise videográfica: o YouTube® como recurso de pesquisa para compreensão sobre a imagem do idoso brasileiro = Virtual technologies and videographic analysis : YouTube® as research resource for understanding about brazilian elderly imagem

Rodrigues, Nara Heloisa [UNESP] January 2014 (has links) (PDF)
Made available in DSpace on 2015-08-20T17:09:24Z (GMT). No. of bitstreams: 0 Previous issue date: 2014. Added 1 bitstream(s) on 2015-08-20T17:27:13Z : No. of bitstreams: 1 000841569.pdf: 1117995 bytes, checksum: 954226319e685464d460d6a71bbfb78e (MD5) / Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP) / Este estudo, de natureza qualitativa, teve por objetivo analisar os diferentes tipos de vídeos postados no site do YouTube®, referentes ao indivíduo idoso. O estudo foi desenvolvido utilizando-se pesquisa exploratória, realizada por meio de análise documental videográfica. Para a seleção dos vídeos, foram utilizados os termos idoso e mídia no site YouTube®. Como critérios de inclusão na pesquisa, foram levados em consideração apenas os vídeos brasileiros, entre os que continham apenas imagens e os que continham linguagem oral expressa em português, postados no período entre 2011 e 2012. Os 60 vídeos amostrais foram selecionados em 5 diferentes categorias: 1) Reportagens (30 vídeos), 2) Vídeos de Imagens e Filmes (13 vídeos), 3) Propagandas (12 vídeos), 4) Entrevistas (3 vídeos) e 5) Outros (2 vídeos). Posteriormente, foram analisados os conteúdos neles apresentados, por meio de 3 eixos temáticos, assim como propõe a Técnica de Análise de Conteúdo e incluíram: Eixo 1 - Falas, Eixo 2 - Expressão Corporal, Eixo 3 - Participação nos vídeos e contextos periféricos. Os resultados encontrados no Eixo 1 demonstram que a maior parte dos assuntos abordados envolvidos nos vídeos incluiu as temáticas violência e a prática de atividades diversas. Foram observadas tonalidades de voz forte e animadas, mas também, fracas e trêmulas e os significados das falas dos participantes dos vídeos evidenciaram, tanto tendências negativas, como positivas. Porém evidencia-se que as tendências negativas tiveram maior incidência quando provinham de pessoas periféricas do que dos idosos. Para o Eixo 2, foram encontrados predominância de movimentos reduzidos dos idosos, que, na maior parte das situações, estavam sentados dando uma entrevista. Tinham expressão facial marcada por sorrisos, risadas e gargalhadas predominantemente e postura ereta na maior parte das situações. Também foram observadas... / This qualitative study aims to analyze the different types of Brazilian videos posted on the Youtubesite, referring to the elderly. The study was developed by exploratory research through documentary videographic analysis. The videos were selected by the terms idoso and mídia at the Youtubesite). As research inclusion criteria, only Brazilian videos were considered which contained images and speeches that were expressed in Portuguese language and posted during the period of 2011 to 2012. The 60 videos were selected according to five different categories: 1) Reports (30 videos), 2) Videos with images and movies (13 videos), 3) Advertisements (12 videos), 4) Interviews (3 videos) and 5) Others (2 videos). Subsequently, their contents were analyzed by three thematic axes as proposed by the Content Analysis Technique : Theme 1 - Speech, Theme 2 - Body language, Theme 3 - Videos participation and peripheral contexts. The Theme 1 results show that most of the issues involved in the videos included the thematic aggression and the practice of various activities. Strong and lively voice tones were observed, but also weak and trembling voices were noted and the meanings of participants' speech in the videos showed, both negative and positive trends. However, it is evident that the negative trends had a higher incidence when came from peripheral people than the elderly. To the Theme 2, it was found the prevalence of the reduced movements by the elderly, which in the most of the situations, were seated during interview. They had their facial expression marked by smiles and laughter predominantly and, they got an upright posture in the most of the situations. Also, it was observed physical characteristics that demonstrated the elderly predominantly with white or brown skin, white, gray or dyed hair and older people wearing simple clothes, with light or dark colors and smooth. There was a predominance of the use of decorative objects...
118

Novas mídias sociais, atletas e o coping : relações impertinentes /

Verzani, Renato Henrique. January 2017 (has links)
Orientador: Adriane Beatriz de Souza Serapião / Banca: Afonso Antonio Machado / Banca: Flávio Rebustini / Resumo: As mudanças na sociedade que nos direcionaram para esta imersão na cibercultura, na qual estamos cada vez mais ligados as novas tecnologias e as redes sociais, também aumentaram a necessidade de conhecermos os impactos sobre a vida dos envolvidos. Os atletas de alto rendimento, como os jogadores de futebol, estão constantemente expostos nas redes sociais e isto pode se tornar uma armadilha, que possivelmente conduz a efeitos negativos no rendimento. Devido a este fator, é fundamental que as discussões sobre as novas mídias sociais online e suas influências nas emoções, estresse e enfrentamento de problemas sejam devidamente direcionadas, para que assim possamos compreender o fenômeno e auxiliar os atletas no manejo adequado das situações, favorecendo não só um bom rendimento, como uma melhor qualidade de vida e uma exposição menos nociva em um ambiente que possibilita a propagação descontrolada de qualquer postagem, mesmo que indesejada. Desta maneira, o objetivo foi analisar se as novas mídias sociais podem estar se tornando fatores causadores de estresse para os atletas profissionais de futebol que atuam na região de Rio Claro e as estratégias que utilizam frente a isto, procurando saber se estes consideram que são eficientes no enfrentamento. Para isso foram utilizados três questionários que atendiam ao objetivo, dentro de um método quantitativo, tendo como participantes 35 atletas profissionais de futebol, divididos nas categorias elite competitiva e elite de sucesso. Com... (Resumo completo, clicar acesso eletrônico abaixo) / Abstract: The changes in society that directed us to this immersion in the cyberculture, in which we are increasingly linked to new technologies and social networks also increases the need to know the impact on the lives of those involved. The highperformance athletes, such as soccer players, are constantly exposed on social networks and this can become a trap, which could lead to negative effects on performance. Because of this factor, it is important that discussions about the new social media and their influence on emotions, stress and coping are properly addressed, and then we can understand the phenomenon and assist athletes in the proper management of situations, leading not only a good performance as a better quality of life and less harmful exposure in an environment that allows the uncontrolled spread of any post, even if unintended. Thus, the objective is to analyze if the new social media may become stressing factors for professional soccer players who act in Rio Claro and strategies using front of it, looking for whether they consider that are efficient in coping. For this, we used three questionnaires that met the objective of the study with a quantitative method, having as participants 35 professional soccer players, divided in competitive elite category and succesful elite. As a result, the total sample showed high involvement with social networks, and half of whom had problems with this. Among the groups, the competitive elite presented higher values in stress, in addition to being more important and challenging than the elite of success, which had higher numeric values of confrontation potential. In the emotions, the competitive elite obtained higher means in intensity and the elite of success in the direction, which shows that the competitive elite, besides having higher values of the emotions (especially anxiety), also ... (Complete abstract click electronic access below) / Mestre
119

Tecnologia social para autogest?o : um estudo em empreendedorismo econ?mico solid?rio da cadeia produtiva da cajucultura no Rio Grande do Norte

Albuquerque, Francivaldo dos Santos 05 November 2013 (has links)
Made available in DSpace on 2014-12-17T13:53:38Z (GMT). No. of bitstreams: 1 FrancivaldoSA_DISSERT.pdf: 1297901 bytes, checksum: edfe3cb82d55bdf4f50f96868b680d57 (MD5) Previous issue date: 2013-11-05 / The theme of this dissertation is social technology for self-management: a study in economic enterprise supportive of Rio Grande do Norte. The research aimed to obtain evidence that the reapplication of technology management, basic economic-financial and pricing, as production costs, has the potential to contribute to the self-management of APABV. The social technology and self-management are theoretical frameworks used and where workers are central figures in both the generation and replication of technologies that are compatible with their realities, as in the conduct and management approach adopted by them in their venture, they are makers decisions. To achieve the proposed objective was accomplished participatory research, which was used in addition to document analysis, participatory methodologies such as the construction of the DRP, group interview, experience in the production environment and family of entrepreneurs APABV. This research allowed the management technologies such as spreadsheets controls basic economic and financial costs, when socialized and understood by workers has the potential informational and become part of their daily decision-making process of the project, making up social technology / O tema desta disserta??o ? tecnologia social para autogest?o: um estudo em empreendimento econ?mico solid?rio do Rio Grande do Norte. A pesquisa teve como objetivo obter evid?ncias de que a reaplica??o de tecnologias de gest?o, de base econ?mico-financeira e da forma??o de pre?o, a partir dos custos de produ??o, tem o potencial de contribuir para a autogest?o da Associa??o dos Produtores Agr?colas de Bebida Velha (APABV). A tecnologia social e a autogest?o s?o referenciais te?ricos utilizados e nos quais os trabalhadores s?o figuras centrais, tanto na gera??o ou reaplica??o de tecnologias que sejam compat?veis com suas realidades, como na conduta e forma de gest?o adotada por eles em seu empreendimento, pois s?o os tomadores de decis?es. Para o alcance do objetivo proposto foi realizada pesquisa participante, na qual se utilizou al?m da an?lise documental, metodologias participativas como a constru??o do DRP, entrevista grupal, viv?ncia no ambiente produtivo e familiar dos empreendedores da APABV. A pesquisa possibilitou concluir que as tecnologias de gest?o, como as planilhas de controles de base econ?mico-financeiros e de custos de produ??o, quando socializadas e compreendidas pelos trabalhadores tem potencial informacional e passam a fazer parte de seu cotidiano no processo decis?rio do empreendimento, tornando-se tecnologia social
120

ICTS for empowering women in SMEs in the Cape Metropolitan area, Western Cape

Ruhode, Estery January 2011 (has links)
Thesis (MTech( Business Information))-- Cape Peninsula University of Technology, 2011 / Women, being important stakeholders of the community, are lagging behind in terms of economic empowerment. Their opportunity to participate actively in business in the past was hindered by various discriminatory policies that were in place. ICTs have the forte to empower and increase the knowledge base of the women in SMEs through information dissemination. The argument is that women in South Africa and indeed in many other developing countries have not embraced technology in their everyday businesses as much as their male counterparts. This study therefore explores how women in SMEs in the Cape Metropolitan, Western Cape are utilising ICTs to empower themselves to overcome the economic discrimination they have suffered in the past.In order to collect relevant data and obtain deep insights about the utilisation of ICTs by women in SMEs, a qualitative research method was applied enabling respondents to articulate their experiences concerning the use of ICTs in their businesses. Women of all races were selected using the snowball sampling method and were interviewed. The population involved women in SMEs from the five suburbs of Claremont, Rondebosch, Gardens, Pinelands and Mowbray.The findings of the study are that women in SMEs in the Cape Metropole are utilising various ICTs to empower themselves in their businesses. They are exchanging business documentation with other business resulting in marketing of their entities. Women in SMEs are taking advantage of the fast growing social and business networking technologies such Facebook, LinkedIn, Flickr, Twitter, Skype and blogs to promote marketing of their various products and services, gaining mileage in publicity and also managing their expenditures.ICTs enable women to work anytime, anywhere affording them the opportunity to take care of their families which they could not do while they were employed in the corporate world. Some of the women in SMEs reported that they can now independently negotiate business deals due to increase in their self-esteem and also have access to available information in their areas of expertise.

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