his study focuses on Google’s user agreements and how students within the field of library and information science at the University of Borås are perceiving and relating to these agreements. User agreements are designed as contracts which makes the user data available for Google, but also for the user to protect his or her personal integrity. A problem recent studies show is that few internet users read these agreements and don’t know enough about what Google collect and do with their user data. In this study the concept of surveillance capitalism is used to describe how Google has become a dominant actor on a new form of market. This market is partly formed by Google’s business model which turns user data into financial gain for the company. It is discussed in recent studies that this form of exploitation of user data is problematic and is intruding on people’s personal integrity. The theoretical framework was constructed from theories that social norms influence human behaviour which makes people sign the agreements without reading them. Technological determinism and affordance are also used to discuss how technology contributes to influence people. Surveys where distributed to examine how the students perceived Google’s user agreements. The results of the study show that the students seems to know a lot about what Google collects and how the user data is used, although they rarely read them since they perceive the agreements as complicated and too long.

Syftet med denna studie är att undersöka hur AI gestaltas i tidningarna Resumé och Dagens Media som är inriktade på media- och kommunikation. Detta uppnås genom att studera tidningarnas artiklar om AI. Studien undersöker vilka gestaltningar som förekommer i artiklarna och om tidningarna uppfyller UNESCO:s riktlinjer om hur journalister bör rapportera om AI. De gestaltningar som undersöks är sociala framsteg, Pandora´s box, ekonomisk utveckling/konkurrenskraft, utfallsframe och tidsperspektiv. Det undersöks även hur ofta AI ersätter syssla förekommer. De riktlinjer från UNESCO som undersöktes var AI:s begränsningar, det mänskliga arbetet, land, andra röster, suggestiva bilder och miljöaspekter. Det teoretiska ramverk som studien bygger på är gestaltningsteorin och teknologisk determinism. Studiens resultat visar att Resumé och Dagens Media Resumé tenderar att skildra AI som eftersträvansvärt genom att beskriva konsekvenserna av att använda AI som något läsaren vinner på. AI gestaltas även som en teknik som, helt eller delvis, kommer ersätta sysslor och arbetsuppgifter i mediabranschen. De variabler som kommer från UNESCO:s riktlinjer förekommer generellt sätt mindre. Resultatet visar att tidningarna skildrar AI som en teknik som utvecklas av sig själv, inte går att kontrollera, har få begränsningar, inte får mycket kritik, inte påverkar miljön och kan likställas med en människa. Således anammar de teorin teknologisk determinism, och i synnerhet de typer som kallas justificatory och normative. / The purpose of this study is to examine how AI is framed in Swedish news media oriented toward media and communication. This is achieved by studying the magazines Resumé and Dagens Media´s articles about AI. This study examines which frames can be found in the articles and if the magazines manage to fulfill recommended guidelines created by UNESCO on how journalists should report on AI. The frames that are examined are social progress, Pandora´s box, economic development/competitiveness, outcome frame and temporal frame. It is also examined how often AI replaces a task.  The UNESCO guidelines that are examined are the limitations of AI, the human labor behind AI, country, other voices, suggestive images and environmental aspects. The theoretical frameworks the study is built upon are framing theory and technological determinism. The study´s results show that Resumé and Dagens Media tend to portray AI as something desirable by describing the consequences of using AI as something the reader will benefit from. AI is also portrayed as a technology that will, completely or partially, replace tasks within the media industry. The variables that derive from the UNESCO guidelines generally occur less. The result shows that the magazines portray AI as a technology that can evolve by itself, cannot be controlled, have few limitations, does not get much critique, does not affect the environment, and can be equated with a human being. Therefore, the theory technological determinism is applied by the magazines, especially the types that are called justificatory and normative.