The story of Saudi television began in 1962 when King Faisal, who was then the crown prince, pointed out that the government intended to utilize the medium of television as a tool for information, guidance, culture, and recreation (Saudi Arabia, Ministry of Information, 1985). From July 17, 1965, when the first transmission signal went out simultaneously from stations in Riyadh and Jeddah until the transfer to the new Riyadh Television Complex in 1982. Saudi television has gone through many phases of development. The most recent development was the introduction of commercial advertising in 1986. Saudi television commercials have taken the form of 10 to 20 minute blocks which are taped and then aired many times during the broadcasting hours. Because Saudi television is a governmental operation, all of the funds required to maintain its expenditures are provided by the Saudi government, and commercial advertising is a new development. Thus, there was a need for a study which told the story of commercial advertising's development in Saudi television.

The controversy over the effects of television viewing on human behavior has drawn a great deal of attention over the last decade. This study sought to investigate this area by looking at cortical response to television viewing. The subjects in the study consisted of 24 men and 24 women (m=l9 .6 years) who were monitored for bilateral EEG alpha (8-13 Hz) brain wave production while viewing a television commercial (verbal and nonverbal/ spatial) and were then tested for recall at the end of the session. The analysis of variance for a split-plot factorial design (S.P.F. 222.43; Kirk, 1968) revealed that while there were no differences between cerebral hemispheres, there were significant increases in the amount of alpha brain .wave production (p <. 01) during the trials. The results of this study support the first hypothesis that "EEG alpha levels will increase with repeated exposure to televised commercials." The significance of this finding is that it contrasts sharply with earlier research and indicates that repeated viewing of the same commercial results in an erosion of the viewer's interest.

No description available.

Thesis called Impact of the Economic Crisis on the Television Market in the Czech Republic combines two main topics: current economic crisis and TV market in the Czech Republic. TV market is closely connected with the television advertising market. This thesis try to answer the question whether and how the economic crisis affected the amount of funds invested in television advertising and how changes in the television advertising market were reflected in the financial results of TV stations. To evaluate the financial situation of television companies was used the financial analysis. Development of the volume of investment in television advertising and television advertising prices were examined through data and information from the research agencies. The thesis also examines the consequences for the viewer, ie whether the economic crisis reflected in changing broadcasting schedule and whether these changes subsequently affect viewership of TV. To determine this information is used quantitative analysis of the television program within defined period. Viewership of television companies surveyed is evaluated on the basis of data research agencies (especially Association of TV Organisations). For the comprehensive assessment of the problem this thesis is supplemented by the treatise on the current...

This dissertation explores how representations of women in the media function as heterodesignations in response to the current socio-economic cultural complex of globalization. In its merger with reality, the media has become the dominant discourse and the means through which prevailing modes of self-understanding are made available in postmodern society, of which the simulacrum is a key feature. Representations of women in the media in general, and in television advertisements in particular, are not, in any way, subversive of hegemonic discourse and, despite the prevalent ambiguity of these images, construct women in conformity with traditional gender stereotypes. Through practices of deconstruction, such as feminist counter-cinema, of which the film Female Perversions is an example, feminism has an important role to play in liberating women from the oppressive effects of these representations, even if these efforts are not, in themselves, free from ambiguity. / English Studies / M.A. (English)

published_or_final_version / Business Administration / Master / Master of Business Administration

The study is concerned with how television advertising content in South Africa promotes diversity and nation building. It looks at whether advertising representations reflect the idea of a new South Africa. The basis of the study involves a thorough analysis of the International Marketing Council’s (IMC) ‘alive with possibility’ television campaign through content analysis as well as Focus Group discussions. These advertisements are then comparatively examined with corporate advertisements on South African television. Post 1994 advertising was facing a new era with new challenges, especially due to the emerging black middle class as an important target market. Advertising in South Africa went through an enormous transformation, especially with regard to race and cultural representations and symbols of nationalism and patriotism. Some adverts, like those of the IMC, took on a specific didactic role to try and shift the perceptions of people. These ideals were also noticeable in corporate advertising in the country. Although television advertising itself went under transformation, people were unable to progress as quickly as broadcasting did. The dissertation looks at the variety of opinions regarding this type of advertising in South Africa. / Thesis (M.A.)-University of KwaZulu-Natal, Durban, 2010.

稿本 / 論文(碩士)--香港中文大學硏究院傳播學部,1992. / 參考文獻: leaves 212-221 / 陳立思. / Chapter 第一章 --- 緒論 --- p.[1] / Chapter 一、 --- 研究焦點 --- p.[1] / Chapter 二、 --- 理論參考 --- p.[3] / Chapter 三、 --- 硏究方法 --- p.[4] / Chapter 四、 --- 研究意義 --- p.[5] / Chapter 五、 --- 論文結構 --- p.[6] / Chapter 第二章 --- 外來文化和國家發展 --現代化、依賴和依賴發展理論綜述 --- p.[7] / Chapter 一、 --- 西方化為基礎的現代化理論 --- p.[8] / Chapter 二、 --- 馬克思主義觀點的依賴理論 --- p.[10] / Chapter 三、 --- 強調内在動力的依賴發展理論 --- p.[17] / Chapter 四、 --- 三大理論對本研究的啓發 --- p.[20] / Chapter 第三章 --- 在管制下求發展的跨國公司 --跨國公司和東道國的互動關係探索 --- p.[23] / Chapter 一、 --- 跨國公司兼具正負面影響 --- p.[24] / Chapter 二、 --- 跨國公司和東道國及有關部門的互動關係 --- p.[26] / Chapter 三、 --- 聯繫内外的銜接群體 --- p.[32] / Chapter 四、 --- 互動硏究和理論的啓發 --- p.[35] / Chapter 第四章 --- 分析架構和硏究方法 --- p.[36] / Chapter 一、 --- 跨國廣告公司和大眾傳媒互動關係模式 --- p.[36] / Chapter 二、 --- 研究範疇和資料搜集 --- p.[38] / Chapter 第五章 --- 有中國特色的社會主義商品廣告 --- p.[42] / Chapter 一、 --- 過渡期政治經濟矛盾交融 --- p.[42] / Chapter 二、 --- 社會主義的商品廣告的管理體制 --- p.[48] / Chapter 三、 --- 中國廣告業的經營結構 --- p.[52] / Chapter 四、 --- 跨國廣告公司在中國 --- p.[56] / Chapter 五、 --- 小結 --- p.[59] / Chapter 第六章 --- 跨國廣告公司和廣東電視台的互動 --- p.[61] / Chapter 一、 --- 跨國廣告在廣東電視台的發展情況 --- p.[63] / Chapter 二、 --- 充滿矛盾的互動結構 --- p.[69] / Chapter 三、 --- 互動中跨國廣告公司的談判力量逐漸減弱 --- p.[80] / Chapter 四、 --- 銜接群體為互動的關鍵 --- p.[85] / Chapter 五、 --- 互動結構中的香港電視因素 --- p.[113] / Chapter 六、 --- 互動型態對跨國廣告公司的影響 --- p.[115] / Chapter 七、 --- 小結 --- p.[121] / Chapter 第七章 --- 跨國廣告公司對廣東電視台的影響 --- p.[124] / Chapter 一、 --- 跨國廣告加劇了外來文化的滲透 --- p.[124] / Chapter 二、 --- 跨國廣告間接推動了商業化趨勢 --- p.[135] / Chapter 三、 --- "跨國廣告是廣東電視台發展的“高質能源""" --- p.[141] / Chapter 四、 --- 小結 --- p.[145] / Chapter 第八章 --- 結論和討論 --- p.[147] / Chapter 一、 --- 互動研究的理論啓示 --- p.[147] / Chapter 二、 --- 跨國廣告公司對中國廣播體系的影響 --- p.[153] / 註 釋 --- p.[155] / 第一章 --- p.[156] / 第二章 --- p.[157] / 第三章 --- p.[161] / 第五章 --- p.[163] / 第六章 --- p.[164] / 第七章 --- p.[166] / 附 件 --- p.[168] / Chapter 附件一 --- 《廣告管理條例》 --- p.[169] / Chapter 附件二 --- 附表一至二十四 --- p.[172] / Chapter 附件三 --- 1988年世界廣告費统計 --- p.[196] / Chapter 附件四 --- 1990年全國人均廣告費统計 --- p.[198] / Chapter 附件五 --- 跨國廣告公司在中國的發展情況 --- p.[199] / Chapter 附件六 --- 廣東台跨國廣告公司營業額和主要客戶名單 --- p.[202] / Chapter 附件七 --- 廣東珠江台節目安排表 --- p.[204] / Chapter 附件八 --- 《廣東電視週報》内容分析方法 --- p.[205] / Chapter 附件九 --- 廣東電視台各類贊助一覽表 --- p.[206] / 參考書目 --- p.[212] / 中文參考書目 --- p.[213] / 英文參考書目 --- p.[217]

by Matthew Hung Kee Chan. / Title also in Chinese characters. / Includes questionnaire in Chinese. / Thesis (M.A.Ed.)--Chinese University of Hong Kong, 1993. / Includes bibliographical references (leaves 54-70). / ABSTRACT --- p.i / ACKNOWLEDGEMENTS --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF TABLES --- p.vi / LIST OF APPENDICES --- p.vii / Chapter CHAPTER I： --- Introduction --- p.1 / Socialization Agents --- p.2 / TV Advertising as Socialization Agent --- p.7 / Peer as Socialization Agent --- p.11 / TV Advertising Viewing and Peer Interaction --- p.12 / Chapter CHAPTER II: --- Consumer Learning --- p.14 / TV Advertising and Consumer Learning --- p.17 / Peer Interaction and Consumer Learning --- p.20 / "TV Advertising, Peer Interaction and Consumer Learning" --- p.22 / Chapter CHAPTER III: --- Method --- p.27 / Subjects and Procedure --- p.27 / Variables Assessed in the Study --- p.29 / Chapter CHAPTER IV: --- Results --- p.31 / Description of Sample Characteristics / Sex --- p.34 / TV Viewing Time --- p.37 / Exposure to TV Advertising --- p.38 / Peer Interaction about TV Advertising --- p.40 / Consumer Learning Score --- p.42 / Analysis of Variance on Consumer Learning --- p.43 / "by Age, Sex, TV AdvertsingViewing Time, and Peer Interaction about TV Advertising" / Chapter CHAPTER V: --- Discussion --- p.48 / Summary --- p.52 / REFERENCES --- p.54 / APPENDICES --- p.71

Thesis (M.B.A.)--University of Hong Kong, 1981.