The thesis deals with logistic ensuring of Skoda Auto supplies to the Chinese market. Its part is the theory of international transportation, information about the company, specifics of Chinese market and Skoda Auto's presence in China. It analyses possible alternatives of cars transportation to China, advantages and disadvantages of each types of transport and introduces supply realization of assembly parts for comparison.

Aim: This study aims to explore the Chinese consumer's perception and preference for the use of traditional Chinese cultural elements (TCCEs) in marketing from two aspects: nostalgia formation and nostalgia preference. Methods: This study adopted the method of qualitative research. The data was collected by the students from the Zhejiang University of Technology through video semi-structured interviews. The four cases of TCCEs products are bottled water, lipstick, pajama, and stationery. They were used in the semi-structured interview. Result & Conclusions: This study concluded that age, gender, and personal experience could influence the formation of nostalgia. Besides, nostalgia advertisements and products can stimulate consumers’ positive emotions, thus generating nostalgia preference. Contribution & implication: From the perspective of companies, nostalgia marketing needs to be customized according to the characteristics of target consumers, i.e., their gender, age, and personal experience. Additionally, the connection between the product and TCCEs should be considered carefully in order to improve the understanding and acceptance of TCCEs products from consumers.

Employer branding has come a long way from its early stages as a marketing branch. The concept of employer branding was established and developed among western companies in the last few decades, while it has become more and more popular in China in recent years. For Swedish companies who plan to step into the Chinese market, one of the most important thing is to use elaborate methods to ensure that they can compete in the tightened labour market for skilled talent. In order to do so, it is necessary and important to find solutions and strategies for Swedish companies to build employer branding on WeChat, as WeChat is the most popular and widely-used social media platform. Therefore, this paper mainly aims to find solutions and strategies for Swedish companies to build employer branding on WeChat, by conducting 4 case studies of 4 Swedish companies who have successfully built their own employer branding on WeChat. Based on the reference framework, this study came up with the final emerged employer branding model, which includes the employer knowledge framework, the instrumental-symbolic framework, and a scheme of five measurements. In the end, conclusions, limitations and future development suggestions are provided so that the stakeholders could have some references for further development of building employer branding on WeChat.

This thesis begins by investigating the evolution of traditional Chinese markets to Chinese supermarkets in North America. By charting the trends of these structures in shop floor layouts and site approaches, a hybridized architecture is uncovered. Then, through the design of a contemporary Chinese supermarket in Philadelphia, PA, the thesis demonstrates how values of identity and cultural awareness can be brought into dialogue with architectural trends.

Many Chinese students seek an international education and they are often a target for international universities. These universities utilize online platforms for advertising to reach students. Various domestic and international intermediaries join to facilitate this online informing as well. On the market combined of the universities and the intermediaries, the online education search service is one of the most popular witnesses. The purpose of this thesis is to investigate the gap between Chinese students and the existing market, and to express how international online education search services should best approach the market. Key value propositions will also be formulated to detail these international services. The research method in this thesis is qualitative, and based on a case study of an international company in Sweden. This company is active in the online education search service and interested in the Chinese market. The case study comprises a pilot launch in China, as well as qualitative semi-structured interviews with employees within the company and with sample students in China. Two additional expert interviews have been conducted external to the case company, in order to increase the reliability of the study. The analysis of this empirical material in conjunction with the literature leads to my conclusion that Chinese students favor complete resources and integrated information, as well as a combination of online and offline practices. Furthermore, the Business Model Canvas is utilized as a theoretical foundation for investigating relevant elements of the value propositions. Finally, I propose a model of approach in both theoretical and practical formats to guide how international online education search services should approach the Chinese market.

This thesis deals with issues concerning entry of a Czech company to the Chinese market. The first chapter is devoted to the development of the Chinese economy from the establishment of the People's Republic of China to the present. The second chapter describes China's trade with the European Union, the United States and the Czech Republic. China's membership in the WTO is mentioned here as well. The third chapter analyses characteristics of the Chinese market in more detail: safeguard measures, perspective industries, forms of entry, advertising and business customs. It is completed with a subchapter about the company Chemoprojekt, a.s. which is already present in the Chinese market for a longer time.

In recent years, with the rapid development of Internet technology, live streaming e-commerce has gradually become the focus of public attention and has occupied an increasingly important position in consumers' daily lives. The significant difference between online retail and offline retail is whether consumers can directly touch the products, and the perception of the products plays a key role in consumers' purchasing decisions. Therefore, how to display products effectively is crucial for online retailers. This study aims to explore how the product display method of live streaming e-commerce affects consumers' impulsive buying behaviour, and collect consumers' views on live streaming e-commerce through questionnaires. The results show that improving the vividness and interactivity of product displays significantly enhances virtual touch, which in turn promotes impulsive buying behaviour. However, there is a positive correlation between virtual touch and perceived risk, and perceived risk fails to significantly inhibit impulsive buying behaviour, but instead shows a positive correlation, that is, high perceived risk increases impulsive buying behaviour. The conclusions of this study provide new insights into the future interaction model between online retailers and consumers, promote two-way communication, and improve communication efficiency. Through this study, online retailers can provide consumers with an experience closer to offline shopping when using live streaming e-commerce, thereby more effectively prompting consumers to make purchasing decisions.

The purpose of the research is to assess if the franchising conceptual model is an applicable model for the HWP international market expansion in China.  The assessment will be carried out through the extensive investigations into SSAB/HWP internal and external forces including transfer of knowledge in the MNC, position building in business networks, products positioning and sales situation on the Chinese market to define the risk and opportunity.  As well as the theories of the internationalization, marketing strategy and models will be referred to evaluate the franchising model, which can be adopted in China. The research questions are how can the franchising concept be adopted as an applicable model for the Hardox Wearparts international market expansion in China?  What are the appropriate suggestions for the improvements to the further implementation of the model? By adopting four research methods of qualitative research strategy, a multidimensional purpose of the research has been conducted in order to gather first-hand data, study a specific case and investigate the multidimensional environments for the implementation of the HWP international market expansion model.  The main research methods include 1) questionnaire & survey, 2) qualitative interviewing, 3) observation, and 4) collection and qualitative analysis of texts, document, e- research materials and data. The conclusion of the research is that there are several internal- and external factors, which have affected the HWP´s market expansion in China negatively during the year.  It is a sensible decision to emphasize China as a single largest market for the HWP business development. The market seeking strategy by the infusion of the franchising concept is an appropriate decision for the HWP market expansion in China.  The conceptual franchising model by SSAB is appropriate to both the theoretical model and Chinese regulation on the franchises.  However, to implement this franchising model in China, it requires several significant improvements on those four key components/success factors which are 1) internationalization entry model, 2) transfer of knowledge within the MNC, 3) learning in the foreign market network, and 4) position-building in the business networks.   Together with the improvements on four key components/success factors, the franchising concept will be an applicable model for the HWP international market expansion in China.

The aim of the thesis is to provide a deeper understanding regarding how the phenomenon Corporate Social Responsibility (CSR) affects Swedish multinational corporations (MNCs), in relation to competitive advantage in the Chinese market. The research demonstrates the relevance of investigating the topic, as the aspects of CSR are interchanging. The reviewed literature highlights aspects incorporated in the phenomenon, as well as internationalization, strategy and competitive advantage. In addition, the three dimensions of CSR: economic, environmental and social, are considered fundamental pillars in the analysis of sustainable business behavior. The research is conducted through an explanatory nature, in order to comprehensively describe the included variables and their correlation, the connection is further shown in the conceptual framework, established with the literature review as a basis. The implementation of a qualitative research method ensures an in-depth perspective of the participants’ perceptions and experiences. For the empirical findings, four Swedish MNCs active in the Chinese market are interviewed regarding their CSR initiatives, in order to provide a meaningful insight for the analysis. The analysis of the thesis involves a discussion of the similarities, and also the differences, between the literature review and empirical findings, in accordance to the conceptual framework. Following, the conclusion will answer the research question and provide implications, as well as suggestions for further research. The purpose of study is to further close the research gap regarding the relation between Swedish CSR initiatives and competitive advantage in the Chinese market.

This final thesis is dedicated to the analysis of special economic zones. The main goals of this paper are: theoretical study of SEZ, its main characteristics and outlook of specifics of Chinese SEZs, their historical and modern development trends. The first chapter is dedicated to the theoretical analysis of SEZs from various angles; it outlines main features and definitions; gives analysis of the effects of SEZ on the domestic economy and analyses factors for successful zone launch. It contains analysis of the main goals and roles of SEZs in the economy; describes SEZs in BRIC countries. The second chapter is dedicated to the specifics of Chinese SEZs and description of the Chinese liberalization reforms with the emphasis put on SEZs. It provides description of the main reasons for zones launching in China, their roles and features, investor's motivation for entry onto the Chinese market, the role of ethnic Chinese, effect of SEZs. The third chapter introduces modern development trends of SEZs in China. It describes new types of zones, analyses new growth tendencies, evaluates the effects of the current five-year plan on goals and development priorities of SEZs, and examines impacts of SEZs on the realization of state development programme. The last chapter is focused on the selected SEZs with emphasis on current development trends and SWOT analysis of Chinese SEZs. This chapter applies theoretical knowledge gained in previous chapters on the analysis of the selected zones. This paper, as a result, provides the complex overview of Chinese SEZs, current development trends and their impacts on the Chinese economy.