This study investigates how the layout and structure of battle arenas in a melee-driven multiplayer split-screen game influence player engagement. By iterating on two arenas, making informed design decisions based on data from weekly playtests. Data collection involved observations, interviews, and an automated C# data-collecting tool. Metrics focused on social interaction, success, participation, and area interaction, linked to enjoyment, immersion, and level of interaction. We conducted six playtests with eleven arena iterations. Key findings include a player preference for arenas where they experienced higher success rates, either through hit accuracy or wins; excessive spatial restrictions leading to player frustration and decreased enjoyment due to mobility difficulties; and a general preference for asymmetrical arenas, which were favored for their varied gameplay and strategic opportunities, despite slightly lower active combat participation. The final arena design was asymmetrical, featuring four distinct zones, each providing unique gameplay experiences and strategic opportunities. This study highlights how arena design can enhance player engagement by balancing spatial dynamics and strategic elements.

This dissertation aims to contribute to a better theoretical understanding of common good orientation in an organizational context, its measurability, and effects on an individual, organizational and social level. Specifically, this dissertation theoretically discusses and empirically tests what common good orientation encompasses in an organizational context, why it is valuable for individuals, organizations and societies alike, as well how it could be implemented in organizational leadership practices. While building on the findings of Meynhardt's (2009, 2015) Public Value research, this dissertation mainly seeks to lay the empirical and theoretical foundations surrounding the hitherto poorly researched concept of Organizational Purpose. Despite the popularity of organizational purpose, no agreement has yet been reached on the definition of the construct, which has hampered further theoretical development and empirical testing. This cumulative dissertation consists of three empirical papers and an introductory conceptual paper.