Thesis (MBA (Business Management))--Stellenbosch University, 2008. / ENGLISH ABSTRACT: The aim of this study was to determine approaches to CRM within the luxury hotel sector in Cape Town in order to add value not only to guests, but to all stakeholders of the hotel. This was done by conducting a literature review, supported by a sound base of primary research. The findings proved that CRM theory holds true for most luxury hotels and the notion that luxury hotels in modern times cannot afford to be without a CRM initiative, was underpinned. Furthermore, the concept of an aligned strategy and vision in terms of a hotel's CRM approach was found to be integral. Staff buy-in and co-operation are of utmost importance for any hotel property implementing a CRM initiative. Additionally, training and education on the importance of CRM was highlighted as an important factor to get all staff on board. Management needs to become customer relationship management experts themselves in order to inspire and motivate staff to excel at building relationships with guests. Moreover, the common mistake of hotels to place greater impetus on CRM technology than training and lack of leveraging CRM investments was examined as some of the main reasons for the failure of CRM initiatives. Although CRM technologies are extremely powerful tools and may facilitate a hotel's CRM strategy, they cannot be viewed in isolation and made responsible for the success of such a programme. Training is vital to enable staff to use these systems optimally and to turn guest data into gold. The importance of people was also emphasised in the light of personalisation of service; having the correct staff with an aptitude for guest service and hospitality is imperative. Lastly, the concept of customer-centric processes and systems was stressed. Everything a hotel does in terms of CRM efforts should be derived from the notion of guest satisfaction. Guest satisfaction is the one essential element that will enable a hotel to flourish and enjoy a firm base of repeat business. Repeat business is the most rewarding type of business for a hotel as it means that guests are satisfied with their service and will promote the hotel to others at no additional cost to the hotel. / AFRIKAANSE OPSOMMING: Die doel van hierdie navorsingstuk was om die houding van luukse hotelle in Kaapstad teenoor kliënte verhoudingsbestuur (KVB) te bepaal en vas te stel hoe alle aandeelhouers van die hotel voordeel kan trek uit KVB. Die doelwit was bereik met behulp van primêre en sekondêre navorsing. Die bevindinge het bewys dat KVB teoreties waarde toevoeg tot meeste luukse hotelle. Die feit is geboekstaaf dat luukse hotelle nie sonder KVB kan oorleef nie. Dit was ook gevind dat 'n geintegreerde strategie en visie van uiterste belang is in KVB in hotelle. Personeel samewerking en entoesiasme is ook uitgelig as belangrike elemente wat die sukses van KVB bepaal. In hierdie opsig, was opleiding 'n integrale faktor tot die bevordering van personeel deelname. Die bestuur van hotelle moet self kundiges raak op die gebied van KVB om sodoende personeel te inspireer en motiveer om ook waardevolle kliënteverhoudinge te bou. Algemene foute wat hotelle begaan in terme van KVB is die feit dat meer klem gelê word op KVB tegnologie as op opleiding en dat die opbrengs op die inisiële belegging in KVB nie in ag geneem word nie. Alhoewel KVB tegnologie van onskatbare waarde is om 'n hotel se KVB strategie suksesvol te maak, kan die sukses van so 'n strategie nie alleenlik daaraan toegeskryf word nie. Ten einde die personeel te bemagtig om hierdie sisteme optimaal te benut, moet opleiding weereens as 'n area van belang beklemtoon word. Nog 'n prioriteit is die kwaliteit van personeel wat aangestel word; personeel moet 'n natuurlike aanvoeling hê vir kliënte diens en persoonlike interaksie.

Thesis (MBA) -- Stellenbosch University, 2011. / The use of the web-based technology to conduct business has been growing in many industries globally, this has been the case in the tourism industry. The growing popularity of the web-based technology can be attributed to the benefits it brings to the tourism industry. The study has look into the overall benefits brought by the web-based technology in the tourism industry and how it can be further exploited to benefit the organizations. The application of the web-based technology has included the introduction of the website. The website has given companies exposure to the global market and has been a platform for conducting marketing activities. The website has been used extensively in the tourism industry as a source of information. The website has enabled travel consumers purchase tourism products and services. Having a website may not be sufficient in meeting an organisation’s intended objectives. Many companies in the tourism industry are making use of the website, hence the use of website in search engines has become competitive. Companies need to implement website optimisation techniques to benefit both the travel suppliers and travel consumers. To conduct the organisations marketing activities successfully, the websites needs maximum exposure to the target audience. This can be achieved through the website design aimed at ensuring that the website is highly ranked by search engines. Added features like video, up to date information and photos add value to travel consumers. Through these features travel consumers are able to understand tourism products and services, and hence make informed decisions. The study has looked at the application of the web-based technology in four sectors of the tourism industry in South Africa. These are attraction, accommodation, tour operators and transport. Suppliers in each sector were selected for analysis and they are: - in attraction, Kruger National Park and Hluhluwe Game Reserve; - in accommodation, Hilton hotel and Southern Sun hotel; - in tour operator, Thompson Holiday and Tourvest; and - in transport, Kulula, South African Airways, Avis and Europcar. Suppliers in the tourism industry in South Africa were found to use the website for the following reasons: - Provides information about the organisation and its products and services. - Used as a marketing tool: The website is used to facilitate communication between the travel supplier and the travel consumer. It is also a platform to sell tourism products and services. - Used to enhance collaboration in the industry. Collaboration through websites has resulted in a better supply chain. Customers have been able to buy one package including the airline ticket, accommodation and car hire using one website. - Used to conduct business transactions: Customers have been able to make bookings and reservations and payments through the website. - Used to attract customers to the organisation’s products and services. Attractive features such as photos and videos have been included in the website. The Safari Company is a tour operator in South Africa. Using web-based technology; the company has changed its business model to be able to serve its customers better. The company has developed a new website that adds value to both travel suppliers and travel consumers. Travel suppliers are able to market their services and products through the website. The website provides travel consumers with the latest information and expert advice in tourism products in the Southern and Eastern Africa. The Safari Company website has been a platform for the company to communicate its social responsibility with the global community. The Safari Company donates 10% of its revenue to an organization called Touch the Land. Touch the Land is a foundation that implements projects in Southern and Eastern Africa aimed at poverty alleviation.

Thesis (MBA)--Stellenbosch University, 2003. / ENGLISH ABSTRACT: Quality, service and ambience are concepts synonymous with the restaurant industry. Whilst the importance of these, and the integral function they perform in ensuring guest satisfaction and ultimately the success of a restaurant can hardly be denied, how effectively these inextricable concepts have been integrated within restaurants of Hermanus is of particular interest to various stakeholders. In a recent article submitted to an impact study conducted by GHACT (Greater Hermanus Association for Commerce and Tourism) titled: "Restaurateurs and Other Catering Outlets - February 2002", the Chairman of the Restaurateurs Association of Hermanus stated: "Restaurateurs usually are very impulsive individual personalities, working long hours - they do not comply with regulations; do their own thing and do not plan their strategies for the future - seat of the pants. We urgently need to start managing and policing our industry similar to accommodation establishments (e.g.... cleanliness, quality control and star ratings.)" The aim of this study project, originally commissioned by GHACT, is to contribute to GHACT's aim of stimulating commerce and tourism to Hermanus as part of their functions of core marketing, project development (impact studies), environment maintenance, and complaint resolution. A review of related literature as well as information gathered from 273 interviews, concerning 43 out of approximately 51 restaurants, forms the backdrop to this document. Definitions of key terms, investigation into previous empirical research, and identification of various excellence and guest satisfaction techniques, are the major focal points of this literature review. Four quality, service and ambience related assessments form part of the research, namely: 1) industry consistency in dealing with seasonality; 2) competitiveness between six specific restaurants; 3) tourist versus resident perceptions of restaurant excellence; and 4) individual restaurant excellence development areas. It was concluded that, although consistency throughout 2002 does not appear to be a concern for the Hermanus restaurant industry, the actual levels of quality, service and ambience offered by certain restaurants are below an acceptable standard. The Quality Matrix intervention presented in Chapter 5 integrates the tangible and intangible product and service standards essential for service excellence and guest satisfaction within all restaurants of Hermanus. / AFRIKAANSE OPSOMMING: Kwaliteit, diens en atmosfeer is konsepte wat sinoniem is met die restaurantbedryf. Alhoewel die belangrikheid van hierdie konsepte sentraal is om tevredenheid by gebruikers te verseker en uiteindelik om sukses te bepaal, is dit ook belangrik vir belanghebbendes om te sien hoe effektief hierdie konsepte in die restaurantbedryf van Hermanus ingeburger is. In 'n onlangse artikel deur GHACT (Greater Hermanus Association for Commerce and Tourism), getiteld: "Restauranteurs and Other Catering Outlets - February 2002", sê die voorsitter van die Restauranteurs Assosiasie van Hermanus dat "Restaurateurs usually are very impulsive individual personalities, working long hours - they do not comply with regulations; do their own thing and do not plan their strategies for the future - seat of the pants. We urgently need to start managing and policing our industry similar to accommodation establishments (e.g.... cleanliness, quality control and star ratings.)" Hierdie projek is deur GHAT aangepak in 'n poging om toerisme en koophandel in Hermanus te stimuleer deur impak studies, bemarking, omgewingsbeheer en klagte oplossing. 'n Oorsig van soortgelyke literatuur sowel as informasie wat versamel is van 273 onderhoude met betrekking tot 43 restaurante vorm die agtergrond van hierdie dokument. Die fokuspunt van hierdie literatuuroorsig was om die kern begrippe te definiëer, die bevindings van ander empiriese navorsing te analiseer, en tegnieke wat uitstaande diens en tevredenheid by gebruikers te verseker, te ondersoek. Vier kwaliteit, diens en atmosfeer verwante evalueringsareas vorm deel van die ondersoek, naamlik: 1) die eenvormigheid van die industrie in die hantering van seisoensverandering; 2) mededinging tussen ses spesifieke restaurante; 3) toeriste se persepsie teenoor die plaaslike inwoners se persepsie van restaurant kwaliteit en 4) individuele restaurant ontwikkelings areas. Alle gevolgtrekkings wat gemaak is in hierdie dokument is gebaseer op die bevindings van bogenoemde toetse. Daar is tot die gevolgtrekking gekom dat alhoewel betroubaarheid nie 'n probleem blyk te wees vir die Hermanus restaurantbedryf nie, werklike kwaliteit, diensvlakke en atmosfeer deur sekere restaurante aangebied, wel onder aanvaarbare standaarde was. Die kwaliteitsmatriks voorgestel in Hoofstuk 5 integreer die tasbare en ontasbare produk en noodsaaklike standaarde vir kwaliteit diens en tevredenheid by gebruikers by al die restaurante in Hermanus.

The main aim of the theoretical part of this diploma thesis is to describe importance of writing the business plan and charecterize its main features. In the second part, the detailed and comprehensive business plan is created in the way it could be used for a bank institution to obtain loan to start own enterprise in the accommodation and hospitality industry. The plan should also help enter the market successfully, obtain certain market share and consolidate position and ensure growth of the pension in the future.

Millennials are estimated to compose half of the workforce by 2020. Many hospitality researchers have studied Millennial employee engagement, but less is known about how to apply strategies that are authentically engaging for Millennials. The purpose of this study was to explore Millennial employee engagement strategies. The research questions for this study were used to examine the engagement strategies of luxury resort leaders and how Millennial employees perceived engagement. A single case study design was used to gather interview, questionnaire, and company document data from employees of a luxury resort in Hawai`i. Kahn's employee engagement theory served as the basis for the conceptual framework. Six non-Millennial department heads participated in semistructured interviews by purposeful sampling and 11 Millennial employees completed an online, anonymous questionnaire. Saldana's 2-cycle coding analysis was used to determine themes based upon the conceptual framework, participant descriptions of engagement, and commonalities among effective strategies. The 3 most significant themes were the importance of (a) interpersonal respect, (b) interpersonal trust, and (c) meaningful relationships. Another worthwhile finding was the difference in perceptions of engagement aspects between Millennials and other generations. To fully engage Millennial employees, luxury resort leaders should focus on thoughtful communication, empathy, and relationship-building strategies. The implications for social change include the potential to foster happy, productive Millennial employees who contribute to the performance of their organizations. When resort leaders increase their skills to build respect, trust, and meaningful relationships, they improve workplace culture for all employees.

The Online Hotel Booking System was developed to allow customers to use a web browser to book a hotel, change the booking details, cancel the booking, change the personal profile, view the booking history, or view the hotel information through a GUI (graphical user interface). The system is implemented in PHP (Hypertext Preprocessor) and HTML (Hyper Text Markup Language).

Hotell ser i dagens samhälle i regel likadana ut och konkurrerar om samma utbud och kunder. Det är således betydelsefullt att i dagens konkurrensinriktade samhälle skilja sig från andra företag som verkar i samma bransch. Nya tjänster hjälper företag att attrahera nya kunder och samtidigt behålla redan befintliga vilket har gjort tjänsteutveckling till en viktig konkurrensfaktor. Det är således viktigt för hotell att känna till vad kunderna efterfrågar för att kartlägga potentiell tjänsteutveckling. Avsaknad av konkret forskning på ämnet kan leda till att ledningen för ett hotell genomför förändringar utan att se till kundernas egentliga behov, vilket kan medföra ett stort risktagande och stora ekonomiska kostnader. En positiv förändring sker först när hotell utvecklas i den riktning som deras kunder begär. Studien syftar till att kartlägga potentialen till tjänsteutveckling inom hotellbranschen i Umeå ur ett företags- och kundperspektiv. Detta för att se om det finns behov till förändring och om branschen tillmötesgår marknadens krav. Genom semistrukturerade intervjuer kartläggs utbudet och efterfrågan av tjänster och service i hotellbranschen. Dessa analyseras sedan mot den teoretiska referensramen. Studien avser även att som delsyfte analysera och beskriva om tjänsteutveckling ger ett högre kundvärde samt vilken typ av tjänsteutveckling inom hotellbranschen som skulle underlätta för kunderna samt öka kundvärdet. En ökad förståelse i ämnet kan öka hotellens marknadsposition, lönsamhet och kundvärde. Studiens resultat uppvisar att det finns potential till utveckling av tjänster och service bland hotellen som var föremål i studien. Främst gäller det personalutveckling och utveckling av processen vid in- och utcheckning samt möjligheten till att göra beställningar på mat under alla tider på dygnet. Resultatet visar skillnader mellan vad affärsresenärer och privatresenärer efterfrågar. Affärsresenärer efterfrågar effektivisering och tjänster som underlättar i deras vardag och bidrar till att hotellet fungerar som ett stationärt hem. Privatresenärer å andra sidan efterfrågar främst personlig service och har inte samma krav som affärsresenärerna har över boendet och utbudet av tjänster. Slutligen har vi funnit att hotellen som önskar att öka kundvärdet gentemot sina kunder måste välja en tydlig strategi. Här har vi kommit underfund med två starka koncept, antingen ett lite dyrare koncept där allt ingår eller så ett billigare alternativ där kunderna får köpa tilläggstjänster efter önskemål. En tydlig strategi minskar risken för besvikelse och missförstånd.

University of Macau / Faculty of Social Sciences and Humanities / Department of Communication

Since North Africa is considered as one of the future hot spots for tourism development, western hotel chains increasingly expand to this region. Especially in the opening phase, these hotel groups tend to fill leading positions with male and female western managers. However, we assume that since the Arab culture is very male-dominated, the employment of women managers might cause cultural conflicts. Thus, our thesis aims to identify possible barriers for women to succeed in hotels in North Africa as well as to elaborate critical success factors for future female western leaders to overcome these barriers and to manage effectively. In order to find out about underlying attitudes towards foreigners and female superiors, we conducted a survey among Arabic hotel employees at an international five star hotel in Egypt. The results of our survey were topped up with insights from the literature and the remaining knowledge gaps were filled by holding conversations with industry experts. The findings of our study indicate a trend towards a more liberal Arabic society as well as certain openness towards foreigners and women, which could be ascribed to driving forces, such as globalization and a rise in information technology. However, there are still cases of gender inequality and religious intolerance, which shows that social practices have not yet completely changed. It is thus suggested that female western leaders still face barriers, such as chauvinistic behavior as well as suggestiveness. In order to be able to deal with these barriers, we developed critical success factors for future women managers, such as being cultural intelligent, being interested in the employees, being a coach and a team player, and trusting yourself. In addition, we provided general implications for women operating in other seemingly hostile environments, such as male-dominated industries or women-aversive surroundings.

Made available in DSpace on 2014-12-17T15:53:15Z (GMT). No. of bitstreams: 1 MaxwellSC.pdf: 709809 bytes, checksum: 9bac64e003c92f533d7eb02ced5632a9 (MD5) Previous issue date: 2003-10-24 / This study presents the results of a research on the use of financial and non-financial performance indicators used by medium and large hotels. The research was conducted in Rio Grande do Norte, a Brazilian State. The objective is to identify the usage of performance measures by these companies. Hotel industry is one of the most important sectors in the Rio Grande do Norte economy. The research takes the Balanced Scorecard as a conceptual framework, since it represents an original contribution to the literature of managerial accounting, for rethinking old issues, pointing out themes that were forgotten or badly interpreted, to discuss the requirements imposed by the economy environment, dominated by competitive companies, and increasing the understanding of the relationship between strategy and operation. The objective of the research is to investigate if the hotel managers make use of a managerial information system or not, when evaluating the performance of their business unit. The research reveals the usage of performance evaluation using a large variety of measures. Among them is worth mention: the usage of accounting profit altogether with the EVA/MVA, the process cycle time, total quality management, process transformation, strategic mission, vision, strategic measures, measures related to feedback, risk, costs, productivity, incomes, customers retention, customer satisfaction and profitability, measures using time as a component, quality of the process, cost of the processes, employees capabilities, information systems, motivation, empowerment and alignment. The research leads to the conclusion that the usage of the deriving concepts of Balanced Scorecard can improve the performance measurement systems used by hotels / Esta Pesquisa ? resultado de uma investiga??o relacionada aos aspectos que devem ser abordados na utiliza??o de indicadores financeiros e n?o-financeiros para fins de avalia??o do desempenho dos hot?is de m?dio e grande porte do Estado do Rio Grande do Norte, buscando oferecer uma contribui??o ao estudo in loco de tais pr?ticas de avalia??o. Destacando o segmento hoteleiro como um dos mais importantes no cen?rio econ?mico atual. Utiliza como referencial conceitual o Balanced Scorecard, enfatizando, esta teoria como uma contribui??o original ? literatura de contabilidade gerencial, por repensar temas antigos, mostrando os pontos que estavam esquecidos ou mal interpretados, mostrando como podem ser aplicados aos tempos modernos, para atender ?s exig?ncias impostas pelo ambiente mais competitivo para as empresas, aumentando a compreens?o do tema vincula??o entre estrat?gia e opera??o . O Objetivo da pesquisa ? investigar se a gest?o hoteleira disp?e de um sistema estruturado ou n?o de informa??es sobre a avalia??o de desempenho. Como resultado da pesquisa ? revelada a exist?ncia de avalia??o de desempenho utilizando indicadores variados como: lucro cont?bil utilizado juntamente com o EVA/MVA, redu??o do tempo de ciclo, gest?o da qualidade total, reengenharia, miss?o, vis?o, medidas estrat?gicas, feedback, risco, redu??o de custos/melhoria de produtividade, crescimento e mix de receitas, reten??o/capta??o/satisfa??o e lucratividade de clientes, medidas de tempo e espera, qualidade do processo, custo dos processos, capacidades dos funcion?rios, sistemas de informa??o, motiva??o, empowerment e alinhamento. Conclui que a utiliza??o dos conceitos oriundos do Balanced Scorecard pode contribuir com informa??es mais relevantes para o gerenciamento dos hot?is