This investigation examines how women perceive that magazines influence the body image of self and others. Seventeen audio-taped in-depth interviews were conducted with college women who read beauty, fashion, and grooming magazines frequently. These interviews were transcribed, coded, and analyzed and the data developed into topics of importance. The findings indicated that informants perceived other women were influenced more by images of women in the media than they themselves were influenced. However, informants did not advocate behavior changes for others or hold pro-censorship attitudes. Other findings include favorable perceptions of magazines utilizing larger sized fashion models, negative attitudes towards advertising, and a reverse third-person effect when the 'other' is male. These findings are consistent with existing research on the third-person effect.

No description available.

<p>Studien undersökte om de personer som anser sig vara minst sårbara för att bli manipulerade är de som främst manipuleras av reklam. En experimentell design användes där 204 studenter bedömde sitt intryck av en reklam, vars manipulationsgrad varierade. Ett frågeformulär som mätte upplevd osårbarhet mot manipulation fylldes även i. Deltagarna ansåg att de var relativt osårbara mot att manipuleras samt att andra påverkades mer av reklam än de själva. Hypotesen att de personer som anser sig vara minst sårbara för att bli manipulerade är de som främst manipuleras bekräftades inte. Studien lyckades dock inte manipulera reklamernas manipulationsgrad på ett tillfredsställande sätt, därav bör framtida forskning utveckla ett reliabelt mätinstrument innan de undersöker sambandet mellan illusionen av osårbarhet och att manipuleras.</p>

<p>Individer har olika grad av Preference for consistency (PFC) och är en bidragande orsak till hur man uppfattar och agerar i konsumentsammanhang. Studien undersökte om höga PFC- individer var mer positiva till ”ett erbjudande” med hög konsekvenskänsla. Tre betingelser med varierande manipulationsgrad användes och data samlades in från 74 studenter. Ett frågeformulär med tillhörande erbjudande presenterades för deltagarna som fyllde i ett antal frågor och en PFC-B skala. Studien lyckades inte ge stöd åt hypotesen. Däremot förekom en illusion av osårbarhet och en tredjepersoneffekt. Studien lyckades troligtvis inte konstruera ett tillräckligt bra instrument som skapade rätt konsekventkänsla vilket bidrog till att deltagarna inte blev påverkade av erbjudandet i den grad som var förväntat.</p>

In the integrated public affairs management framework, except information communication, mass communication media also have economic industrial characteristics. Issues from mass communication media must make people have clinical and neutral cognition to avoided influences on people¡¦s judgements about facts. According to the study of the third-person effect, we proved that people mentually exist cognitive biases against communication information. Thus they always become operated subjects of elections. In order to understand subjects¡¦ cognitive and judge models, we employed three major factors, two situations of negative and positive news about THSR (Taiwan High-Speed Railway) to design our Information Integration Theory research. We also compared with the south and north people in Taiwan to show unbalances of the regional development about mass media and population quality. Findings of the research are as follow¡G 1. The north people with different issue involvements, have more movements in the the third-person effect in the negative news situation. 2. In the negative news situation, the north people¡¦s third-person effect and information reliability were represented by a negative correlation. 3. Media expose and people¡¦s third-person effect were represented by a positive correlation. 4. People¡¦s information integration models were following the adding rule. 5. The north people have more intention to support media regulation with the public opinion and actions. At last, we concluded several suggestions: 1. Unbalances of the regional development in Taiwan not only between the south and north, we must invest more resources to study and record. 2. Our study was a tiny subsection of public affairs management framework, researchers could study deeper and wider in the future. 3. The statistic tool of Information Integration Theory need to be updated to simplify importing data.

Individer har olika grad av Preference for consistency (PFC) och är en bidragande orsak till hur man uppfattar och agerar i konsumentsammanhang. Studien undersökte om höga PFC- individer var mer positiva till ”ett erbjudande” med hög konsekvenskänsla. Tre betingelser med varierande manipulationsgrad användes och data samlades in från 74 studenter. Ett frågeformulär med tillhörande erbjudande presenterades för deltagarna som fyllde i ett antal frågor och en PFC-B skala. Studien lyckades inte ge stöd åt hypotesen. Däremot förekom en illusion av osårbarhet och en tredjepersoneffekt. Studien lyckades troligtvis inte konstruera ett tillräckligt bra instrument som skapade rätt konsekventkänsla vilket bidrog till att deltagarna inte blev påverkade av erbjudandet i den grad som var förväntat.

Studien undersökte om de personer som anser sig vara minst sårbara för att bli manipulerade är de som främst manipuleras av reklam. En experimentell design användes där 204 studenter bedömde sitt intryck av en reklam, vars manipulationsgrad varierade. Ett frågeformulär som mätte upplevd osårbarhet mot manipulation fylldes även i. Deltagarna ansåg att de var relativt osårbara mot att manipuleras samt att andra påverkades mer av reklam än de själva. Hypotesen att de personer som anser sig vara minst sårbara för att bli manipulerade är de som främst manipuleras bekräftades inte. Studien lyckades dock inte manipulera reklamernas manipulationsgrad på ett tillfredsställande sätt, därav bör framtida forskning utveckla ett reliabelt mätinstrument innan de undersöker sambandet mellan illusionen av osårbarhet och att manipuleras.

Tidigare forskning har visat att individer tenderar se sig själva mindre sårbara än genomsnittet, vilket gör att man utsätter sig själv för ett stort risktagande. Syftet med studien var att undersöka om de individer som ser sig mindre sårbara än andra är de som påverkas av reklam och manipulation. I undersökningen deltog 183 studenter, 122 kvinnor och 61 män. Tre olika mätinstrument kombinerades i en enkät. En reklamannons med tillhörande frågor, utarbetad i samarbete med en reklambyrå, ett instrument som mätte en individs Need for Cognition samt ett tredje för att mäta hur sårbar personen såg sig i jämförelse med genomsnittet. Våra hypoteser fick inte stöd men vi lyckades påvisa att det förekom en illusion av osårbarhet och en tredjepersoneffekt bland deltagarna. Förhoppningen är att framtida forskning lyckas ta fram ett mer effektivt mätinstrument som kan visa att illusionen av osårbarhet kan öka en individs manipulationsrisk.

¡@¡@¡@This study aimed to examine the third-person effect of product placement in the television news, for clarifying the effect of persuasiveness of news with product placement and comparing the assessment of the impact on others and themselves. The study also concerned about the media literacy if it can help the audience to identify the messages of persuasive intention, to evaluate the impact of product placement in the television news is greater on others than on themselves, and to support the government to prohibit product placement in the television news. ¡@¡@¡@In this study, the main research method was questionnaire survey, and the research participants were junior high school students from three sections in Kaohsiung. There were 476 valid questionnaires totally. Data were analyzed by methods of independent t-test, paired t-test, correlation and hierarchical regression analysis. The results found that product placement of television news would cause the third-person effect: messages of product placement of different levels would result in different intensities of third-person perception. Compared to implicit-style placements in the television news, obvious ones triggered strong media impact on others, but did not trigger third-person perception differential. It meant people tend to view product placement in the television news had impact on others as well as on themselves. ¡@¡@¡@Another focus of this study was personal media literacy ability. Analytic results showed that literacy ability was a better predictor of the third-person effect perception. The result of the study was similar to the findings of the past research: media literacy could assist in identifying the purpose of product placement in the television news, and could avoid the perceived effect of media messages on themselves (Cohen, 1982; Rucinski & Salmon, 1990; Wei, Lo & Lu, 2008). ¡@¡@¡@Most importantly, this study contributed to the growing literature on behavioral component of the third-person effect by demonstrating that the third-person effect perception was a great predictor of support for restriction of product placement in the televiton news than the third-person perception differential. The reason was that the third-person perception differential could not distinguish perceived effects of product placement in the television news on others as well as themselves (Wen-Hui Luo, 2000b). As research result of Xu and Gonzenbach on the behavioral component of the third-person effect, third-person perception differential was the most significant predictor of support for media censorship. Therefore, this study suggests that future research could probe into the mechanisms through which the third-person effect of product placement in the television news occurs.

The third-person effect is the tendency of individuals to believe that others are more susceptible to media influence than themselves and this perception causes them to act accordingly. This study aimed to reveal the relationship between the third-person effect and voting intentions. After reading one of the two versions of a vignette about a media discussion of possible election results, both of which claimed only two major parties could pass the election threshold, Turkish university students (N=285) first evaluated the impact of the message on self and on others and then reported whether they would vote for the same party they supported or they would choose another one. Results supported the perceptual component of the third-person effect, indicating that participants believed they were less influenced by the message compared to the others. Although it was predicted that this perception would increase when the message was assumed as negative, findings did not support this hypothesis. Furthermore, the hypothesis suggesting that the third-person effect would cause behavioral consequences (change in voting intentions) was not supported. However, content analysis made a valuable contribution to interpret the findings. Possible explanations for the findings and directions for future studies about the third-person effect on voting intentions were discussed.