<p> </p><p> </p><p><strong>ABSTRACT</strong></p><p> </p><p><strong>Date: </strong>June 2, 2009</p><p><strong>Programme: </strong>MIMA – International Marketing<strong> </strong></p><p><strong>Course:</strong> EF0705 Master Thesis</p><p><strong>Authors:</strong> Sutanita Thavornchak, Waritthar Taratanaphol</p><p><strong>Tutor:</strong> Joakim Netz</p><p><strong>Title:</strong> Factors influencing online purchase intention: Domestic Airline E-ticket in Thailand</p><p><strong>Introduction: </strong>Internet has become one of the most powerful tools to enhance the performance in every industry and business, including travel and tourism industry as well.  The industry has been dramatically changed by the internet in form of information search, trip planner, particularly the introduction of a new online reservation system, an electronic ticket (E-ticket). Moreover, there currently is an attempt of the International Air Transport Association (IATA) to change all 240 airlines around the world into this E-ticket system. About the e-ticket system in Thailand, many airlines have already adopted this system and tried to introduce it to their customers. However, the statistic was shown that only 24% of the internet user has experienced with it, which is pretty low comparing to some other countries. Consequently, the airlines have been trying to improve and enhance their systems in order to encourage the customers to purchase the electronic ticket.</p><p><strong>Problem:</strong> “What are the factors that influence intention to make an online purchase of airline e-ticket?”<strong> </strong></p><p><strong>Purpose: </strong>The purpose of this research is to explore the factors influencing the intention to purchase the domestic airline e-ticket in Thailand, and also to investigate whether there are any differences between e-ticket adopters and non-adopters.</p><p><strong>Method</strong>:         The research is based on quantitative research by using online self-administered survey. The list of respondents was from two travel agencies in Thailand. The questionnaires were sent out to 350 respondents and a total of 253 usable respondents were collected in this research. The questionnaires were designed based on Technology Acceptance Model (TAM). The model comprises of Perceived Usefulness (PU) and Perceived Ease of use (PEOU). In addition, the theory of Perceived Risk (PR) is also added to be the third construct in the model.</p><p><strong>Conclusion: </strong>The findings indicate that the all three constructs have different impacts on intention to purchase of e-ticket adopter and e-ticket non adopter. Perceived Usefulness (PU) is the only construct that influences e-ticket adopter while all three construct have significant impact on future intention to purchase of e-ticket non adopter. Convenience factor tends to be the most important one in Perceived Ease of Use (PEOU) for e-ticket non adopter whereas product information and accessibility is more important to e-ticket adopter in Perceived Usefulness (PU). Security and privacy are the major concern in Perceived Risk (PR) when buying e-ticket. However, there are additional factors which affect the future intention to purchase exclude from the three constructs studied.</p><p><strong> </strong></p><p><strong> </strong></p><p><strong></strong></p><p> </p>

ABSTRACT   Date: June 2, 2009 Programme: MIMA – International Marketing  Course: EF0705 Master Thesis Authors: Sutanita Thavornchak, Waritthar Taratanaphol Tutor: Joakim Netz Title: Factors influencing online purchase intention: Domestic Airline E-ticket in Thailand Introduction: Internet has become one of the most powerful tools to enhance the performance in every industry and business, including travel and tourism industry as well.  The industry has been dramatically changed by the internet in form of information search, trip planner, particularly the introduction of a new online reservation system, an electronic ticket (E-ticket). Moreover, there currently is an attempt of the International Air Transport Association (IATA) to change all 240 airlines around the world into this E-ticket system. About the e-ticket system in Thailand, many airlines have already adopted this system and tried to introduce it to their customers. However, the statistic was shown that only 24% of the internet user has experienced with it, which is pretty low comparing to some other countries. Consequently, the airlines have been trying to improve and enhance their systems in order to encourage the customers to purchase the electronic ticket. Problem: “What are the factors that influence intention to make an online purchase of airline e-ticket?” Purpose: The purpose of this research is to explore the factors influencing the intention to purchase the domestic airline e-ticket in Thailand, and also to investigate whether there are any differences between e-ticket adopters and non-adopters. Method:         The research is based on quantitative research by using online self-administered survey. The list of respondents was from two travel agencies in Thailand. The questionnaires were sent out to 350 respondents and a total of 253 usable respondents were collected in this research. The questionnaires were designed based on Technology Acceptance Model (TAM). The model comprises of Perceived Usefulness (PU) and Perceived Ease of use (PEOU). In addition, the theory of Perceived Risk (PR) is also added to be the third construct in the model. Conclusion: The findings indicate that the all three constructs have different impacts on intention to purchase of e-ticket adopter and e-ticket non adopter. Perceived Usefulness (PU) is the only construct that influences e-ticket adopter while all three construct have significant impact on future intention to purchase of e-ticket non adopter. Convenience factor tends to be the most important one in Perceived Ease of Use (PEOU) for e-ticket non adopter whereas product information and accessibility is more important to e-ticket adopter in Perceived Usefulness (PU). Security and privacy are the major concern in Perceived Risk (PR) when buying e-ticket. However, there are additional factors which affect the future intention to purchase exclude from the three constructs studied.

Over the past century, the role of the vice presidency has increased drastically, to the point that some view the president and the vice president as a co-presidency. When this started and who perpetuated the change is up to debate, but the fact that the vice presidency and the vice-presidential selection process have increased in visibility and importance is not. This project analyzes the changes that occurred in the selection of the vice-presidential running mates in the last four decades by comparing the news coverage of the vice-presidential selection process in the years 1968 and 2000. What characteristics (such as ideology, compatibility, moral character, experience, etc.) do the media value most when reporting on the vice-presidential selection? The study observes the presidential election-year months of March through December in order to acquire data from the time the veepstakes speculation starts—after a presidential candidate secures enough delegates to win the nomination—to after the general election—where the electoral impact of the vice-presidential choice can be interpreted. / Master of Arts

Thesis advisor: Christopher Maxwell / Historically underpriced, tickets for shows and sports games are frequently purchased just for the intent of resale at a higher value. This action has helped facilitate the creation of a large online secondary market for event tickets. Trying to capture the excess demand left by primary sellers, online ticket brokers often drastically inflate prices from face value. Using data from Ace Ticket from the second half of the 2011 NFL season, this thesis examines what factors drive ticket price movement. By splitting the effects into a team strength component and a days until the contest component, this study finds two major factors correlated with changes in ticket prices. The results show that, while playoff chances are the best proxy for team strength, the days until the game element (in particular the last week before a contest) has the most significant effect on prices. Often dropping prices by over 50 percent, ticket brokers scramble to make a sale during the last week. Although individual NFL teams can aggressively price their tickets to capture more revenue immediately from the primary market, this analysis shows that they may not be able to compete with ticket brokers who can adjust prices daily without the fear of alienating fans / Thesis (BA) — Boston College, 2012. / Submitted to: Boston College. College of Arts and Sciences. / Discipline: College Honors Program. / Discipline: Economics Honors Program. / Discipline: Economics.

ABSTRACT Owing to the negative effect from ¡§Internet Bubbling¡¨, electronic commerce doesn¡¦t seem to be prosperous like before. But relevant researches indicate that ¡§Internet ticket agency¡¨ will be the most profitable business in e-commerce in the future. As a result, this thesis wants to study the operation of the Internet ticket agencies in Taiwan. Collecting related documents and interviewing ticket agencies in order to understand the real operation situation of ticket agencies in Taiwan. Then discuss the impact of Internet on the ticket industry. Utilizing Williamson¡¦s transaction cost economics, this thesis analyzes the transaction cost between traditional and Internet ticket agencies. And concluding six topics below from these observations and analyses: 1. There is a serious impact of the Internet on the ticket price structure, and reduces the profits of ticket providers. 2. Internet ticket agencies must provide more value-added service in order to attract more customers. 3. Self-conducting Internet personal ticket distributor will withdraw from the market. 4. Air companies will expand the existent alliances relationship on Internet ticket market, and have dominant competitive advantage on personal ticket selling. 5. Internet ticket agencies will cooperate with other companies from different industry. 6. The Internet technology will not be the key factor of competitive advantage.

The goal of this thesis is to design and implement information system for Help Desk purposes. In the first part there are specifications of theoretical bases, standard procedures and contracts concerning Help Desk operation and also summary of advantages and requirements of such system. Second part contains description of parameters and processes using the BORM method. In the practical part is the implementaion of the designed system on the platform Microsoft Sharepoint 2010. The analytical part contains description of requirements to use this platform and description of functions which are used during the implementation. Final part contains description of the implementation itself. It is based on the parametrs and processes designed in the theoretical part and uses the Sharepoint functions described in the analytical part.

<p>Denna uppsats avser att undersöka huruvida Porters Femkrafts-modell kan skönjas i ett företags strategi vid etableringen på en ny marknad. Syfte: Syftet med denna uppsats är att ta reda på om Tickets strategiska beslutsunderlag vid nyetableringen på den danska Internetmarkanden skedde utifrån Porters modell? Hur kan Tickets strategi kopplas till Porters modell? Hur skiljer sig Tickets strategi från Porters modell? Utifrån intervjuer med Ticket samt studerande av årsredovisning har data insamlats om Tickets agerande och formulering av strategi. Denna data har analyserats i förhållande till Porters femkraftsmodell för att klargöra skillnader och samband mellan teori och verklighet samt varför dessa har betydelse för företaget.Undersökningen visar att Porters femkraftsmodell kan kopplas till Tickets strategi men att det finns stora begränsningar i dess betydelse. De fem krafternas relevans varierar för Ticket. Kundernas förhandlingsförmåga och befintliga konkurrenter är de viktigaste faktorerna. Hotet från substitut i form av andra kanaler ses inte som ett hot utan snarare som en möjlighet. Substitut genom andra medel tas heller idag inte i beaktande i strategin men kan bli aktuellt i framtiden, detta anser vi illustrerar den främsta orsaken till varför en Porter analys är svår att göra på ett företag som Ticket; mycket av dess strategier kan komma att förändras kontinuerligt över tiden. Vidare anser vi att hotet från nya aktörer är en marginell faktor främst för att företaget kan luta sig mot flera kvalitetsfaktorer, såsom ett starkt varumärke och brett leverantörsnätverk.</p>

Denna uppsats avser att undersöka huruvida Porters Femkrafts-modell kan skönjas i ett företags strategi vid etableringen på en ny marknad. Syfte: Syftet med denna uppsats är att ta reda på om Tickets strategiska beslutsunderlag vid nyetableringen på den danska Internetmarkanden skedde utifrån Porters modell? Hur kan Tickets strategi kopplas till Porters modell? Hur skiljer sig Tickets strategi från Porters modell? Utifrån intervjuer med Ticket samt studerande av årsredovisning har data insamlats om Tickets agerande och formulering av strategi. Denna data har analyserats i förhållande till Porters femkraftsmodell för att klargöra skillnader och samband mellan teori och verklighet samt varför dessa har betydelse för företaget.Undersökningen visar att Porters femkraftsmodell kan kopplas till Tickets strategi men att det finns stora begränsningar i dess betydelse. De fem krafternas relevans varierar för Ticket. Kundernas förhandlingsförmåga och befintliga konkurrenter är de viktigaste faktorerna. Hotet från substitut i form av andra kanaler ses inte som ett hot utan snarare som en möjlighet. Substitut genom andra medel tas heller idag inte i beaktande i strategin men kan bli aktuellt i framtiden, detta anser vi illustrerar den främsta orsaken till varför en Porter analys är svår att göra på ett företag som Ticket; mycket av dess strategier kan komma att förändras kontinuerligt över tiden. Vidare anser vi att hotet från nya aktörer är en marginell faktor främst för att företaget kan luta sig mot flera kvalitetsfaktorer, såsom ett starkt varumärke och brett leverantörsnätverk.

Abstract Because of its various features and advantages, utilizing IC smart card as a tool to integrate transport ticketing. has become an international trend. The electronic ticketing system can save cost, simplify fare collection procedure, increase passenger flow, and decrease time lag. By this new type of ticking technology, it further advances service quality, operation efficiency and transport capacity for the transport system operation. Furthermore, resources may be shared though the alliance among different industrial sectors and the ticket integration. The objectives of this study are try to find ways how to install IC smart card to implement ticket integration and minimize cost through ticket integration, as well as to find the factors of success in the ticket integration from profitability viewpoint for Kaohsiung Rapid Transit Corp. The ways of implementation of relative users in these factors are also evaluated to propose a feasible implementation project and a concept of overall development, so as to meet the target of integrating mass transport tickets for the Kaohsiung metropolitan area. Other relative IC smart card business will be further developed to advance operation efficiency, decrease operation cost, and increase revenue of the case company, leading to an enterprise of perpetual operation. From market environment aspect, regulatory policy aspect, technical specification of the card, and deep interviews with relative suppliers such as Hongkong Octopus Card, Taipei Easy Card, Southern Taiwan Smart Card etc., we try to find four key factors affecting ticket integration, so as to comply with the specification and limit provided in our bank laws, clarify the allocation of costs of installing equipment and distribution of profit sources, and carefully select specification of the card. Before integrating ticket, small consumptions must be combined to explore business opportunity. The experiences in continual improvements in these four factors of relative users are considered in our proposal of overall development concept and implementation project for Kaohsiung Rapid Transit Corp. As soon ticket integration is initiated, the issuing of joint card should be discussed with banks, so as to clarify the allocation of costs of installing equipment and distribution of profit sources among banks and relative participants, and then build an efficient operation model. All measures such as the adoption of non-touch card in conformity with specifications of ISO and Ministry of Transportation and Telecommunications, preparation of combining small consumptions, cooperation with retailers for profits, exploration of card distribution channels, and application range of card, are necessary projects leading to success in the implementation of the target of ticket integration.

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