This study aims to study how individuals' attitudes to the new travel trend fitness journeys, with basis in gender and society's expectations. The study is about how Apollo and Ving’smarket looks for the segment fitness trips, but also how these two agencies can broaden it’s audience and attract the younger crowd who are individuals aged 30 years and younger. The study has a gender perspective, and therefore it is of interest to write about how women's and men's perception of fitness trips are different. The study is based on two methods, qualitative and quantitative. The qualitative approach is an interview form that was sent out through e-mail to Jenny Tägtström at Apollo who works as a sales-and marketing Co-ordinator and Magdalena Öhrn at Ving with the position as a communication manager. The quantitative method was designed as a questionnaire sent out through Facebook in different training groups, a total of 301 responses were submitted. The responses have been analyzed and reconnected with the theories that was further on used in the study. The theories that the study related to is stereotypes theory,escape seeking dichotomy, gender theoryabout the different gender rolesandidentity building theory. The study presents that it ́s manly the gender women who contribute in this kind of trips in a greater extent then men. The gender plays a big role when it comes to choose a fitness trip or not but also in the everyday society. The result also shows that there is room for Apollo and Ving to review their marketing as they currently do to them self-market themselves to a larger target group then they actually do but they miss the younger potential consumers which is individuals aged 30 years and younger

Idag (2014) är träning och hälsa viktiga bestånddelar i våra liv och har en stor betydelse hos allt fler. Att spendera mycket pengar och tid på träning är allt vanligare vilket har gett fart på träningsresor runt om i världen. Kända profiler inom idrottsvärlden, föreningar och flygbolag arrangerar årligen träningsresor och dessa har en stor efterfrågan i dagens samhälle. Vad är det som gör att individer väljer att bekosta dessa resor och vilka är det som åker? / Today (2014) is the health and training important elements in our lives and have importance in many people´s lives. To spend much money and time on training is more common which has given impeteus to training trips around the world. Famous profiles in the sports world associations and airlane arranges training trips and they have a great demand in todays´society. What is it thats makes individuals choose to pay for these trips and which people is it travelling? The purpose of this study is to examine the individual´s experience of training trips as well as the motives that why they choose to go off to these trips. Three questions asked were: - What impact did the instructors and the trip on its participants?- Who/which scene is the reason to go off on a träning trip?- What can be read in results in terms of the participants experiences of the trip?

Submitted by Renata Lopes (renatasil82@gmail.com) on 2017-10-31T17:05:04Z No. of bitstreams: 1 edilvanamaradasilvalopes.pdf: 1794792 bytes, checksum: f947dcece24a6d2387d990af44d8189a (MD5) / Approved for entry into archive by Adriana Oliveira (adriana.oliveira@ufjf.edu.br) on 2017-11-09T14:06:34Z (GMT) No. of bitstreams: 1 edilvanamaradasilvalopes.pdf: 1794792 bytes, checksum: f947dcece24a6d2387d990af44d8189a (MD5) / Made available in DSpace on 2017-11-09T14:06:34Z (GMT). No. of bitstreams: 1 edilvanamaradasilvalopes.pdf: 1794792 bytes, checksum: f947dcece24a6d2387d990af44d8189a (MD5) Previous issue date: 2017-07-13 / A presente dissertação é desenvolvida no âmbito do Mestrado Profissional em Gestão e Avaliação da Educação (PPGP) do Centro de Políticas Públicas e Avaliação da Educação da Universidade Federal de Juiz de Fora (CAEd/UFJF). O caso de gestão apresentado discute os problemas de gestão acadêmica das demandas por trabalhos de campos e visitas técnicas, entres outras denominações por experiências formativas, realizadas em espaços distintos do campus da UFJF, que chegam à Pró-Reitoria de Graduação por meio de pedidos de custeio. Dessa forma, este estudo tem por objetivo geral analisar os processos de viagens formativas nos eixos pedagógico e administrativo. Especificamente objetiva-se: i) descrever os fatos que caracterizam a falta de sistematização de processos para custeio de trabalho de/em campo dos cursos da graduação, como um problema de gestão da PROGRAD; ii) analisar a dimensão do problema, nas perspectivas pedagógicas e gerenciais; iii) propor um Plano de Ação Educacional, envolvendo ações administrativas e gerenciais, para a resolução do problema. Assumimos como hipóteses que a temática envolve ações administrativas entre diversos setores, não existem processos sistematizados para atendimento às demandas das viagens e não há um sistema eficiente de difusão de informações e conhecimentos sobre o tema. A metodologia utilizada para o desenvolvimento deste trabalho possui natureza aplicada, com abordagem qualitativa e descritiva de estudo de caso, buscando analisar como são constituídos os processos administrativos e pedagógicos para viagens formativas e qual a importância do tema para a formação discente. Para tanto, utilizamos como instrumentos a pesquisa documental, a pesquisa bibliográfica e as entrevistas com coordenadores de sete cursos de graduação do campus de Juiz de Fora. Com base nas evidências trazidas pelas pesquisas, propomos ações administrativas participativas, interativas e transparentes, visando à implementação de processos sistematizados e à difusão da gestão do conhecimento para o atendimento e fomento das viagens formativas nos cursos de graduação da UFJF. / The development of the present dissertation is inside the scope of the Professional Masters in Management and Evaluation of Education (PPGP) of the Center for Public Policies and Education Evaluation of the Federal University of Juiz de Fora (CAEd / UFJF). This dissertation discusses the problems of academic management of the demands for fieldwork, technical visits and other concepts by educational experience outside the UFJF campus area, which arrive at the Graduation Rectory through cost requests. This study has as general objective to analyze the processes of training trips in the pedagogical and administrative axes. Specifically, it aims to: i) describe the facts that characterize the lack of systematization of processes for labor costing of the field of graduation courses, as a problem of PROGRAD management; ii) analyze the dimension of the problem, in the pedagogical and managerial perspectives; Iii) to propose an Educational Action Plan, involving administrative and managerial actions, to solve the problem. We assume as hypotheses that the issue involves administrative actions among several sectors, there are no systematic processes to attend the demands of travel and there is an efficient system to disseminate information and knowledge on the subject. The methodology used for the development of this work has an applied nature, with a qualitative and descriptive approach of a case study, seeking to analyze how is constituted the administrative and pedagogical processes for training trips and what is the importance of the theme for the student formation. For that, we used as instruments the documentary research, the bibliographic research and the interviews with coordinators of seven undergraduate courses of the campus of Juiz de Fora. Based on the evidence presented by the research, we propose participative, interactive and transparent administrative actions, aiming at the implementation of systematized processes and the diffusion of knowledge management for the attendance and promotion of training trips in UFJF undergraduate courses.