Thesis (Ph.D.)--University of Delaware, 2007. / Principal faculty advisor: Arwen P. Mohun, Dept. of History. Includes bibliographical references.

Thesis (Ph. D.)--University of Texas at Austin, 2006. / Vita. Includes bibliographical references.

The main source of the international hotel guests are mostly comprised of the travelers from foreign countries; and among those foreign travelers, the Japanese are always in the highest rank to Taiwan and become the most important market. On the other hand, since Mainland China has liberalized the Chinese for sightseeing abroad, the travel industry all over the world are widely opening their arms and try to absorb this big cake. Taiwanese tourism industry as well has been preparing and standing by the arrival of the Mainland Chinese for the recent years. This is the reason why the study will focus on these two major markets of traveler and take a close look to see that when selecting the international hotel in Kaohsiung, whether it will be affected by the different culture, traveling attitude, social or economic back-ground etc., so as to compare the importance of hotel facility and service quality in the perception of guest¡¦s recognition and satisfaction, a comparison of the difference. The IPA (Importance-Performance Analysis) along with SWOT analysis are applied to analyze the selecting factors of Mainland Chinese and Japanese travelers to six international hotels in Kaohsiung. Those factors are categorized into 6 groups : 1. service quality; 2. business facilities; 3. value; 4. room & front desk; 5. food & recreation; 6. security; A questionnaire is formed according to this format and 700 copies has been printed.This survey was conducted from 8th, Mar. to 8th, Apr. in 2006, and finally returned with 161 valid in Japanese and 116 valid in simplified Chinese, the rate of valid returned is 39.5%. The results of the analyses come out as follows: To both Mainland Chinese and Japanese travelers, Kaohsiung International Hotels remain few strengths, there are only two items of strength, i.e. IDD service is available. & Hotel provides comfortable ambience. Kaohsiung International Hotels should take serious considerations to enforce their strength in competition to improve higher occupation rate, i.e. for Mainland Chinese travelers, High quality in-room temperature control; for Japanese, High quality in-room temperature control. and Hotel F&B is value for money; those improvements will promote travelers¡¦ satisfaction.

With the cross-strait interactions become more and more prevalent, Chinese visitors¡¦ traveling to Taiwan has become a important subject. Governments, industries and scholars in Taiwan are all estimating how much this will contribute to the Taiwan economy development. To explore the immense potential tourism market, this research adopts quantitative technical analysis, include the following issues into discussion: (1) the generation of destination images from the perspectives of potential Mainland China travelers to Taiwan; (2) the factors that effect tourists¡¦ impression owing to the history issues and cross-strait relations; (3) the influence of China¡¦s political and social conditions on Taiwan¡¦s tourism image and their cause-effect relations; (4) the destination image effect of Taiwan¡¦s present direct/indirect limitation policy on China tourists.Based on the destination image model by Baloglu & McCleary (1990), the research adopts a student questionnaire survey targeting at potential visitors from Mainland China who have never been to Taiwan. A total number of 671 valid samples are geographically divided into two groups: internal region of China and coastal areas. The two variables are then analyzed with SEM to construct the destination image path model. The result shows that cause-effect relations exist on the mediators of ¡§perception/cognition of destination¡¨, ¡§affective evaluation¡¨ and ¡§overall destination image¡¨. Independent variables of ¡§the significance of information types¡¨ and ¡§tourist motivation¡¨ support the result of the past studies. However, ¡§the amount of information¡¨ on Taiwan¡¦s tourism image presents different result from the past studies, which also modifies the hypothesis of information amount variable in the model developed by Baloglu & McCleary (1990).The result reveals that independent variable of ¡§destination limitation/control¡¨ has obvious cause-effect relation with mediator of ¡§perception/cognition of destination¡¨, which indirectly affects the formation of destination image. The comparison of three construction models formed by the destination image all indicates that the insufficiency of tourist information may lead to the unsupportable obvious cause-effect relation on image development. The independent variable of ¡§internal region of China¡¨ presents better cause-effect relation with ¡§affective evaluation¡¨ mediator while ¡§coastal areas¡¨ shows better relation with ¡§perception/cognition of destination¡¨.

Thesis (D. Min.)--Gordon-Conwell Theological Seminary, South Hamilton, MA, 2003. / Abstract and vita. Includes bibliographical references (leaves 123-127).

The purpose of this study was to examine the various influences and advertising in particular affecting travelers' choice of destination. Data collection was conducted through quantitative method in the form of a survey to identify how travelers choose a destination, and to what extent they are influenced by advertising. Interviewees were travelers who were in Stockholm's central station would be passed on to Arlanda. The results from this study indicate that underlying factors such as economy, security, seasonal and service in place. The results also show that advertising is an important factor in selecting the destination. The results were analyzed based on different theories of marketing mix and other related theories about advertising. By this study has identified the important factors are the economy; security is the main influence factors. Survey shows that advertising has the fourth place among other factors.

No description available.

Studies of tourism statistics have revealed that tourism movements worldwide are based on intraregional tourism, which includes cross-border mobility, rather than long-haul tourism. Although there have been studies on borders carried out in the past for various purposes, there remains a distinct lack of research into cross-border leisure-oriented mobility, particularly in Southeast Asia. As a result, examining constraints and permeability on leisure-oriented cross-border mobility may well help to overcome the tourist behaviour and cross-border mobility divide in literature, thus the subject of this thesis. The aims of this thesis are to investigate an identifiable sector of the population (i.e. Thai university students) and to analyze the motivations that drive, and constraints that limit their ability to travel to the neighbouring countries of Cambodia, Laos, Malaysia, and Myanmar. Using a self-administered closed-questionnaire, data was collected from 750 students in seven universities in three provinces: Assumption, Kasetsart, and Thammasart Universities in Bangkok, Naresuan, and Pibunsongkram Rajabhat Universities, in Phitsanulok, and Mae Fah Luang and Chiang Rai Rajabhat Universities in Chiang Rai. The data was collected from October to December 2005. A response rate of approximately fifty percent was achieved. Analysis of the data showed that Thai university students were motivated by visiting heritage and historical sites to cross borders to Cambodia, Laos, and Myanmar; whereas, the driving force for visits to Malaysia was to see new things and places. Interestingly, fear emerged as the constraint which most limited the students from travelling over the border to each of Thailand�s neighbouring countries. Psychological constraints were reported as having more influence on the respondents� border crossings than physical constraints. Distance from the borders also influenced cross-border ability. The study showed that cross-border travel behaviour was related to gender and income, but unrelated to the respondents� age. The research revealed that the respondents felt the easiest way to overcome their constraints to travel was to gain more travel experience and search for more information on their destination of choice. Interviews were gathered from fifteen key persons employed in five different fields of the travel industry and whose work related either directly and indirectly to cross-border mobility. The interviews took place during November 2005 to February 2006 at informants� workplaces in Bangkok and Chiang Rai. It was revealed that tourism development in border areas is regarded by society as having substantial social and economic benefits to the local people and their communities. It also revealed that borders do not have any direct physical effects toward people�s movement. It was found that the tenets of people�s leisure-oriented cross-border mobility were formed by both motivations and constraints; therefore, individuals must find a way to negotiate or overcome constraints before achieving the actual action. The uniqueness of the study was to illustrate the dynamic and simultaneous treatment of the fundamentals contributing to cross border mobility. This thesis has broken new ground in analyzing the theories developed predominantly in Western contexts of travel motivations and leisure constraints in an Asian setting, particularly in the context of Thai studies. It was found that the Thai tourist behaviour especially the university students, who are an important and significant and separate population, are difference from those students in the Western society in that Thai university students more concern in cross-border travelling to gain knowledge than to enjoy nightlife (sex, alcohol, and drugs).

This research examines socio-cultural change and resilience resulting from holiday tourism and visiting friends and relatives (VFR) travel. The unique cultural attributes of the Pacific region differentiates it from many other generic sea, sand and sun travel destinations worldwide, providing the region with a competitive edge. This research recognises these essential socio-cultural attributes using Samoa as a case study offering various levels of tourist and VFR interactions. The thesis investigated four communities, their culture and the impacts from holiday tourists and VFR travellers. The research methodologies guiding this research offer an innovative and credible mechanism to assess the resilience of the socio-cultural fabric of a Pacific Island nation with growing holiday tourism and a thriving VFR travel sector. A social and cultural capital approach was used to understand communities and their networks in a dynamic and comprehensive way. A combination of participatory action research techniques and critical ethnographic methodologies were used to interact with respondents. Analysis of data used both quantitative and qualitative analysis methods. Results of this research have significantly furthered discussion of the socio-cultural fabric of those communities studied in Samoa and how individual socio-cultural elements are influenced by holiday tourism and VFR travel. Based on the analysis of these holiday tourist and VFR traveller impacts, the results can guide planning and policy oriented benchmarks for improved socio-culturally sustainable tourism.

Thesis (Ph.D.)--York University, 2005. Graduate Programme in English. / Typescript. Includes bibliographical references (leaves 299-320). Also available on the Internet. MODE OF ACCESS via web browser by entering the following URL: http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&res_dat=xri:pqdiss&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&rft_dat=xri:pqdiss:NR11602