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A comunidade traveller constitui um grupo minoritário na República da Irlanda. Não sendo mais do que 0,6% do total do país, esta comunidade, como se constatará pelo estudo que avança, tem todas as morfologias e culturalidades da comunidade cigana/gipsy que existe um pouco por toda a Europa. Como o próprio nome indica, o nomadismo (por oposição ao sedentarismo) presente na sua cultura é o seu mais forte elemento identitário. Pela revisão da literatura efectuada bem como pelas conversas diárias tidas com a comunidade traveller, constatamos que certas abordagens e pensamentos já estão muito explorados pela literatura sociológica e não só (como o enviezamento e parcialidade nas abordagens promovidas pelos media; a marginalização, o racismo, a discriminação; as comparativamente piores condições de vida e de acesso aos meios e recursos à sua disposição; a menor esperança média de vida; o défice escolar bem como a recíproca inadequação do sistema de ensino à cultura traveller; a passividade...). Assim, tentaremos percepcionar e divagar rumos a partir de um ângulo que nos parece não muito explorado: a capacidade reivindicativa de uma minoria étnica, neste caso, a comunidade traveller irlandesa. A falta de participação cívica e societal e a marginalização subsequente (o círculo reprodutivo da lateralidade inactiva), coloca-nos sobre o mesmo as interrogações sobre esta letargia (aos olhos da sociedade mais vasta) de não empenhamento nos cânones tidos por apropriados e tanto detentores como distribuidores de privilégios. Eis o âmago da questão que se propõe aprofundar.

<p>Date:</p><p>2010-05-25</p><p>Program:</p><p>International Marketing</p><p>Course</p><p>Master Thesis International Marketing (EFO705)</p><p>Authors</p><p>Ms. RongPan</p><p>Mr. Sitthiphon Panto</p><p>Teacher</p><p>Tobias Eltebrandt</p><p>Title</p><p>A study of Swedish tourist going on vacation in Thailand</p><p>Research question</p><p>Which factors affect Swedish travelers’ decision making in choosing Thailand as a traveling destination?</p><p>Target audience</p><p>This report could be beneficial for Tourism Authority of Thailand. The target audiences including Government sector who responsible in promoting Thailand tourism.</p><p>Conclusion</p><p>With the help of consumer decision making theory, factors were being investigated. An additional questionnaire was being distributed to collect primary data. The secondary data from reliable sources was used to have a better understanding of Swedish travelling behaviour. It showed that <em>among eight factors </em>“motivation or energizers factor” has the most influence or effect on Swedish traveler’s decision making in choosing Thailand as a traveling destination.</p><p>However, we can summarize their level of influence into three broaden group: High Influence Factor (motivation or energizers factor, socio-economic factor, (personality / attitude factor), Medium Influence Factor (perception factor, learning factor, cultural factor, family influence factor) and Low Influence Factor (reference group influence Factor)</p>

Date: 2010-05-25 Program: International Marketing Course Master Thesis International Marketing (EFO705) Authors Ms. RongPan Mr. Sitthiphon Panto Teacher Tobias Eltebrandt Title A study of Swedish tourist going on vacation in Thailand Research question Which factors affect Swedish travelers’ decision making in choosing Thailand as a traveling destination? Target audience This report could be beneficial for Tourism Authority of Thailand. The target audiences including Government sector who responsible in promoting Thailand tourism. Conclusion With the help of consumer decision making theory, factors were being investigated. An additional questionnaire was being distributed to collect primary data. The secondary data from reliable sources was used to have a better understanding of Swedish travelling behaviour. It showed that among eight factors “motivation or energizers factor” has the most influence or effect on Swedish traveler’s decision making in choosing Thailand as a traveling destination. However, we can summarize their level of influence into three broaden group: High Influence Factor (motivation or energizers factor, socio-economic factor, (personality / attitude factor), Medium Influence Factor (perception factor, learning factor, cultural factor, family influence factor) and Low Influence Factor (reference group influence Factor)

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This study investigates drivers of airline loyalty. It contributes to the body of knowledge in the area by investigating loyalty for a number of a priori market segments identified by airline management and by using a method which accounts for the multi-step nature of the airline choice process. The study is based on responses from 687 passengers. Results indicate that, at aggregate level, frequent flyer membership, price, the status of being a national carrier and the reputation of the airline as perceived by friends are the variables which best discriminate between travellers loyal to the airline and those who are not. Differences in drivers of airline loyalty for a number of segments were identified. For example, loyalty programs play a key role for business travellers whereas airline loyalty of leisure travellers is difficult to trace back to single factors. For none of the calculated models satisfaction emerged as a key driver of airline loyalty.

Thesis (Ph.D.)--Aberdeen University, 2008. / Title from web page (viewed on July 14, 2009). Includes bibliographical references.

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