This diploma thesis is dealing with strategy of brand Vichy focusing on the Czech market. The main theme is analysis of current position of Vichy on the dermocosmetics market in the Czech Republic and proposals for its improvement. In the first charter is the reader present into marketing, brand and it's importance in marketing. In this charter such terms like image, insight, value and elements of brand. Second charter, which is dealing with strategies of brand governing, is followed by citer free, where all the parts of marketing and communication mix are described in detail. The practical part begins with fourth charter, that subsequently describes L'Oréal as a company, its history and structure and the structure of active cosmetics division. This chapter also describes history of brand Vichy and it's re-launch in the year of 2009. Fifth chapter goes further with description and focuses on concrete situation on the dermocosmetics market and introduces the biggest competitors. It also shows activities of brand on particular parts of marketing and communication mix. This description is the base for last chapter. That shows concrete recommendations that should be considered to better the brand strategy. This recommendations are sketched once again on parts of marketing and communication mix. Thesis is ended up with conclusion, in which the most important findings are highlighted.

This dissertation describes the fundamentals of functioning of the service provision within the Community and functioning of these mechanisms in the chosen EU countries (Belgium, Estonia, Germany, Austria, Great Britain) and in the chosen fields (building, telecommunications, IT, consultancy services, tourism, repairing and maintenance services, financial services and others). The work is divided into two parts. The first one (the chapters 1- 4) deals with the fundamental principles of the service provision within the Community -- free movement of goods, persons, capital and services, freedom of cross-border delivery of services and its temporary criteria, specific requirements of some countries -- interim periods for free movement of persons and services, self-employed persons, recognition of professional qualifications, social and health insurance and taxes, solving problems of the internal market within the Community in the system of SOLVIT, Czech Business Representation in Brussels CEBRE. In the second part (chapter 5) are applied the principles of functioning of these mechanisms on the internal market in the chosen countries of the Community. The work serves as information material, data collector and practice advisor in one place giving useful sources where to find detailed information on these problems.

Teoretická část: marketingové prostředí, kupní rozhodovací proces, segmentace, marketingové strategie, marketingový mix. Praktická část: charakteristika trhu chovatelských potřeb, spotřebitelů, srovnání sortimentu firmy Keramost, a.s. a konkurenčních subjektů, analýza marketingového mixu s důrazem na marketingové aktivity, doporučení a závěr pro management

The aim of the thesis was to analyze the situation in contemporary Slovak art market and the characteristics of entities dedicated to the sale of works of art.This work deals with specific marketing problems in this area. At the end of the analyzed Matica slovenska as an important institution with a long tradition.

The thesis deals with the Toilet Papermarket in the Czech Republic with a focus on competitive analysis. The aim of this work is to formulate recommendations for the Kleenex brand toilet paper, which should be taken into account when creating marketing plan. The theoretical part is focused on the theory of competitive analysis. In the practical part of the theory is applied specifically to the analysis of competitive market toilet paper in the Czech Republic for the use of retail data and knowledge from long-term observation of the market.

This Diploma thesis focuses on new housing development. The aim is to evaluate housing development in Prague and Central Bohemia region and point out factors that affect housing development. This work is seen on demographic, social, economic and political factors. The first part defines basic concepts and put into the real estate market and housing market. The following section analyses the various factors that affect housing, such as the demographic situation and its trends, economic and social environment, legal environment and government policy and prices. Another part of the work evaluates housing development in Prague and Central Bohemia by using empirical data from the Czech Statistical Office. The last part of the work deals with problems of suburbanisation in terms of migration flows and the impact reflecting in living and socio-economic environment, territorial planning, transport and economy.

The thesis analyses the rapid growth of indebtedness of Czech households, which have created concerns both among economists and general public. The thesis is aimed not only on development of indebtedness but also on causes of recent developments and structure of indebtedness. The thesis also deals with household savings, which are opposite of debts and according to neoclassical theory are the bottom line of economic growth. Main part of the thesis closely examines impacts of indebtedness upon Czech economy. It tries to describe and assess these impacts using economic theories, which are described in theoretical part of the thesis. International comparisons are an integral part of analysis, without them the analysis would be incomplete. The thesis uses up-to-date statistical data and widely used measures of indebtedness.

The study summarizes development of apartments market since 1989. The factors which significantly influenced the apartments market are defined. The analysis of apartments market is applied to Pilsner city. The study also specifies some possibilities of financing of development projects. The study focuses on evaluation of prospectus for an investor who entered the business of apartments development. The study also presents several possibilities of financing including tax issues for such investor.

The first chapter informs about the company, its divisions and product portfolio. The following chapter is devoted to the region EMEA and the staffing industry, including competition analysis in the region. The last chapter is offering marketing strategy for the division Kelly Financial Resource in the Czech Republic. It provides with SWOT analysis, competition analysis, positioning and segmentation, strategy goals, communication media and budget.

This thesis is focused on selected methods of the technical analysis and their application on foreign exchange rate. The goal is to evaluate the usability of individual methods in the field of foreign exchange market. The main emphasis is on moving averages, but also other methods are tested. For the purpose of evaluation is used the profitability of tested methods or other suitable characteristics. The methods of technical analysis are theoretically described in the first part of this thesis and in the second part follows their testing with the use of real data and the evaluation of their performance.