This thesis analyses the situation of foreigners in the labour market in the Czech Republic. It does not focus only on the current condition, but the overall development in the period after 1989. It answers questions regarding the number of foreigners, their citizenship, the character of performed work or the type of work permit or residence permit. It compares the situation in the Czech Republic with selected European Union countries. Besides this the thesis is focused on the main projects of the active immigration policy of the Czech Republic.

Thesis deals with the topic of brand management, specifically brand management of the product line extension. The selected brand for the practical application of the process of brand management is Maybelline New York, consumer cosmetic brand belonging to the company's portfolio of L'Oréal. The goal is to design and describe the process of management of this selected brand for the extension in the fragrance market. The practical part includes desk research (analysis of contemporary brand management of Maybelline New York and fragrance market analysis) and primary research (focusing on the behavior of target group on the fragrance market and their knowledge and attitudes to this brand. Based on the information gathered by the research the appropriateness of brand extensions on fragrance market is determined and a model for the brand management on this market is designed and described, including setting the brand vision, brand identity, positioning and communication strategy.

The work focuses on the issues of the market solving the human organ shortage. The market solution faces the same criticism as the commercial surrogacy. The main purpose of the work is to evaluate the commercial surrogacy system efficiency. Within the solution of this question, the work focuses first on the analysis of the arguments against a market in human organs and consequently theise objections applies to the surrogate motherhood with emphasis on the problem of adverse selection, which from an economic point of view appears to be the most serious. In the applied part the paper tests the existence of the signs of the adverse selection in the countries where payment for the surrogacy is legal. The paper leads to the conclusions, despite some specifics of the market, this solution is efficient and the market itself creates sufficient mechanisms to prevent adverse selection

This diploma thesis deals with the analysis of female employment in the Czech Republic with an emphasis on the compatibility of the family and professional life. The aim is to explore the extent to which maternity leave affects employment of women, what are the obstacles that prevent them from finding jobs. In the focus is family policy setting and tools of employment policy in the Czech Republic, especially expenditures from the state budget. The detailed analysis of the labor market in the Czech Republic and in the region Havlickuv Brod is included. The core of the work is represented by the research of the unemployment of women after maternity leave, made in the region Havlickuv Brod. The evaluation of the research findings and the outline of possible solutions regarding the compatibility of work and family are in the conclusion.

The aim of this academic paper is to analyse the possible presence of discrimination against women in the job market. The analysis attempts to endogenous the discrimation section within the model. That is the essential difference in regard to other papers on this topic as these ascribe the influence of discrimination to the unexplained gender wage gap. The basic thought of this model is the idea, that if dicrimination against women is present in the job market, then it must exhibit the signs of a normal good. An examined characterisitc is the correlation of the wage gap, taken as a good, and extra variables as pensions. Investigation of possible correlation is done according to the linear regression analysis. The regression results are not satisfactory over long time periods as there are many variables that affect the outcome that the model does not consider. More precise results were achieved by means of testing individual workplaces, where especially the regression conducted with available data from analytic management occupations suggests that discrimination against women may be present

Diploma thesis "Problems in functioning of the Retail Sector on the EU Single Market" analyses the possibility to solve on the European Union level problems, which prevent the retail sector from realizing its full potential on the single market. In the main part of the thesis the key retail sector problems are named, as they were identified by the European Commission in its retail sector monitoring. These problems are then discussed in the second chapter by assessing their relevance in the Czech and Slovak Republics. The third chapter analyses attitude towards problems' solution from the perspective of retail trade actors -- retail operators, suppliers, consumers, employees and national authorities. Based on the analysis of situation in the Czech Republic and in Slovakia and based on the analysis of retail actors' positions, the retail problems in the EU are categorized according to the possibility to solve them on the EU level.

This thesis is devoted to research the current state of insurance in Russia. The target of the analyse are the factors affecting its appearance and to characterize development tendencies of the modern market.

The goal of this thesis is to provide the entrepreneurs who decided too enter the Czech market with luxurious goods via franchise with a new source of information, help them to find the right way in the global and Czech market with luxury and help them by running their own franchise shop. The thesis starts with the theory of franchising, continues with the analysis of Czech and global market with luxury goods and at the end it focuses on the operational manual of a brand with luxury items. The analyze of luxury markets is based on the studies of Bain & Co. company which map the luxury market since 2003 and Ipsos Tambor study which provides the information about the Czech luxury market. Franchising is definitely good form of entering new markets with luxury clothing even though there is a shift from wholesale to retail in fashion brands. Last but not least this thesis enables the reader to have a look into the eventual operational manual of a luxury brand with wide range of products.

The thesis focuses on marketing communication of the APOGEO company from the perspective of the B2B services market in long term run (2008 - 2010). The analysis of the communication mix confirms all specifics of B2B services market.

This paper examines the phenomenon of economic nationalism within market interactions of different economic models of governance in the European Union. The first section offers a retrospective of economic nationalism interpretations at different periods of time, with a focus on the past century. It also introduces the reader to new forms of economic nationalism, particular for the European integration context and which ultimately represent the subject of this paper. Next the study focuses on the particularities of the European economic model and its relation to state interventionism. It also attempts to identify EU's mandate of action and instruments in this direction, with a special attention to the key economic sectors and dominant forms of interventionism. The last chapter provides a closer look at national regulatory traditions of three economic models: British, German and French and traces approaches to economic nationalism within these distinct models of economic governance.