Denna studie är en fortsättning på kandidatuppsatsen Sveriges kommuners turisthemsidor – En studie om var Sveriges kommuner befinner sig i webbutvecklingen i relation till web 2.0 genomförd av Johansson och Winther som är två av författarna till denna studie. Syftet med denna studie är att ge en ökad förståelse för hur Sveriges kommuner arbetar med sina turisthemsidor samt sociala medier. Denna kandidatuppsats genomfördes genom en observation samt kvalitativa intervjuer med tio av Sveriges 290 kommuner. Resultatet visade att kommunerna använder sina turisthemsidor och sociala medier för att nå ut till önskade målgrupper. Det visade sig även att flera av kommunerna befinner sig i en utvecklingsfas gällande webbplatserna. Endast hälften av kommunerna med turisthemsidor har en digital strategi. / This study continues on the bachelor thesis Sweden’s municipalities’ tourist sites - A study of where Sweden’s municipalities stand in their web development compared to web 2.0, conducted by Johansson and Winther who are two of the authors of this study.The purpose of this study is to provide a greater understanding of how Swedish municipalities work with their tourist websites and social media. This bachelor thesis was conducted by an observation and qualitative interviews with ten of Sweden's 290 municipalities. The results showed that municipalities use their tourist sites and social media to reach desired target audiences. It was also found that many of the municipalities are in a development phase regarding their tourist sites. Only half of the municipalities with tourist sites have a digital strategy.

This c-level essay examines Sweden’s municipalities’ tourist sites in web development in relation to web 2.0. The study’s main purpose is to give a general overview of how Swedish municipalities use the web as a communication channel for their tourism information. The study also examines differences between large and small municipalities, because smaller enterprises have different conditions than larger enterprisers. First all Swedish municipalities’ sites were studied focusing on tourist information. Then, a theory was developed that categorizes the sites on a scale between web 1.0 and web 2.0 based on a number of criteria. Some examples of criteria that have been studied are whether the sites are interactive and how they make use of social media. The results of the study show that the majority of the tourist sites can be classified as web 1.3. None of the Swedish municipalities achieve web 2.0 through its tourist sites. The study also shows that the results differ between large and small municipalities; the larger ones are at the forefront.