The aim of the thesis is to summarize and valorize the offer of tourism products in the region Zlín. The introductory part of the thesis judges the tourism of the region as a whole. It describes the statistical data of the tourism, the main projects of the tourism and the main tourist attractions of the region. The main part of the thesis consists of the analysis of the tourist offer. Tourist attractions and products of tourism are described separately for each tourist area and they are divided into different categories. Accommodation and additional services are rated as well. The conclusion of the thesis includes the comparison of the areas, SWAT analysis of the region as a whole and a draft of new tourism products.

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The diploma thesis Analysis of destination management in the Ostrava region is about relations between the Ostrava tourist region and tourism itself. Formerly-by-tourism-untouched region has experienced development of the tourism industry and this fact has lead to a need of an effective tourist destination management approach. The destination marketing and management is not done by one superior institution but it is performed by many subjects. The most important ones are the Ostrava city and the Moravian-Silesian Region. The thesis analyzes their planned and realized projects and destination products. The end is dedicated to a suggestion of a new destination product - the Ostrava tourist card.

Notions "attractiveness" and "friendliness" in the context of a tourism destination are currently not too researched and developed. Due to increasing competition in the tourism market, tourism destination try to determine the level of their general attractiveness and try to identify specific factors, that determine whether the target visitors consider just this destination as attractive and friendly. Although they are an important indicators, for destination management as well as for public management and regional development, the approaches to their measurement are not generally accepted and identified, because they are subjective focused and specific characterized. This diploma thesis provides fundamental and comprehensive overview of attractiveness and friendliness tourist destination measured approaches.

This paper identifies seven objects in Velké Meziříčí region that has traces of historical use as mills or sawmills. Four educational tourist trails were suggested for the purposes of this paper, connecting information about mills and sawmills history and forests and their development in the region. One of the trails was chosen based on different criteria (including the historical value of objects and natural value of the forests) and for this trail was prepared a detailed description of places with map basis. The paper will be used as a basis for construction of new tourist and bike trails in the region.

The aim of this thesis is to propose appropriate forms of Public Relations for chosen tourist destination in the region Jindřichohradecko. The theoretical part deals with the issue of tourism, Public Relations and the use of public relations in tourism. The findings contained in the theoretical part are serve as a basis for methodical and practical part. Analyses of the selected tourist destination are performed based on the methodical part. The outcome is a proposal of PR portfolio focusing on the modern forms of communication which would be also applicable in chosen tourist destination.

The thesis deals with the issues of the rival tourist destinations and the question concerned with the measurement of competitiveness. The objective is to propose tactical measures for the Destination management company of the town Český Krumlov and thereby strengthen the competitive position of this destination. To meet the goals of the thesis it proceeds from the research of foreign approaches to measure competitiveness that is modified in conditions of the Czech tourist destination. It specifically uses AHP method to determine the importance of the competitiveness's factors and combination of different techniques for gathering information to assess the degree of fulfilling these factors. The data obtained from Český Krumlov are compared with other competing destinations in the Czech Republic and on its basis it formulates appropriate recommendations (measures).

This paper deals with the promotion of Germany on the tourism market, especially in the Czech Republic. The aim is to investigate the effects of Deutsche Zentrale für Tourismus on the Czech market. The theoretical part characterizes the term destination and focuses on marketing of the destination. It also clarifies running tourism at governmental level. The practical part focuses on Deutsche Zentrale für Tourismus. A main part of this paper is personal research carried out on travel agencies, journalists and end users. It is based on survey research.

Spiš region is one of the most interesting regions in Slovakia. It has many natural and cultural monuments, sports and recreational facilities and other tourist attractions. This natural and cultural heritage is of transnational importance. Moreover, the unique combination of diverse attractions, which are concentrated in a small area, is the main source of competitive advantage. The thesis is focused on the analysis of conditions for development of tourism and analysis of marketing activities of the region. First, we assessed the primary and secondary offer of the destination. Although it is relatively wide, the problem is its concentration in the larger tourist centers and cities, often poor quality of services or inadequate price for offered quality. On the field of marketing activities, two main ideas for support of the development of tourism are proposed. Firstly, it is a clear definition (geographically) of the region as a destination. Secondly, an existance of a tourist organization that would promote cooperation between individual entities and public sector and create a single marketing strategy for the region Spiš is proposed. Spis region has a great potential for tourism, but needs to use and develop constantly.

Práce popisuje a hodnotí stav CR v turistickém regionu Plzeňsko. Na základě toho je provedena SWOT analýza a jsou navrženy možnosti dalšího rozvoje a opatření, která by mohla pomoci nejen ke zvýšení návštěvnosti Plzeňska, ale také k prodloužení pobytu návštěvníka a k celkovému zvýšení atraktivity a povědomí o Plzeňsku. Teoretická část se zabývá pojmem cestovní ruch. Další kapitoly charakterizují Plzeňsko a materiálně - technickou základnu oblasti, analyzují návštěvnost regionu, zabývají se nejvýznamnějšími formami CR, které jsou pro Plzeňsko typické. Jsou uvedeny výsledky vlastního dotazníkového průzkumu a jednotlivé nástroje propagace a podpory rozvoje cestovního ruchu v regionu.