This master thesis is focused on the way tourist destinations of South Bohemia are treated. In the theoretical part of the thesis, fundamental terms are defined, such as tourism, tourist destination, its attractivity and ways of measurement, destination as a system. Furthermore we focus on the methodology used in this thesis, especially Q-methodology and Likert's scale. In the practical part, attractivity of tourist destination is evaluated by South Bohemian residents. The result of the research is the comparisons of the results based on the Q-methodology and Likert's scale.

This master's thesis concerns itself with regional development in tourism. In general it focuses on the position and importance of tourism in Central Europe, and more specifically on the Visegrad Group i.e. the Czech Republic, Hungary, Poland and Slovakia. The theoretical part of this thesis deals with the general characteristics of tourism as a whole and explains basic concepts that serve as a basis for the practical part. It defines tourism and its typology, describes the factors affecting tourism development, focuses on the countries of the Visegrad Group and specifies tourism in these countries. With regard to the topics discussed in the theoretical part, the main objective of this master's thesis is to create a new tourist route within the Visegrad Group (V4) countries. For this specific purpose, a tour of the V4 countries was planned. The plan itself foresees a tour lasting several days and includes a budget. The resulting outcome can be used to enrich the existing tour offers of travel agencies who focus on tours within Central Europe. This new tourist route will help to expand the customer base of travel agencies, especially with customers from overseas. The final outcome will lead to further tourism development within the Visegrad Group countries.

The aim of my dissertation work is to propose and validate the system of touristic routes around Telč in a form available especially for children at primary school. It should be available also for other students and for public. Tourism is explained in general terms and is linked to specific curriculum of primary school. Telč and its surroundings is suitable particularly for hiking, but there are also possibilities for cycling. That is the reason why in my thesis I mentioned also cycling tourism.I am talking about Telč and its surroundings as a whole, however, there is a brief characteristics of some destinations in this area.Touristic routes are described in a special way as you could become acquainted with them before the trip: length and difficulty of the route, time demandingness, start and finish points, interesting things we can see. There is a map describing the route. Each route is named, mainly because of lucidity to motivate the people.

A thesis is concerned with the functioning of the State Castle and Chateau of Cesky Krumlov and with the impact of the UNESCO monument on the krumlov's tourist destination and region. A theoretical part is focused on area of the legal regulations of monument preservation and on possibilities of the financing of historical monuments in the Czech republic, as well as on economic contexts of the historical areas and on the theory of regional development and tourist trade. An applicative part focuses on the rich history of krumlov's region, as well as on the building and historical development of the town Český Krumlov. The basic part is dedicated to the economic analyze of functioning of the castle and to the effectiveness of functioning of krumlov's tourist destination. Krumlov should be apprehended in the wider regional context therefore is final part dedicated to the analyze of potential regional tourist corridors. The aim of this thesis is to make analyze of functioning of the State Castle and Chateau Český Krumlov in light of effectiveness and operating potential into the future and demonstrate basis functional absences and unimproved developing potentiality of krumlov's tourist destination in the wider context of regional development.

This Diploma Thesis looks into the promotion of Italy as a tourist destination for the tourism market in the Czech Republic. The aim of this Thesis is to find out how active and present the Italian tourist board is in the prospective Czech market. The theoretical section of the Thesis defines the term tourist destination and looks at destination management and its marketing. The analytical part of the Thesis focuses on the Italian tourist board (ENIT) and its comparison with the regional destination management company Trentino Marketing S.p.A.. The main bulk of the Thesis is actual research of the marketing activities of both parties, which is based on analysis of internally and publicly accessible information.

The presented dissertation thesis deals with a set of problems related to the strategic planning of tourism development in the context of tourism policy. By making full use of the strategic benchmarking method, the thesis tries to make a certain contribution to the improvement of strategic planning in tourism which represents an important factor of tourism destination competitiveness. The objective of the presented dissertation thesis is to postulate and in practice verify a methodology related to strategic benchmarking, aimed at regional tourism development strategies and at selected aspects of the process of their formation. The dissertation thesis postulates a complex procedure thus making it possible to evaluate and compare the tourism developing strategies of the Czech, Slovak and British regions on the basis of stipulated criteria and fuzzy scales. This procedure is implemented into an on-line evaluating application, which can be used by key regional actors for the evaluation of the particular developing strategies. The evaluation results are used for benchmarking gap analysis and for selection of suitable benchmarking partners by means of fuzzy TOPSIS method. Consequently, selected partners are submitted to an external benchmarking investigation focused on methods of how to create strategies, and managerial approaches to planning. The acquired information is used for an identification of good practices for a regional planning of tourism development.

This paper focuses on introduction of Romania as a potential outbound tourism destination for Czech Republic. The aim of this paper is to present the real picture of Romania, pointing out some unjust prejudice against this country which can be found in Czech Republic as well as pointing out the real insufficiencies of Romania in the field of tourism which are often overlooked. This paper also contains results of on-line questionnaire which may help to create a better picture of how Romania is being perceived by the Czechs today and which are the possibilities for future developments in this area.

The diploma thesis analyses marketing of a tourist offer of the town Uničov with the focus on the crucial project - The Museum of prison. The main aim of the work is to show the potentail of this unique attractivity for the development of the town and at the same time a proposal of specific marketing measures for the year 2012. Firstly, basic tourist attractivities of the town Uničov are defined. A SWOT analysis of the town Uničov and marketing mix 5P are conducted. In the case of The Museum of prison, the SWOT analysis is also conducted and marketing mix 5P which is orientated towards the product from the view of visitors. In the conclusion, specific marketing meaasures are proposed. The diploma thesis will serve as a source for real elaboration of individual measures for subjects dealing with tourism of the town Uničov.

The Master Thesis deal with evaluation of domestic tourism in the destination Dolní Poohří located in Usti region. Destination Dolní Poohří was defined within the project called Brána do Čech. The aim of this thesis is to determine the potential of tourism in the destination Dolní Poohří and its attractivity for domestic visitors and tourists. Subsequently evaluate if destination Dolní Poohří has a potential to growth and describe development of attractivity in the tourist destination for domestic visitors. To achieve the goals of the thesis was the following methods applied. The method of evaluating the potential of the tourist destination designed by RNDr. Jan Bína, the method ATD, which described RNDr. Jiří Vaníček in his article in the magazine COT Business and the index of destination quality Q, which used in their research Ing. Ida Vajčnerová, Ph.D and Ing. Kateřina Ryglová, Ph.D. Essential data used with above analyzing methods are obtained from the questionnaire survey, which was made during summer season in year 2016 and from a public database of Czech Statistical Office.

Peat bogs of the Šumava National Park are very valuable biotopes with an occurrence of the specific flora and fauna, including glacial relicts. These localities are also very attractive for tourists, so it is important to find the reasonable compromise between an attendance and a nature protection. The study is dealing with the development of touristic attendance of two peat bogs from 2010 to 2012 and enlarges my bachelor?s work (Comparison of attendance of two peat bogs (Chalupská a Jezerní slať) in Šumava National Park). The work is divided into two parts. The first, theoretical part, includes a literary review about the character of the Šumava?s peat bogs and the tourism in those localities. A practical part monitors the attendance of the peat bogs and analyses the research via questionnaire, focused on the specifics of the tourists, their priorities during visit of the peat bogs and transport to those localities. The research was connected to bachelor?s work ? there were also 5 terms of field monitoring, the dates in 2012 were close to the dates in 2010 and the number of the panelled questionnaires was the same, 200. So the results of both years could be easily compared. It was found that the number of peat bogs? visitors increases. There were 1438 visitors on Jezerní slať and 1106 on Chalupská slat peat bog. Jezerní slať was more visited than Chalupská slať in both 2010 and 2012. Most of the visitors came by bicycle, but the number of visitors who came by bus was increased. Huge increase was found in number of dogs, which was really surprising. The visitors of Jezerní slať more often stayed in camping sites than in 2010. The problem of possible development and perspectives of investigated peat bogs is also outlined in the end of the work.