The main target of the Diploma Thesis was to develop situational analyses of progressing tourism in Velešín. To determine marketing aims, to choose marketing strategy and to build up marketing plan. On this base there has been evolved a proposal of a concrete project of tourism development in Velešín. The partial targets were to create the city Velešín for tourists and local inhabitants more attractive in tourism area and to make the city Velešín more visible. In 2008 there were negotiations with River basin Vltava (Povodí Vltavy s.p.) about accessing to some localities for regardful tourism which ended up successfully. The condition for usage of new available localities is to construct paths for pedestrians and to provide information for tourists. Based on that fact there was established a project. Its target was to create a touristic route along accessible places in close proximity of Římov´s dam and to install educational boards with texts and photographs on views. The photographs would give evidence about how the place looked like before Římov´s dam was built up.

This thesis attends to CTO established and run by municipality. The main theme of this work is legal regulation of activity of the CTOs according to their legal forms and contractual relations which come into being in connection with existence and activity of the CTO. This legal regulation in The Czech Republic was compared with legal regulation of activity of the CTO in Slovakia. This thesis also adverts to advancement of segment of these organizations which is reflected at explored CTOs. With regard to main function of CTO which means offering information for free, this thesis mentions non-profit sector.

The subject of the thesis named "The selected factors of competitiveness of tourist destinations", is defining issues of the regions, regional competitiveness and ways to measure it. This work is divided into two parts. In theoretical part I describe the characteristics of tourism, the competitiveness of tourism and ways of its measuring. In the practical part I concentrate on the Shumava-west microregion, analysis of selected factors of destination competitiveness and comparison of selected factors of competitiveness of two microregions. The conclusion consists of summary rating and improving proposals for the status of the Shumava-west microregion on the tourism market.

The diploma thesis analysis marketing of the town Soběslav. The main goal is to analyze perception of tourism and tourism offer in the town Soběslav from the point of view of residents, surroundings and transitors. Minor goal is to create a project to support cultural and tourism offer in the town Soběslav. The first part of the diploma is dedicated to the marketing analysis of the town. In the second part of diploma is conducted research, the results of which are used for creation of the project. Within the project in the third part of diploma are designed particular tourism activities and proposed marketing measures to support promotion and awareness of the residents. The final chapters of the diploma deal with conditions for project realization.

Šindlerová, L. Factors of Quality of Services in Mountain Tourist Destinations in Terms of Supply. Diploma thesis. Brno: Mendel University, 2019. The diploma thesis is about factors of quality services in mountain tourist destinations from the view of supply. The main objective of this work is to identify factors influencing the quality of services and to determine their significance. Within this work were created questionnaires for 3 segments – providers of accommodation, providers of sport-recreational services and tourist information centres. Based on these results have been proposed recommendations for service providers.

Fišerová, R. The Factors of Service Quality in Selected Spa Destinations in Terms of Supply. Diploma thesis. Brno: Mendel University, 2018. The topic of this thesis is the factors of quality of the services provided at spa des-tinations in three segments – spas, tourist information centres and providers of accommodation and catering. The aim of this work is to determine the signifi-cance of these factors influencing the perception of the service quality in spas for suppliers of the services and to compare the perception of these factors to the perception of the same factors amongst the customers. Based on the results of the survey are set out the recommendations for the service providers in this type of destination.

The aim of this diploma thesis is to evaluate the impacts of tourism on the historical centre of Kutna Hora. Several methods have been used to reach this aim. The statistical data has been analysed in order to develop an idea about the city and calculate measurable indicators of tourism influence. The main part of the thesis consists of the identification of tourist function in the historical centre, by mapping the current functions of houses and analysis of the accompanying effects of the touristification. Observation of the daily rhythm of the centre enriches the research with the composition of its users and the time dimension. The quality of site management and the impacts of tourism connected with the World Heritage List inscription are examined by evaluating targets of the management plan and exploration of UNESCO monitoring reports. Interviews with local residents of Kutna Hora investigate their own attitudes towards tourism in their town and verify the acquired findings. Keywords: Kutna Hora, impacts of tourism, touristification, tourist function, daily rhythm, historical centre, UNESCO

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This thesis processes a database of technical monuments in the city of Týn nad Vltavou and its surroundings. There was made a survey and controlled interviews with local businessmen and on its basis two plans of tourist routes and one cycle route were created. These plans of technical monuments include also its financing and project of new bike rentals.

This diploma thesis is focused on the current state of management and organization of tourism in the South Bohemian region and on finding the current offer of tourism products in the context of the development of destination management and marketing. The theoretical part defines the applied theory, related to the solved topic. Primary data was obtained from managed interviews with product managers of South Bohemian tourist areas and from an interview with the director of the South Bohemian Tourism Authority. Secondary data was drawn from websites of individual tourist areas, from www.jiznicechy.cz and from many prospectuses. In the practical part, the tourism management organization applied in the Czech Republic was compared with the organization in selected foreign destinations. As well as an analysis of individual tourist areas was carried out. On the basis of the conducted analyzes and primary research, measures and recommendations were proposed to support the development of destination management and increase the competitiveness of the South Bohemian Region.