The thesis analyses the marketing of tourism offer of the town of Žatec with a particular emphasis on its principal product -- the Temple of Hops and Beer. Its main objective is to formulate proposals of specific marketing measures for the popularization of the general tourism offer of the town of Žatec and the Temple of Hops and Beer for the last quarter of the year 2011 and 2012. After defining the main tourist industry attractions of Žatec, the thesis builts upon the SWOT analysis and 5P marketing mix. In the case of the Temple of Hops and Beer the paper presents a proposal of the marketing plan incorporating 5C marketing approach, which assesses the above-mentioned product from a broader visitor's point of view. Both approaches are adjusted to budget and public administration management rules. This thesis' conclusion will serve as an input for the tourism industry subjects in Žatec in accordance with the development strategies approved on local, regional, as well as national level.

The diploma thesis focuses on the issue of evaluating the efficiency of destination marketing campaigns that is becoming increasingly important in relation to the incresing competition on the tourism market and the changes in the system of setting public support in this sector. The theoretical part deals with the concept of tourism destination, possibilities of marketing communication for national tourist organizations and describes the evaluation of the campaigns efficiency according to the methodology of VisitBritain. The practical part focuses on the activities and strategy of The German National Tourist Board (GNTB) and its main campaign for the year 2015- Traditions and Customs. The aim of this thesis is especially the testing of the methodology for assessment of destination marketing impact developed by the VisitBritain and the following adjustment of the methodology based on the results of the survey and the evaluation of the campaign.

The presented thesis deals with the development of microregion Rakovnicko with regard to the area of tourism. The main objective of the study was to find out what kind of options has the surveyed region for supporting business activities in the field of tourism. The operational objective was to describe the limits of business development in this area. The objectives were obtained through analysis of the state of particular business support tools. The analysis covered the past and the current state of support tools, and the final conclusion was drawn within each of them.

This thesis is dealing with problems of creating products in the tourist destination South Slovácko. In the introductory part there are described theoretical solutions of thesis, first of all essence of the management and marketing of destination, touristic products and product creation. In the second part there are realized analysis, which are focused on evaluate of current destination condition, including analysis of touristic demand and comparison with the biggest competitors. Closing part is dealing with the design of the products, which should make touristic destinations more attractive.

This diploma thesis presents processing of the design documentation for public service building. The scope of this work is in accordance with ordinance 499/2006 and latter amended 62/2013. There is a small brewery in the building, as well as a pub, tourist apartments and the owner's flat. Building is situated in Vranová, Blansko district. It is a three-story building without basement, roofed with flat and mono-pitched roofs. The ground floor consists of a pub, a brewery and a communication wing dividing the building in the middle. The second floor consists of hostel type tourist apartments with shared facilities. The third floor belongs exclusively to the owner of the building who has an apartment there. The building is bricked, complemented by an external thermal insulation composite system (ETICS). Floor structure consists of SPIROLL panels. Design documentation was developed in AutoCAD software.

The aim of the diploma thesis was to design a tourist chalet in Beskydy mountain. The building is solved as a masonry building. Tourist chalet has gabled roof with dormer on south and north side. When designing the object the accent of its funcionality was emhasized and the proposition of the energetically economic object. I designed by heat pump, the boiler and storage on pellets,

This diploma thesis deals with effects and consequences of touristification in the spa town of Teplice. The aim of this work is the analysis of current state of Teplice's spa therapy and monitoring of functional changes in the town. The emphasis is placed on activities, relational links and the level of co- operation and attitudes of the main participants in the tourism in the town. An inseparable part is also an opinion poll (investigation) among local residents. The aim of this dissertation is, except for findings and an evaluation of effects of touristification in the area of interest, also the suggestion of steps leading to stabilization and improvement of the situation. Powered by TCPDF (www.tcpdf.org)

The doctoral thesis is devoted to analyzing the perception of attractiveness of Poland as a tourism space from the perspective of Czech citizens in a broader context of mutual Czech -Polish relations in tourism. The thesis is primarily based on theoretical concepts of geography of tourism and at the same time it also follows other geographical and scientific disciplines. The methodological framework of the thesis benefits from the openness and multi-disciplinary nature of tourism. Part of the thesis was created using traditional methods and techniques applied in geography, among others: questionnaire research among students, structured interviews with employees of travel agencies, semi-structured interviews with representatives of the Polish governmental institutions, and analyses of the Internet and printed sources. Additionally, there were utilized methods and techniques used more frequently in other disciplines, including: Delphi method, SWOT analysis, mystery shopping, analysis of travelogues, Internet sources of information about Poland, and content of textbooks. The empirical part of the thesis serves to realize four main aims. The most important aim of thesis can be considered the identification and evaluation of opinions of selected groups of Czechs on the attractiveness of Poland as a...

The objective of this diploma thesis is search processing of tourism, his problematics and protection of the nature. In the other part this thesis deal with analysis of hiking trail in Labske piskovce PLA in focus of potentional atractive with proposal of new hiking trails in this location. Analysis containe all hiking trails in this location according to colored tourism distinction of trails. Proposal of new hiking trails was formed with regard on protection of nature thus at the same time was surrounding area approached for visitors as much as possible. Proposal comprise new and turisty often attended attractiviness. This proposal can produce increase of attractiviness in this district and the influx of new turists.

The goal of the Diploma theses was to suggest The Information Touristic Network (TIN) for tourism development in Microregion VENKOV based on the analysis of the area. The base of the dissertation consits of five information centers and five information places in total of 10 Microregion VENKOV municipalities. The whole network will be coordinated by certified information centre placed in Mlada Vozice through the internet information system. By realisation of TIN will be established the convenient conditions for sustainable touristic development of the area.