Reprint from: Allergology International 55(1), 2006, p.59-65

In order to stay competitive and to be the first choice for customers in a world driven by a high level of competitive advantage, it is important for companies to stay ahead of the competition by conducting thorough market research. Even if this tends to be the case, many products still fail when reaching the market, leaving companies with great losses. The reason for this could be that the development of existing research methods has stagnated, or that they simply lack the ability to find the true answer as to what intentions underlie consumer’s decision making when shopping. Many believe that a new method is desired in order to get a better picture of what customers really think. As a solution to the problem, researchers are using a mix of neuroscience and marketing in order to get into the customers minds. Therefore, this study seeks to create knowledge about the new emerging trend called neuromarketing and its potential as a complement or substitute to surveys, interviews and focus groups. In order to achieve this purpose, relevant theory was collected and compared to the empirical data from focus group studies that were conducted. Findings show that scanning customers’ brains, for now, cannot fully substitute surveys, interviews or focus groups, since each have their own investigational characteristics. This could although change as neuromarketing still is in an early development stage and researchers believe that the method has good future potential. Although neuromarketing cannot be seen as a substitute for now, it still has its advantages compared to surveys, interviews and focus groups. We therefore see that scanning of the brain could be used as a sufficient complement to the other methods through triangulation if companies can afford it.

Theoretical developments of emotional intelligence (EI) are jeopardized by the inability of empirical studies to keep pace with its intense surge to the forefront of both lay and academic communities. Due to the paucity of empirical evidence, claims of the contributions of EI are met with speculation in the scientific community. Furthermore, EI is conceptualized and measured in a variety and often, diverging ways. Subsequent to indications from previous literature that EI shows promise to be linked to the field of health and psychological well-being (Austin, Saklofske, & Egan, 2005), the primary aim of this study was to investigate the concurrent criterion validity of a mixed model conceptualization of EI with self-reported exercise attitudes by comparing two subsamples of university students, (Mean Age = 22 years; 72% Female, 28% Male; NonKinesiology n1 = 271, Kinesiology n2 = 127). The finding of a weak overall correlation fails to provide concurrent criterion validity to the BarOn (2002) conceptualization of EI with exercise attitudes as measured by HBQ (Austin, unpublished), r(398) = .13, p = .013. This finding is further substantiated by the lack of significant findings in an ANOVA and a lack of practical significance in a MANOVA. While the criterion group had significantly stronger beliefs of the benefits of exercise, F(1, 394) = 47.54, p < .001, Å2 = .11; no significant difference between the means of the Composite EI was found between the subsamples for the main effect (field of study) or for the interaction effect (field of study ~ sex): F(1, 394) = 0.08, p = .78; F(1, 394) = 1.82, p = .18, respectively. Additionally, the MANOVA findings determined that only 1.6% of the overall variance could be attributed to the model effect of self-reported activity level and exercise attitude with EI. The secondary purpose of this study was to examine the sex differences in the relationship of EI and exercise attitudes. The scales for the female subsample were not significantly correlated, r(287) = .07, p = .25; whereas, a low and significant correlation was found in the male subsample, r(111) = .37, p = .001. The finding is noteworthy and appears to suggest that the contributing factor to the significant, but weak overall correlation, was obtained from the male sector. Although, the study does find the BarOn EQ-i:S instrument to be a good measure with strong internal consistency reliability and large intercorrelations with its components, the findings point to concerns as to what is being measured and the degree to which the measure overlaps with the personality domain.

Much research has been conducted on the topic of the construct-related validity of assessment centers, however a definitive conclusion has yet to be drawn. The central question of this debate is whether assessment centers are measuring the dimensions they are designed to measure. The present study attempted to provide more evidence toward the improvement of construct-related validity. The first hypothesis involved determining whether opportunity to observe and opportunity to behave influenced discriminant and convergent validity. The second hypothesis addressed the debate over evaluation method and examined which method, within-exercise or within-dimension, yielded more favorable internal construct-related validity evidence. The third hypothesis explored the call for exercise scoring in assessment centers and compared the criterion-related validity of exercise versus dimension scores within the same assessment center. Finally, the fourth objective looked at the relationship of the stability of the dimensions with internal construct-related validity, specifically convergent validity evidence. A developmental assessment center used in two applied settings supplied the data. Two administrations of the assessment center were conducted for low to mid-level managers in a state agency (N = 31). Five administrations were conducted in a professional graduate school of public administration that prepares students for leadership and managerial positions in government and public service (N = 108). The seven administrations yielded a total sample size of 139 participants. Analysis of multi-trait-multi-method (MTMM) matrices revealed that, as hypothesized, a lack of opportunity to behave within exercises, operationalized using behavior counts, yielded poor discriminant validity. Assessor ratings of opportunity to observe and behave did not produce hypothesized results. Consistent with the second hypothesis, secondary assessors, who represented the within-dimension evaluation method, provided ratings that demonstrated better construct-related validity evidence than the ratings provided by primary assessors, who represented the within-exercise method. Correlation and regression analyses of the dimension/performance relationships and the exercise/performance relationships revealed neither dimensions nor exercises to be the better predictor of supervisor ratings of performance. Using MTMM, partial support was found for the fourth objective: those dimensions that were more stable across exercises yielded better convergent validity evidence versus those dimensions that were more situationally specific. However the differences were not statistically significant or large. Overall results of this study suggest that there are some areas of design and implementation that can affect the construct-related validity of assessment centers, and researchers should continue to search for ways to improve assessment center construct-related validity, but should also look for ways other than MTMM to assess validity.

The high-throughput measurement devices for DNA, RNA, and proteins produce large amount of information-rich data from biological dynamic systems. It is a need to reverse engineering these data to reveal parameters/structure and behavior relationships implicit in the data. Ultimately, complex interactions between its components that make up a system can be better understood. However, issues of reverse engineering in bioinformatics like algorithms use, the number of temporal sample, continuous or discrete type of input data, etc. are discussed but merely in the validity problem. We argue that, since the data available in reality are not so perfect, the result of reverse engineering is impacted by the un-perfect data. If this is true, to know how this impacts the results of the reverse engineering and to what extent is an important issue. We choose the parameter estimation as our task of reverse engineering and develop a novel method to investigate this validity problem. The data we used has a minor deviation from real data in each data point and then we compare the results of reverse engineering with its target parameters. It can be realized that the more error in data will introduce more serious validity problem in reverse engineering. Three artificial systems are used as test bed to demonstrate our approach. The results of the experiments show, a minor deviation in data may introduce large parameter deviation in the parameter solutions. We conclude that we should not ignore the data error in reverse engineering. To have more knowledge of this phenomenon, we further develop an analytical procedure to analyze the dynamic of the systems to see which characteristic will contribute to this impact. The sensitivity test, propagation analysis and impact factor analysis are applied to the systems. Some qualitative rules that describe the relationship between the results of reverse engineering and the dynamics of the system are summarized. All the finding of this exploration research needs more study to confirm its results. Along this line of research, the biological meaning and the possible relationship between robustness and the variation in parameters in reverse engineering is worth to study in the future. The better reverse algorithm to avoid this validity problem is another topic for future work.

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Children become diagnosed with neuropsychiatry diagnostic. The diagnostic of children is critiqued from. The national board of health and welfare because the child psychiatric clinics differ in the reliability of diagnostic. This is a problem both in the same clinic and between clinics. The purpose is to investigate if parents of children with neuropsychiatry diagnostic consider that the diagnostic criteria were met when the child was diagnosed. The method was first a pilot study with surveys and interviews. The study was a telephone survey with parents of diagnosed children. The result indicates that the parents didn’t experience that the diagnostic criteria was met. The discussion suggests that communication between parents, child psychiatry and school needs to improve. / 0761777843

The overarching purpose of this study was to describe educators’ beliefs about the evaluation of student writing. The inquiry was guided by the following research questions: (a) what are the differences in the ways in which educators approach evaluating student writing? (b) how do educators evaluate the effectiveness of their evaluation methods for judging the quality of students’ writing samples? and (c) what factors impact the evaluation decisions of educators? The following variables were considered: public and private school settings, evaluation methods, and educators’ beliefs about evaluating writing. In order to gain perspective of the current status of the methods utilized by educators in their evaluation of and response to student writing, it is helpful to observe them during the teaching of writing and to talk with them about their process for evaluating samples of student writing. A mixed methods approach was undertaken during this study and included the collection of questionnaire responses, educator interviews, a classroom observation, and the collection of student writing samples. Interesting points in the findings included the noticeable absence of the notions of validity and reliability in the decision-making process of educators, the apparent impact of educators’ self-efficacies on their selection of evaluation methods, and a focus by educators on writing factors perceived as impacting readability. Implications and future directions for research are discussed.

Preference is commonly incorporated into educational interventions for individuals with developmental disabilities. Preference assessments have a solid research base indicating that they are more reliable tools for finding preference than the subjective opinions of parents and teachers. As evidence-based practices have been emphasized, the preference assessment has been a regular component of interventions and instructional programs for the population. Along with the utility, research regarding the assessment and relevant variables has also increased. However, many questions still exist and wait for more inquiry. One of the practical issues is the occurrence of challenging behaviors of individuals with disabilities during preference assessments. Highly occurring challenging behavior during an assessment may interrupt the procedure and lead to inaccurate results about the individual’s preference. That may ultimately affect the effectiveness of the intervention or instructional program. Using a procedure that does not evoke challenging behavior is necessary for accurate results as well as ethically responsible. Therefore this study examined the relation between functions of challenging behavior and three commonly used preference assessment procedures: Paired-Stimulus (PS), Multiple-Stimulus without Replacement (MSWO), and Free-Operant (FO). This study had two phases: Functional analyses and preference assessments. First, functional analyses were conducted to identify the function of challenging behaviors. The participants were nine children with developmental disabilities whose functional analysis results indicated their challenging behavior was maintained by access to tangible items (5), attention (2), and escape (2) reinforcers. After identifying the behaviors’ functions, preference assessments were implemented to compare the rates of the challenging behaviors. Each preference assessment format was conducted 5 times, in a random order for each participant. The results of the study demonstrate that the occurrence of challenging behavior with different functions was different depending on procedure formats. This suggests that there would be a relation between functions of challenging behavior and preference assessment formats. In other words, depending on the function of challenging behavior, the assessment procedure may act as a trigger evoking the challenging behavior. This study discussed practical guidance to prevent challenging behavior during preference assessments. / text

The purpose of this retrospective case study is twofold: 1) to analyze the current literature regarding speech and language development and intervention in Down syndrome (DS) and 2) to investigate the experiences of a young child with DS in early intervention from birth to age three. More specifically, we are interested in understanding what a diagnosis of DS means for the developing child (clinical description), how the abilities of these children are measured prior to treatment (assessment), which strategies are commonly utilized in therapy for this population (intervention), and expected treatment outcomes for children who receive intervention (progress). By integrating data from all major areas of development, we can provide a holistic description of DS in early childhood and see how DS is manifested in a young child with this diagnosis. Furthermore, this review and case study can guide speech-language pathologists (SLPs) who are interested in evidence-based practice for clients with developmental disabilities. We interviewed the participant’s mother to gain additional perspective on the early intervention process and outcomes. After analyzing early therapeutic and educational records provided by the participant’s mother, we discovered that our participant experienced a similar pattern of speech and language development as her peers with DS; however, at age three, she appeared to be functioning at an above average level relative to expectations for children with DS. We discuss the positive indicators and environmental factors that may have contributed to her success. Our findings support the importance of providing early intervention for children with developmental disabilities. / text