Intelligent IT-based solutions, often called Smart Grids, are considered to be the future balancers of renewable energy sources. One area within the Smart Grid concept is called demand response, which is focused on making customers more consumption flexible by making them more active in their consumption. In this thesis the aim is to analyze a business model by investigating the income potential for a demand response solution as well as its market potential. This has been done through literature studies, interviews and development of a computational model. The use of 5000 households with flexible consumption can provide a cost reduction of 17.2% or 2.4 million SEK for a balance responsible party during an average year. If the solution is used to make strategic bids on the regulation markets the study indicates that the largest potential for revenues lies within this strategy. Potential customers show a genuine interest in the solution, but are worried about implementation costs, product reliability and contract solutions. The business model needs further development to increase its reliability. The impact of using strategic bids optimally needs to be investigated, and a thorough market analysis would be of great help to answer the questions: how should tomorrow’s contracts look like and which actors will be present on tomorrow’s electricity market?

This study aims to identify business opportunities created by digitalization. The purpose is to evaluate how these opportunities could be utilized, by identifying areas of improvements in the service portfolio. This study is a qualitative case study with an abductive approach, mainly using semi-structured interviews to collect data. The case study was conducted at ABB Industrial Automation Services, where the new Collaborative Operations Center was studied. The data was analyzed from a systems thinking perspective, using a Rich Business Framing sessions as an evaluation platform. The results illustrate how difficult the transition towards a more digitalized industry is. This stems from how different customers have reached different levels of automation in their plants. Therefore, the service portfolio must be flexible and agile, in order to cater to the different customer segments. This case study identified three customer segments, one focusing on internal activities, while the other two consist of customers that have reached different levels of maturity within digitalization. Different value potentials were identified, leading to a proposal of a service portfolio. The systems thinking approach was then evaluated, leading to the conclusion that it is a useful tool, but a time-consuming process. / Denna studie går ut på att identifiera affärsmöjligheter skapade av digitalisering. Syftet är att utvärdera hur dessa möjligheter kan utnyttjas, genom att identifiera förbättringsområden i serviceportföljen. Denna studie är en kvalitativ fallstudie med en abduktiv karaktär, där huvudsakligen semistrukturerade intervjuer användes för att samla data. Fallstudien genomfördes på ABB Industrial Automation Services, där det nya Collaborative Operations Center studerades. Den samlade informationen analyserades från ett systemtänk perspektiv, där en Rich Business Framing session användes som utvärderingsverktyg. Resultatet illustrerar hur svår övergången mot en mer digitaliserad industri är. Denna svårighet har sin grund i hur olika kunder har nått olika nivåer av automationsgrad i deras anläggningar. Detta leder till att serviceportföljen måste uppfylla vissa krav, som att vara flexibel och anpassningsbar, för att nå de olika kundsegmenten. Denna fallstudie identifierade tre kundsegment, där en fokuserar på interna aktiviteter och de andra två består av kunder som kommit olika långt inom digitalisering. Olika värdepotentialer har identifierats, vilket ledde till ett förslag av en serviceportfölj. Systemtänk synsättet har sedan utvärderats, vilket resulterade i slutsatsen att det är ett användbart verktyg, även om processen är tidskrävande.