This Diploma thesis is focused on analysing the role of the media during the direct election of the President of the Czech Republic in 2018. It addresses the issue of news coverage that should be perceived as value neutral. The first part includes not only explanation of theoretical concepts, but also a view of media and politics in the world and examples of media coverage of elections in the USA and Sweden. The aim of this thesis is to perform content analysis on different types of mass media, such as TV and radio broadcasting, printed newspapers and online news sites and to evaluate the influence of selected media types on result of the presidential elections in the Czech Republic in 2018, using both quantitative and qualitative method.

The work is divided into three separate parts, each of which has its own tissues. The first part is devoted to the process of environmental impact assessment in general. It explains the purpose, principle and course of the process, and also describes the legislative framework that controles this process. The second part is dedicated to golf itself and the use and typology of the landscape. Here are explained the basic concepts and characteristics of the golf game, its history and the description golf courses according to the use of areas according to the cadastre. We can also find the classification of the Czech landscape and the typology of golf courses divided according to various aspects. The third, analytical part, which is at the same time the key part of this work, is devoted to the assessment of the use of golf courses in the Czech Republic and to the study of the EIA. The first chapter deals with the case study, comparison and evaluation of the information obtained concerning two selected golf courses and assessment of their impact on the environment. The second chapter deals with golf courses, their records and assessments within the EIA legislative process. The object of the work was to create a comprehensive golf course map, based on the map and the register, with a short description of the characteristics of each golf course, and to create the database of golf courses from the EIA information system. It also includes analysis and assessment of the impact of golf courses on the environment.

This paper deals with the impacts of the 2007-2009 Reform of Czech Police on its performance, it focuses on the transformation of police work with respect to the legislative framework of the reform. It provides insight as to how the reform influenced the conduct of common policemen and how it was perceived by both the policemen and the public. In its theoretical part, the paper puts the reform in the context of Theory of Public Management, Organization Theory and Theory of Bureaucracy. The author describes major changes in police law which took place at the beginning of 2007 and 2009. He compares extensive Citizen satisfaction surveys with the performance of Czech Police versus the objectives of the reform as well as reflects both on the 2001-2011 public confidence surveys conducted by the police in 2001 - 2011 and internal police surveys on the police reform in 2009. The author evaluates the reform's impact on the work ethics of policemen, on the number of policemen recruited into the police service as well as the number of policemen who left the police force. An important point of the paper is the qualitative research concerning the reform's impact on the conduct of the common policemen, their perception of the reform and a research focused on the policemen's opinion on the public perception of...

The main aim of this study is to contribute to understanding of family influence on mate choice and satisfaction in long-term relationship. Studies suggest that family has significant influence on mate choice. According to the theory of sexual imprinting, individual create an image of the opposite sex parent during early childhood, which is in adulthood used as a template for partner choice (Bereczkei et al., 2002). However, in accordance with phenotype matching theory, the preference for similar traits like parents have, could be preferences for self-similarity, because they share with parents a half of genom. So it could means, that they prefer self-similar traits more than parent-similar traits (Rushton, 1989). Fourty nine couples participated in our research and also partner and parents of our respondents filled a set of standardized questionnaires. In the second study women evaluated male somatotypes and completed a questionnaire on the relationship with their father during childhood. The study showed many interesting results. Studyies aimed on sexual imprinting have focused only on the influence of the opposite sex parent (Wiszewska et al., 2007), however, we found that the parent of same sex influences partner choice of their offspring too. These findings support more the phenotypic matching...

The present diploma thesis deals with impact of packaging and labelling on purchase decision of juices by generation Y. The aim of the thesis is to identify the influence of juice packaging and propose recommendations for producers of these beverages. Quantitative research in the form of a questionnaire survey (n = 384) is used to achieve this goal, as well as qualitative research (n = 38), combining eye-tracking technology with in-depth interview and blind test. The emphasis is mainly placed on identification of the main attributes and motives, affecting consumer buying behaviour of juices, together with revealing the influence of colours and graphic elements on consumer decision-making. The relevance of the material and shape of the packaging in relation to the consumers' purchase intention of the generation Y is also researched. In the light of the findings, recommendations for producers of fruit juice are suggested at the end of the thesis.

This diploma thesis deals with research of purchasing behaviour of generation Y on the market of South Moravian microbrewery. The goal of the thesis is to identify the importance of packaging and etiquette in purchasing decisions, consider the information area of packaging, determine the existence of sex differences and the brand loyalty. Based on the findings suggest recommendations for microbreweries. In achieving the goal in quantitative form a questionnaire (n=684) and a quantitative research which combined eye-tracking experiment with deep interviews (n=38) were used. The goal was not only to identify the elements that are important to the millennials, but also to define the reasons for their behaviour.

This diploma thesis is called The Influence of Violence in Media on the Aggressiveness of Child. It mainly attends to enquieries of if and how are the adolescents influenced by violence conveyed by our media. It focuses on a selected group of adolescents who display violent behaviour more often and strongly than others. It examines their relationship to media, understanding medial violence and their leisure time activities. The thesis is divided into theoretical and empirical parts. The theoretical part is mainly oriented on defining aggressiveness and determining the characteristics of the period of adolescence. It analyses respective kinds of media and theoretical findings about the influence of violence in media on the aggressiveness of adolescents. Last but not least it mentions the matters of media education. The empirical part consists of two parts. The first of them tries to find out how the adolescents perceive media, if these are a source of information, fun or other activities for them. Furthermore it attempts to find out if adolescents who express themselves more aggressively within a group are the ones who more often seek out media programmes with violent content. The thesis describes the quantitative research results that we obtained. The second part also contains worksheets intended...

The main issue of this diploma work is the problem of migration and immigrants' position in the czech society. The way out and theoretical background is mainly to define the concept of migration and it's historical concept, the basic approaches to migration and migration theory are also included. Futher aim of this work is presenting the vision of interculturalism and multiculturalism and their effect on society. This entire work is conceived as theoretical-empirical, so it is supplemented by survey research on the situation of migrants in society where is elaborated the area of lifestyle, the working migration, the legislation and the deliquency. The main objective of this work is survey to represent the look of students on the topic of migration and to verify that their opinion is influenced by gender or field of study and whether it applied a different approach to immigrants coming from the EU and third countries. Keywords: the migration, the interculturalism, the multiculturalism, the opinion, the effect of gender, the effect of present field of study

This diploma work deals with relationship between composition and mechanical properties of polymeric composite with polypropylene matrix and magnesia hydroxide as a filler. The influence of content of filler (20,40,60 w.%) and temperature (-30°C +60°C) on dynamic fracture toughness is observed. The regresion function describing the dependence of studied mechanical properti on temperature for all experimental materials where found. Experimental data were confront with data gained on the same materials then 10 years ago and influence of time on mechanical properties of follow - up composites is evaluate.

The aim of the presented theses is to discover and to compare the impacts of the education on the children in the preschool care and on the schoolchildren (teen-agers) as far as the acquiring of the basis of the Christianity as a religion and the formation of their life as Christians. In principle the corn of the theses lies in the assessment of the influence of different factors (as the family, friends, priest, Christian broadcasting, literature, participation of the parish activities) on the Christian faith of children and young people. In other words, whether the formation of the Christian life gained through the family (from birth up) has a more stabile and permanent experiences with God than the faith acquired at a later stage of growing up. The methods of testing, of questionnaire survey and the method of monitoring the behaviour of children and young people were used in the theses. The outcome of my research was the finding, that even if some adolescents have an interest in the matters of faith and God, this meeting with the religion does not form deep relationships to the faith as such and to the God. Only by a slight number of the young people has such a late cognition an influence on the formation of their future Christian life. By contrast, the acquiring of the Christian faith from the childhood on has other difficulties. The Christian faith of children faces the misunderstanding of classmates and later on of an atheist partner. Fort the maintenance of the faith of the adolescents the factors like family values, stand-points and patterns are of special importance.