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The current study tested the association of both positive and negative aspects of parenting with callous-unemotional (CU) traits and conduct problems. Caregivers of 92 kindergarteners were recruited to complete a series of survey measures. Overall, parent-report of negative parenting practices was not associated with teacher report of conduct problems. However, parent report of positive parenting practices (i.e., warmth, positive reinforcement, positive communication and cooperation) was negatively associated with conduct problems and CU traits. Interactions between positive parenting variables and CU traits in their association with conduct problems indicated that positive reinforcement related more strongly to lower levels of conduct problem behavior for youth with high levels of CU traits. However, positive communication and cooperation related more strongly to conduct problems for youth with lower levels of CU traits. These associations suggest that parenting may play a role in the development of CU traits and conduct problems.

There are several approaches to brand image measurement. The main aim of this thesis is to understand which of the two most common approaches, namely the personification and the direct approach, should be preferred. The personification approach adopts the brand = person metaphor (if the brand came to life as a person would s/he be trustworthy?), while the direct approach simply asks 'Do you think this brand is trustworthy?'. The main method used is to compare their explanations of typical outcomes (dependent variables) in a series of online surveys. Two different dimensions of brand image (warmth and competence) are considered for different types of brand (product, employer and corporate). The thesis uses the 'journal ready format' where a series of related papers form the main part of the work. This thesis adopts a quantitative approach and presents the results from four empirical studies. To compare the two approaches to brand image measurement, Study I (Journal Article I) compared two types of brands (product and corporate) and the two types of brand image measurement approach. In Study II and Study III (Journal Article II), the context was shifted to employer branding, when comparing the two approaches. The analysis of the first and the second studies showed no consistent pattern and no systematic advantage for the personified approach. Indeed the two types of measure appeared quite similar in many respects. When trying to explain the results, task difficulty emerged as a possible explanation and was investigated via Study III and Study IV (Journal Article III). Task difficulty was not lower for the personified approach as expected. While there is a rich body of brand image literature using either personification or direct measurement approaches, there is no research comparing them in the same context/setting to understand any differences between these approaches. Two main conclusions emerged from this research to contribute to the market research literature. This research shows that there is no systematic statistical benefit from adopting the personification approach. Task difficulty varied with age and education, but not as expected from the literature, a finding that might be considered in all survey research, not just that involving brand image.

The present dissertation aims to investigate cognitive and motivational underpinnings of stereotype contents in differing contexts. This dissertation consisted of two related sections. In the first section, comparison was suggested as the cognitive process underlying the implicit competence and warmth attributions toward businesswomen and homemakers. Four studies using Go/No Go Association Task were conducted to investigate the comparison process. Findings of the studies indicated that comparison has a significant impact on implicit mixed stereotypes. Implicit mixed stereotypes were not observed when target groups and attributes were presented in non-comparative context (Study 1). However, implicit stereotype contents were obvious in comparative context (Study 2). Finally, implicit stereotype contents of homemakers and businesswomen were shaped in accordance to the part of the context that was comparative (i.e. group comparison in Study 3 and attribute comparison in Study4). In the second section of the dissertation, comparison process was related to individuals&rsquo / compensation tendency. Two studies were conducted to examine the compensation tendency in the framework of System Justification Theory. In the first study (Study 5), presentation order of the target groups was manipulated. By this way, participants were not aware of the second group. Findings indicated that participants tended to compensate their first ratings toward homemakers and businesswomen. Furthermore, ambivalent sexism moderated the compensation tendency. In the second study (Study 6), both groups were presented together. Neither order of presentation nor its interactions were significant. Findings of the studies were discussed in the light of relevant literature.

Cause-related marketing (CRM), which combines business goals and corporate social responsibility, has recently become a trend in Taiwan as well as in the whole world. Although recent studies have begun to examine potential factors that might affect CRM effectiveness, influences of emotional appeals on CRM remain unexplored. Therefore, based on previous studies relevant to charitable donations, this study compares the effects of guilt appeal and warmth appeal in CRM ads. In addition, brand¡¦s gender traits are also considered to observe how they sway the effectiveness of the emotional appeals. The present study uses experimental design to investigate the effects of the types of emotional appeals (guilt appeal vs. warmth appeal) and brand¡¦s gender traits (feminine brand vs. masculine brand) on CRM effectiveness. And a 2X2 factorial design is conducted. Four different scenarios are established through fictitious CRM ads, and the ad effects are measured by purchase intention and attitude toward the brand to observe the response under different scenarios. The results indicate that there is an interaction effect between emotional appeals and brand¡¦s gender traits on CRM effectiveness. The feminine brand is more effective while using CRM. Furthermore, the feminine brand is more effective than the masculine brand while the warmth appeal is used to promote a CRM ad, but such superior effect disappears as it turns to guilt appeal. According to these findings, this study suggests that marketers should consider the ¡§gender¡¨ of their brands before choosing an appropriate emotional appeal in the CRM ad to reach their goals.

Over the last fifty years, researchers in Status Characteristics Theory (SCT) have conclusively demonstrated that within task groups, status differences between members influence the emergence of a power and prestige hierarchy within the group. According to the theory, this is accomplished through the activation of stereotypical expectations of group members' abilities. However, relatively little research has directly examined the cognitive process associated with expectation formation. During this same period, scholars within diverse subfields of psychology have suggested that there are two fundamental dimensions along which social judgments are made. These two dimensions have been referred to by various names, including instrumentality and expressivity, agency and communality, and competence and warmth. The most recent exploration of this idea can be found in the field of cognitive science as part of the Stereotype Content Model (SCM). The purpose of the current research is to integrate the basic propositions of SCT with the cognitive process outlined in SCM. In doing so, I hope to situate SCT within an expansive body of existing research, while suggesting a number of potentially useful directions for future research in SCT.

Three empirical studies comprising this dissertation were carried out to provide a more comprehensive understanding of concurrent measures of both predictors and outcomes of young adolescents' sibling interactions. The participants included older siblings (M age = 14.3), younger siblings (M age = 11.6), and their mothers from approximately 450 families who completed web-based surveys.Study one examined correlates of overt and relational aggression between young adolescent siblings. Family environment emerged as an important factor in explaining internalizing problems as well as overt/relational aggression for both younger and older siblings. Findings also provided partial support for the positive linkages between young adolescents' aggression and their own and siblings' internalizing problems above and beyond family and maternal variables. The main purpose of the study two was to investigate self-criticism as a potential mediating factor in the link between mother-child relationships and aggression or perceptions of social competence. Maternal self-criticism strongly corresponded to the quality of relationships with children, and an intergenerational similarity of self-criticism, particularly for older children, was found. Mother-child relationships and adolescent self-criticism were significantly related to aggression and perceptions of social competence. In addition, the link between mother-child relationships and aggression or social competence is mediated, in part, by self-criticism in adolescents. Using social control theory and attachment theory as guides, study three examined how qualities of young adolescents' social relationships (i.e., mother, sibling, and friend), and dynamic interactions among characteristics of those relationships, are associated with school involvement and delinquency. Results were largely consistent with tenets of social control theory and attachment theory. Young adolescents' social relationships were associated with their adjustment in ways that are protective or beneficial. Furthermore, these social affordances worked additively and in compensatory ways to promote positive adjustment. Positive relationship qualities tended to amplify other relational influences promoting successful development, and these findings were invariant across gender.While optimal mother-child relationships are central in nurturing the child's capacity to develop warm and harmonious sibling relationships in both a direct and an indirect manner, there is a considerable contribution of siblings to adjustment and socialization above and beyond the effects of mother-child relationships.

One hundred and eleven mother-child dyads visited the laboratory when children were 10 to 12 years old and again two years later. Children’s self-disclosure to mothers and mothers’ accurate knowledge of effective comforting strategies were examined together in the context of maternal warmth and children’s positive coping. Maternal warmth longitudinally predicted children’s disclosure, and children’s disclosure longitudinally predicted mothers’ accurate knowledge of comforting strategies. Maternal warmth moderated the association between mothers’ accurate knowledge of comforting strategies and children’s positive coping. Specifically, maternal knowledge predicted child coping only in children of cold mothers. Implications for the socialization of coping and the role of child disclosure and parents’ accurate knowledge in parenting interventions are discussed.

One hundred and eleven mother-child dyads visited the laboratory when children were 10 to 12 years old and again two years later. Children’s self-disclosure to mothers and mothers’ accurate knowledge of effective comforting strategies were examined together in the context of maternal warmth and children’s positive coping. Maternal warmth longitudinally predicted children’s disclosure, and children’s disclosure longitudinally predicted mothers’ accurate knowledge of comforting strategies. Maternal warmth moderated the association between mothers’ accurate knowledge of comforting strategies and children’s positive coping. Specifically, maternal knowledge predicted child coping only in children of cold mothers. Implications for the socialization of coping and the role of child disclosure and parents’ accurate knowledge in parenting interventions are discussed.

This study explores how warmth and competence perceptions affect hireability of a female job candidate. The mixed model of stereotype content identifies warmth and competence as the two basic dimensions of person-perception, and research has shown a compensatory relationship between these two dimensions, especially for women. This study explores this compensatory effect for women in a hiring situation. Two samples, one of college students (n = 301) and another of MTurk participants (n = 256), read a description of a female job candidate of either high or low competence and either high, low, or no mention of warmth, and then rated her hireability. Candidates had the greatest hireability when high in competence, and competence had a greater effect on hireability than warmth. Warmth and competence perceptions were positively related, reflecting a halo effect, such that higher warmth was inferred from higher competence. Implications for hiring decisions of female professionals are discussed.