The World Wide Web has emerged as a powerful communications medium. With the development of new technologies, organizational websites are getting bigger and more complex, using design elements such as sound and motion to engage users' attention. This project will look at how users respond to the ways designers and developers present information on the web in a dynamic form which incorporates sound and motion. The research will focus on evaluating the communicative effectiveness of websites (particularly websites with different degrees of dynamic content in them), and will see if certain ways of presenting dynamic content are more effective than others. The method used will consist of observing users while they try to accomplish specific tasks on selected websites, through interviews, questionnaires and through verbal protocol ('think aloud') analysis. Effectiveness will be measured by such things as how long it takes them to complete each task, how successful they were in finding the necessary information, and the ease of use. Other factors which provide possible explanations for differences in effectiveness will also be measured; these will be drawn from two theoretical bases: communication theory (Fiske, 1982) and social psychology (Ajzen, 1991; Klobas & Morrison, 1999). The outcome of the research will be identification of problem areas associated with the effectiveness of information delivery by dynamic sites. Guidelines for communication designers, information architects and developers of websites, as they evaluate the success of dynamic sites, will be an appendix to the research.

This study addressed user perceptions of social network websites and music content based on uses and gratification. This method helped to analyze social network websites as a mass media channel and determine how websites were used by participants. Interviews for this research were conducted via online instant messenger tools including 23 participants from the Republic of Korea and the U.S. who were currently using MySpace and Cyworld via MySpace IM with Skype and NateOn messenger. All semi-structured in-depth interviews were conducted in English. The results centered on three main themes: (1) Benefits of using social network websites, (2) benefits of using music content on social network websites, and (3) motivations to purchase music content on social network websites. General implications of utilizing personal websites were discussed based on these results.

The advancement in technology in the twenty first century has introduced new and exciting ways for artists to self-promote their artwork while traditional methods remain viable. To be competitive in the art market an artist must understand and implement a variety of marketing strategies. Effective marketing is particularly critical for an art teacher who is also a practicing artist in order to sell their artwork. Through a comparative analysis of readily available marketing tools for artwork, I explore in this study a variety of ways that an artist can establish a successful career in art through the use of technology, and create a roadmap that can be used to shorten their route.

The thesis aims to examine Customer Management Relationship strategies used by different auction websites. The thesis used content analysis to investigate different auction websites with 32 website interactive functions, which can be classified into 8 categories. The research results found that auction websites had good performance in three categories of interactive functions(the website interactive interfacing, information offering, and individual options). It should be noted that two leading auction websites, namely Yahoo! and eBay, perform better than others in interactive interfacing. Roodo! is ranked the third and itemBay for cyber asset transactions the fourth. The result suggested that the auction websites should enhance sitemap navigating features, upgrade the webpage update rate, offer customer support activities, on-line surveys, routine raffle-drawing events, consolidate a customer-based community, and appealing on-line interactive games.

Electronic commerce has become the new global economic model. In recent years, most airlines build up Website and develop electronic commerce to improve their business competitive advantage. This research is aimed to make a comprehensive survey of airlines website functions and the impacts of electronic commerce on operating performance. Then analyze by interview with 8 international airlines¡¦ managers and SWOT analysis to find out the proper strategy for future development of airlines websites. The main results of this study follows below : 1.The best 2 operating performances for airlines websites is ¡§enhance the Service Quality and Efficiency¡¨ and ¡§enhance the Image and Popularity¡¨ 2.We get the following 8 strategies for the future development of airlines websites by SWOT analysis on the inner and outside environment factors : 1) Invest more resources to EC department for better performance 2) Take the advantage of airlines¡¦ image and attraction of global passengers 3) Boosting customers satisfaction and loyalty by good quality of service 4) Create mutual benefit with travel agencies by B2B cooperation 5) Marketing focus on the independent travelers and high-end customers 6) Enhance business competitive advantage by differentiation and specialization on services and products 7) Increasing the traffic of airlines websites by strategic alliance 8) Improve IT techniques for information integrity and transaction security

A company can create a socially responsible image by having the public associate it (the company) with corporate social responsibility (CSR). Many researchers have asserted that a socially responsible image benefits a company in many ways. Zenisek (1979) clarified the complexity of CSR by approaching the concept through an organizational behavior approach. He constructed a CSR model that consisted of critical aspects—the ideological, operational, and societal aspects–in the relationship between a company and society. By applying Zenisek’s (1979) CSR model, this study conducts a content analysis of the corporate website homepages of Fortune Global 500 companies. The objective is to explore the variability in creating a socially responsible image through CSR communication by revenue, industry category, and country-of-origin. The results indicate that there are differences in communicating CSR aspects of CSR as well as CSR issues according to a company’s revenue, industry category, and country-of-origin. The study provides fresh insights for practitioners to approach CSR communication in business. / text

Η παρούσα διπλωματική εργασία παρουσιάζει την ανάπτυξη ενός διαδικτυακού ιστότοπου (website) προς τη διενέργεια ηλεκτρονικών δημοπρασιών. Ως ηλεκτρονική δημοπρασία ορίζεται η δημοπρασία που διενεργείται με χρήση σύγχρονων διαδικτυακών και υπολογιστικών υπηρεσιών. Σε αυτή την εργασία υλοποιούμε έναν ιστότοπο που αναφέρεται σε χρήστες του ελλαδικού χώρου που θέλουν να πουλήσουν ή να αγοράσουν εξαρτήματα υλικού Η/Υ. Κύριο αντικείμενο της ανάπτυξης αποτέλεσε η δημιουργία ορθού κώδικα που θα διαχειρίζεται τη διαδικασία των προσφορών (bid) που πραγματοποιούν οι χρήστες και του αντίστοιχου κώδικα για τη δημιουργία δημοπρασιών εκ μέρους των χρηστών. Οι χρήστες μπορεί να είναι απλοί, οι οποίοι έχουν μόνο δικαίωμα περιήγησης στον ιστότοπο, χωρίς τη δυνατότητα δημιουργίας δημοπρασιών και εκτέλεσης προσφορών ή εγγεγραμμένοι, οι οποίοι μπορούν να εκμεταλλευθούν τις πλήρεις δυνατότητες του ιστότοπου. Η υλοποίηση του εγχειρήματος επιτεύχθηκε με τη χρήση ευρέως διαδεδομένων τεχνολογιών & γλωσσών προγραμματισμού διαδικτύου ανοιχτής προέλευσης (open source). Συγκεκριμένα έγινε χρήση της τεχνολογίας PHP έκδοσης 5 για τον προγραμματισμό της πλευράς του διακομιστή διαδικτύου (server side scripting) και των τεχνολογιών HTML έκδοση 5, Javascript (βιβλιοθήκη JQUERY έκδοση 1.11.1), AJAX για τον προγραμματισμό της πλευράς του χρήστη (client side scripting). Ταυτόχρονα έγινε χρήση του διαδικτυακού πλαισίου (web framework) bootstrap, το οποίο ενσωματώνει μία ειδική δομή σχεδιασμού & εικαστικού περιεχομένου περιλαμβάνοντας κλάσεις, εφαρμογές Javascript και τεχνικές της τεχνολογίας CSS για την εμφάνιση και τις λειτουργίες της διεπαφής του χρήστη. / This thesis presents the development of a website for conducting electronic auctions. Electronic auction is defined as an auction conducted using modern internet and computing services. In this work, we implement a website that refers to users from Greece who want to sell or buy Computer Hardware. The main object of the development was the core code that manages the process of bidding made by users and the corresponding code for creating auction by users. There may be normal users, having only browsing rights, without the capability of creating and executing auction deals or registered ones, who may experience the full capabilities of this website. The implementation of the project was achieved using widely available open source internet technologies and programming languages. We used PHP version 5 for the webserver’s side scripting and HTML version 5, Javascript (JQUERY library version 1.11.1), AJAX for the client’s side scripting . At the same time, we made use of bootstrap web framework, which incorporates a special structure design & visual content including classes, applications Javascript and CSS techniques technology for the appearance and functionality of user interface.

The advancement in technology in the twenty first century has introduced new and exciting ways for artists to self-promote their artwork while traditional methods remain viable. To be competitive in the art market an artist must understand and implement a variety of marketing strategies. Effective marketing is particularly critical for an art teacher who is also a practicing artist in order to sell their artwork. Through a comparative analysis of readily available marketing tools for artwork, I explore in this study a variety of ways that an artist can establish a successful career in art through the use of technology, and create a roadmap that can be used to shorten their route.

In this study, I examine how congressional candidates present gendered identities on their campaign websites. In my theory of candidate gendered identity, drawn from literature on presentation of the self and gender performativity, I argue that candidates construct their personal identities in relation to universally understood archetypes, which stand for ideal representations of real-world characters or roles. Through an in-depth content analysis of the biographical pages of 2010 U.S. House of Representatives candidate campaign websites, I examine how candidates construct and perform a range of gender-based archetypal roles in various electoral contexts. Specifically, I look at how such factors as electoral context, candidate partisan identification, and incumbency status (or challenger status) determine the range of archetypal roles a candidate might choose to perform. What I find is that candidate gender matters, but only for some candidates in some contexts. For many candidates, these factors have an interacting effect on the manner in which a candidate presents his or her gender-based identity. This study contributes to our current understanding of how political candidates behave and present themselves in their political campaigns. In their efforts to connect with and gain the trust of potential voters, candidates present their personal identities through the performances of familiar archetypes with which those voters can easily identify.

Submitted by Suethene Souza (suethene.souza@ufpe.br) on 2015-03-03T19:05:49Z No. of bitstreams: 2 license_rdf: 1232 bytes, checksum: 66e71c371cc565284e70f40736c94386 (MD5) DISSERTAÇAO Rômulo Quaresma Sales.pdf: 1341585 bytes, checksum: d7e82e84c7435e9e4d6bc67b6c715bdc (MD5) / Made available in DSpace on 2015-03-03T19:05:50Z (GMT). No. of bitstreams: 2 license_rdf: 1232 bytes, checksum: 66e71c371cc565284e70f40736c94386 (MD5) DISSERTAÇAO Rômulo Quaresma Sales.pdf: 1341585 bytes, checksum: d7e82e84c7435e9e4d6bc67b6c715bdc (MD5) Previous issue date: 2012-08-31 / Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq) / O gerenciamento da marca se torna importante na medida em que esta é um dentre os principais instrumentos de diferenciação competitiva, e quando a marca é forte, com valores e diferenciais para o público-alvo, se torna única e desejável. Assim, os aspectos de responsabilidade social como proposta de valor contida na identidade de marca de uma destinação turística, podem contribuir para o fortalecimento da marca e uma imagem positiva do destino. Este foi o aspecto que interessou nesta dissertação. Contudo, avaliar como os aspectos de responsabilidade social estão sendo transmitidos no contexto das destinações turísticas se torna relevante, uma vez que pode levar uma rica orientação. Portanto, esta dissertação teve por objetivo identificar como os indicadores de responsabilidade social presentes nos websites oficiais dos órgãos de turismo do Brasil e Holanda se relaciona com uma imagem positiva destes. O estudo investigou o fenômeno seguindo uma orientação epistemológica interpretativista. Fez-se uso de estudo de casos, com o uso de análises dos especialistas e um grupo focal para coleta de dados. Foram utilizadas também técnica de análise de conteúdo. Os resultados mostram que o portal oficial de destinação turística Brasil contempla todos os indicadores de responsabilidade social propostos por Sousa e Wanderley (2006) e que estes são percebidos pelos consumidores. Por outro lado, o website oficial de destinação turística Holanda não faz menção da existência de aspectos de responsabilidade social em seu sitio, desse modo, não sendo também percebidos pelos consumidores. Ressalta-se que o portal de destinação turística Brasil tem êxito em apresentar em sua identidade os indicadores, bem como, a percepção destes. Entende-se que esse trabalho traz uma perspectiva alternativa para o estudo do gerenciamento da marca (identidade e imagem) relacionada com os aspectos de responsabilidade social.