This thesis is an analysis of the rural ideal as it resonates through exhibition at local county museums in southern Ontario. This study brings attention to the potential for museums to perpetuate the rural ideal through the manner in which they frame artifacts and create historical displays. Through a combination of a through historiography which features public history, museums, and rural history, this thesis argues that museums work in a similar manner as text or images to identify with an ideology. Utilizing the Wellington County Museum and Archives as a case study, exhibits of the institution are deconstructed to demonstrate their association with the ideal and the potential influence this may possess on audiences.

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Much of the success of the Allied Peninsular Army was due to the effectiveness of Wellington's supply system. The ability of Wellington to keep his army supplied presented him with an enormous advantage over the French. This paper examines the role logistics played in deciding the outcome of the war in the Peninsula as well as detailing the needs of the troops. The primary focus of this paper is the procurement, transport, and payment of supplies for the use of the Allied Army during the Peninsular War. Wellington's ability to consistently defeat French forces despite a substantial numerical disadvantage presents the thesis that the efficiency of Wellington's logistical system impacted the strategic situation to a significant degree. While superior logistics alone cannot win a war, their absence can lead to defeat, as the French learned to their detriment.

The Irish session is a musical, social and cultural experience that has emerged from international popularisation and globalisation. In New Zealand today, communities of Irish music enthusiasts maintain links to an international arena, and the session is valued as a context for musical enjoyment and the affirmation of Irish identity. Throughout my research I immersed myself in Wellington’s vibrant Irish music scene with fieldwork techniques that included participant observation, sound recordings, and performance. The major part of this study took place in two local Wellington pubs - Molly Malone’s and Kitty O’Shea’s – but I also observed sessions in other New Zealand cities and in Ireland. The similarities and differences between the two Wellington sessions were examined in detail and my research included extensive interviews with the participants. In addition to exploring Irish sessions in the context of two Wellington pubs, this thesis explores session instrumentation and repertoire, and aspects of cultural identity that include the participant’s experiences with Irish music. This thesis also examines how individual session members actively contribute and link their musical training and background to a transnational Irish music community. By studying the individual and musical identities of those actively involved in the community, this thesis reveals that Irish music in Wellington is an active and dynamic scene made up of enthusiasts with a variety of musical and cultural backgrounds. With music as its heart, the Wellington session community, is simultaneously localised in New Zealand but extends outward and connects with Irish communities globally.

Thesis (Honors)--College of William and Mary, 2009. / Includes bibliographical references (leaves 97-101). Also available via the World Wide Web.

Thesis (MA)--Stellenbosch University, 1933. / ENGLISH ABSTRACT: no abstract available / AFRIKAANSE OPSOMMING: geen opsomming

On Valentine’s day 2018, Swedish watchmaker Daniel Wellington posted a photo of a gay male couple followed by a caption celebrating the love between the two subjects. The photo was posted to the brand’s Instagram account reaching an audience of four million followers. The brand’s followers responded with great amounts of engagement ranging from excitement and support for featuring a same-sex couple, to almost equal amounts homophobic disapproval. This thesis, a case study of Daniel Wellington’s social media and social media staff, examines the effects of including same-sex couples in social media marketing. Previous research on LGBTQ+ representation in advertising has identified the polarizing reactions same-sex couples in marketing usually evoke. Using existing literature on the subject as a theoretical framework, this thesis analyzes the effects of including two photos of same-sex couples, one male-male couple and one female-female couple, in Daniel Wellington’s Instagram account. A statistical analysis of the reactions to these photos on Instagram will be followed by interviews with the brand’s social media staff in order to explore the corporate response to the reactions to the social media representations of same-sex couples. This thesis will suggest, partially in line with previous research, that the social media content featuring same-sex couples created a lot of engagement among its followers, with comparatively high levels of polarization. The data identified a significant difference between how the gay male couple and the same-sex female couple were evaluated. Additionally, the interviews with the social media staff suggest that, despite the high levels of negative reactions, including same-sex couples in their social media channels did not have a deterring effect on their commitment to include more types of diversity in the brand’s social media feeds. The interviews with the social media staff indicate that the experience of including same-sex couples in the brand’s social media marketing efforts had the effect of raising awareness of issues of homophobia among the staff members.

Engagemang och samskapande i symbios kan leda till samskapande av värde för samtliga inblandade aktörer. Studien ämnar att undersöka hur och varför företag arbetar med engagemang och samskapande på Instagram. För att undersöka detta har studien applicerats på företaget Daniel Wellington. Fallstudien bygger på semistrukturerade intervjuer samt kompletterande observationer på Instagram för att ge en bredare bild av hur företaget arbetar med engagemang och samskapande genom nätverk. Resultatet visar att samskapande och engagemang påverkar varandra. Genom aktörsengagemang inom nätverk på Instagram uppmuntras och skapas förutsättningar för samskapande av content. När dessa faktorer är i harmoni kan den så kallade “Daniel Wellington-effekten” förklaras. Effekten innebär att varumärket till viss del marknadsför sig självt. Det förklaras genom att företaget och externa aktörers samarbete leder till samskapande av content samt publicering på Instagram. Detta samskapande leder till ett ökat engagemang inom båda aktörernas nätverk.

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No description available.