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台灣安全監控廠商核心能力建構模式之研究-以奇偶科技與陞泰科技為例傅肇弘 Unknown Date (has links)
台灣高科技代工製造業在全球攻城掠地,以強大的規模經濟為出發,在國際上以成本競爭建立起今日強大的地位,有別於這些檯面上的大型高科技廠商,其實台灣還有另外一群占據了利基市場的中小型高科技廠商,他們沒有龐大的土地、沒有寬廣的廠房、沒有動輒破萬的員工數,沒有精密計算的財務槓桿,他們運用深耕利基市場的決心,創造了台灣的另一種企業神話。
本研究以此出發,選定利基產業中最具代表性的安全監控產業作為研究對象,從中選出兩間獲利能力最強的代表廠商奇偶科技與陞泰科技,以深入訪談的方式了解兩間個案公司建立核心能力的途徑,並利用哈佛大學Dorothy Barton(1998)出版的專書「知識創新之泉-智價企業的經營」中所指出的核心能力建構模式加以分析兩間個案公司之所以能形成強大核心能力的關鍵因素。
透過二手資料的蒐集與深入訪談,本研究認為兩間個案公司之所以能形成強大、特殊的核心能力,主要與其明確的研發策略、對市場需求的反應與創辦人之背景高度相關,透過創辦團隊引進獨特的經營哲學,於此哲學之上建構具體的研發目標,輔以快速的蒐集市場資訊、與使用者互動擷取需求的機制,個案公司得以主宰安全監控產業。
本研究也指出了整套的核心能力建構流程,供其他位於利基產業的廠商參考,期許台灣未來會出現更多這樣優秀的小規模科技廠商。 / Taiwanese high-tech manufacturing firms stormed the global market with low cost production capability and built solid market share. But there are still some other small Taiwanese high-tech firms that focus on niche markets. They don’t need big assets and large amount of employees, they don’t even use financial leverage to expend their operation. What they depend is the long time focus strategy that assured the high profit and non-replaceable status in their industry.
Surveillance digital video recorder market is one of this kind of niche market. We chose two representative companies-Geo Vision and AVTech to do further case study and adapt the core capability building model which published by Prof. Dorothy Leonard Barton in the book “Wellsprings of Knowledge”to demonstrate the way this kind of niche high-tech companies build their core competence.
Through this research, we found that the companies built their core capability base on the same pattern. Joint product development with users and market information screening made the case companies learn how to set a R&D goal that fits the expectation of users. Based on this goal, the case companies built their own R&D capabilities with different philosophy that their founders believe to realize the product concept. Through this pattern, the two case companies dominant the DVR industry. In this research we also found that the way they build their core capabilities is highly correlated to the back ground of their founder teams
Moreover, we conclude the findings and integrated them into some simple ideas that other companies can adapt to build their own core capabilities.
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