The diploma thesis is focused on the proposal of strategic development of the small family winery Stavek located in South Moravia. The theoretical part defines the fundamentals necessary for better understanding the issues of the development and growth of the company. The current situation of the company is evaluated in the analytical part by using selected analytical methods. This evaluation will serve as a basis for deciding on the next strategic directions. The most suitable development strategy is specified in the design part of this thesis and includes schedule of changes for the near future.

The aim of the diploma thesis is to introduce a business plan of founding a small Moravian winery called MALÝ LEV, Ltd. The company will be concerned with growing grape vine, its processing into the form of land wine and its afterward trading. A part of this thesis will deal with the economical evaluation of the viability of the winery.

The beautiful landscape arises winery that blends in with the surrounding landscape. The building is situated on the west side of Strachotín, Zadní láty, the place for me very attractive. The edge of the field are receding and there is the corner into which I placed the winery. There are two routes to the winery, one paved road through vines for the production and cars of visitors from the north and one from the cycle path along the waterfront reservoir Věstonická rises the footbridge to the winery. The building using the terrain configuration and working with it. For example, there is the possibility easiest way down the hill to the waterfront and cycle path.

The proposed winery is located near the village Strachotín in South Moravia. Plot on which the proposal is located is surrounded by vineyards on the north and steeply slopes to the middle reservoir of the Nové Mlýny on the south. Part of the winery is in addition to the actual production, sales and wine tastings, a restaurant with accommodation and wellness. The idea of the proposal is based on the views of the surrounding countryside. The proposal is situated on the edge of the slope - even underground floor opens to the south and affords a view of the whole Palava - the water area and the Pavlov Hills.

Winery as a materialization of wine making and wine consuming process is designed in the landscape of Strachotin, amongst the wineyard area. A huge water pond Vodne Dielo Nove Mlyny and the hillsde of Palava on the horizon become a crucial part of the whole concept. It´s goal is to sensitively set the building into the natural landscape and to connect the area with the existing wine roads that are crossing nearby. Another important aim is to concisely include the significance of a winery as a process of connecting people with each another and connecting of oneself with nature. The design is an architectural interpretation of the set goals.

Area of vineculture and farm mainly interested in sheep raising, which is designed into the beautiful landscape of South Moravia with view directly to Pavlovské vrchy. There is also solved accommodation within the area and several small building, which are interesting points for turists. The proposal is working with permacultural and elcological principles and there is mainly created space for satisfied farmer.

The subject of the diploma thesis is a proposal of a winery with a wine shop, wine salon and tasting rooms. Furthermore, a four-star hotel for sixty persons with a restaurant, a small wellness center, and all of course with sufficient technical background. This newly designed building is located in the undeveloped part of the town of Mikulov between the Turold and Růžový vrch nature parks. Růžový vrch has become an inspiration for this design. I design here terraces as an analogy to the cultivation of vines on the terraces, where the investor is also the owner of the vineyards grown here. The concept was based on the slope of the terrain and the orientation to the cardinal points. I also tried to make the most valuable views and suppress the view of the technical zone southwest of the parcel. An important element of expression of my proposal is front facade system made of ceramic „squaretubes“, which primarily serve as a sunbreaker.

What’s a building in the landscape like? It’s not indifferent. It uses but doesn’t abuse. It doesn’t compete. It is not indifferent The theme of the project is the road – as progress, as an element of composition. It starts among the vineyards and ends with a view of the hills of Pálava, the dominant feature of the landscape. In the middle, the road is enclosed by houses and passes through a large frame which creates a picture of the landscape that changes with time. Henceforth, the building is not just a building; it is also a frame through which we see an endless number of pictures. It uses but doesn’t abuse The buildings of the winery and of the wine research institute are designed according to the principles of sustainability and are as environmentally friendly as possible. Built with wooden panels on a barren plot of land, they make use of waste water. Does not compete The buildings are located amid the vineyards with a view of the Pálava hills. From the distance, they appear to blend with the landscape thanks to the climbing vines on the outside walls.

The project includes not only a winery, but also a hotel complex, including a rehabilitation center. The winery includes also a place for wine tasting and presentation, where visitors can learn not only the history of the surroundings, but also the history and the present of the wine production. The main goal of the project was to maximize the potential of the site. In my opinion, the potential lies especially in the beautiful views of Novomlýnská dam and the scenery of Pálava hils. The whole precinct is therefore situated on the southern outskirts of the site where the views are most beautiful and its shape follows the contour line. The buildings are designed to be environmentally friendly and energy efficient. The main material used is wood. The project makes use of heat pumps for heating, solar collectors for water heating, and meteoric water utilization…

Assignment of the master's thesis is, to design winery, with possibility of accommodation. The aim, is to create a comprehensive urban - architectural project of area, which is based on the use of local resources to support rural, economic and social development in the region of South Moravia. The area is situated on the outskirts of the village Strachotín, which is part of the site Novomlýnska nádrž. The urban concept should attract people, not just domestic, but also international clients, because of the proximity to Austria, Slovakia borders, and because of a good connection to the highway D2. Important was, to create a supporting function_WELLNESS, which complements the lack of capacity of the accommodation and offers services that are not around. A prerequisite, for immediate gripping the concept in the country, is also the existence of several hiking, biking, wine routes which pass through the area. The good thing is a close proximity to water, which I use in eco - energy concept, but also for recreation, relaxation purposes. The core project is the integration of new technologies in wine production, architecture, town planning, to create facilities, operating with minimum power consumption and minimal burden on nature. From the operational point of view, I separated the two ongoing operation of buildings-WELLNESS-located at the bottom of the plot, with access from Sklepní street, and linked with water. -WINERY- with accessing comunication from the existing path, with the possibility to access directly to winery by 3m wide drivable pavement and with beautiful views . Buildings are connected with educational wine route. Visually, the project is built on the use of excavated soil, formed in the mounds, which should symbolize "volumes exserted from the ground" with the metaphorical meaning of interface with nature. Urban and architectural design is in a harmony with the country - respects terrain conditions, using solar energy, and natural material solution that is designed in its crude form.